linkedin australia affluent millennials infographic

1
Marketing Solutions AUD $100k+ Aged 18 - 34 93% Definition of Affluent Millennials born in the 1980’s to1990’s net investible assets excluding real estate hold a graduate degree or higher Soloist conduct their own research and make decisions 34% Affluent Millennials seek content from Financial Services brands on Social Media Top Financial Content sought by Affluent Millenials Affluent Millennials are open to financial offerings from non-financial brands # 1 Content Reviews Educational Content Thought Leadership Affluent Millennials AUSTRALIA Validator conduct their own research but validate decisions with advisors 50% 52% How Affluent Millennials make investment decisions 40% # 2 # 3 Top brands being considered *GenX = Aged 35 - 49 Source: LinkedIn and IPSOS Affluent Millenials Research Study, Sydney, 2015 1 in 3 Affluent Millennials believe social networks will be the hub of all their financial information in the future

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Page 1: LinkedIn Australia Affluent Millennials Infographic

Marketing Solutions

AUD $100k+ Aged 18 - 3493%

Definition of Affluent Millennials

born in the1980’s to1990’s

net investible assets excluding real estate

hold a graduate degree or higher

Soloist conduct their own research and make

decisions

34%Affluent Millennials seek contentfrom Financial Services brandson Social Media

Top Financial Contentsought by Affluent Millenials

Affluent Millennialsare open to financialofferings from non-financial brands

#1

ContentReviews

EducationalContent

ThoughtLeadership

Affluent MillennialsAUSTRALIA

Validatorconduct their own

research but validate decisions with advisors

50%

52%

How Affluent Millennialsmake investment decisions

40%

#2 #3

Top brandsbeing considered

*GenX = Aged 35 - 49Source: LinkedIn and IPSOS Affluent Millenials Research Study, Sydney, 2015

1 in 3Affluent Millennialsbelieve social networks will be the hub of all their financial information in the future