australia ecommerce infographic

The eCommerce landscape in Australia has become increasingly complex and although consumer spending continues to grow via online channels, retailers and marketers are seeing various positive elements emerging in the marketplace.

AustralianeCommerce Infographic

The value of sales in Australia reached $37.1 billion in 2013

Australian online retailerswill hit $10 billion in the next five years

New research by IBIS World shows that revenue of

24%

24%

41%

41%

39%

age 18-24

age 25-34

age 35-49

age 50-64

age 65+

DE

C 2

010

DE

C 2

013

23%

16%17%

23%

11%

Average Mobile Users by age

Australian eCommerce projected to

increase 8.6% ye

ar-o

n-y

ea

r

Since 2010, Australia has seen a 448% rise in mobile eCommerce transactions

conducted an ecommerce transaction on a mobile device in 2013

3.4 MillionAustralians

Online spending by sector

2010

$1,749 $2,011 $2,108 $2,616

2011 2012 2013

eCommerce Online Spending per Consumer

34% 17% 14%

Department & Variety store goods

Home wares &Appliances

Groceries &Liquor

6%12% 11%

FashionMedia Personal &Recreational goods

4% 2%Daily Deals Toys &

Electronic games

Most important reason for shopping online

Lower prices Online than in store

Convenience, canShop from home

More Selection

Easier to locate

55% 15% 15%

11% 2% 2%Can shop when

Physical store are closedOther

-In 2012-

@nextopia

www.nextopia.com&

#1 Global Provider of eCommerce Site Search Navigation Solutions

Sources:http://evigo.com/11939-infographic-e-commerce-market-booms/http://www.powerretail.com.au/news/ibis-world-australian-e-commerce-revenue-to-reach-10-billion/http://www.acma.gov.au/theACMA/engage-blogs/engage-blogs/Research-snapshots/m-Commerce-Mobile-transactions-in-Australiahttp://www.businessinsider.com.au/nab-index-online-sales-are-smashing-traditional-retailers-but-growth-in-australia-is-slowing-2014-7http://netwizarddesign.com.au/surge-of-ecommerce-transactions-on-mobile-devices.htmlhttp://www.powerretail.com.au/research-and-intelligence/infographic-australian-e-commerce/http://www.e-commercefacts.com/background/2013/12/e-commerce-australia/e-com-australia/index.xmlhttp://www.businessreviewaustralia.com/technology/1277/Amazon-Reports-on-the-Uptake-of-eCommerce-in-Australia

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