swisscom voting content b2b case study
DESCRIPTION
Crowd Factory is honored to be working with our European telecommunications customer - SwissCom. The company is hosting a contest where users can submit an app you developed and win the Swisscom App of the Year Award 2011. Apps for iPhone, Android Phone and Windows Phone 7 can be sent in until August 31st 2011. Great prizes are to be won! The submitted applications will be judged on the basis of their innovative characteristics and benefits to the customer.TRANSCRIPT
Swisscom Labs
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Overv iew:The Swisscom Labs is an online platform provided by Swisscom, the leading Swiss provider of innovative communications and IT solutions. Swisscom Labs provides an open space for developers, innovators and early adopters to interact with Swisscom and each other.
Object ive :Campaign designed to build advocacy for Swisscom Labs as they approach 100 years in business. Swisscom fans get to submit application ideas for a chance to win an iPad through a Social Contest: The more votes users get, the more chances they have to win, and become App of the Year.
SOlut iOn:Swisscom leveraged Crowd Factory’s suite of Social Applications to turn a traditional contest into a Social Contest. Swisscom’s Social App of the Year Contest now carries a social boost on every entry and yields a data-base of influencers to be leveraged for various Swisscom marketing initiatives.
Others who ampflied their social with Crowd Factory include:
What We DoCrowd Factory quantifies the value of social media by connecting social activity to conversion events. Launch and amplify campaigns, view social-action analytics, and optimize on the fly. Social ROI made simple, finally.
•Measure Social ROI
Add Social Boost to every
Social Interaction. View cross-
platform campaign results
in a single dashboard. Track
your offer from the point
of share to conversion, and
view revenue generation per
social action.
•Manage Social Campaigns
Easily add social to
existing marketing
programs in minutes.
Embed social elements into
video, email, landing pages,
ads and more, all with built-in
analytics.
•Create Social Offers
Create social games that allow
your customers to win when
they promote your offers.
Reward winners for getting
friends to convert & share with
their networks.
Case Study