ecommerce and the beauty industry infographic
TRANSCRIPT
eCommerce Beauty and
Beauty and the personal care sector grew by 29% in 2013
consumers say they had purchased beauty/personal care products online in the last year
610OUT OF
The Information Seeker
28%The Information Seeker researches products online and then buys them in store. They seek
the touch-and-feel aspect of the stores.
WHAT THEY VALUE
peer reviews endorsements strong services
The Online Enthusiast gathers information online, but also buys online to get their
new and favorite products in a convenient manner and for a better price.
WHAT THEY VALUE
better pricesshopping convenience access to information
16%
The Online Enthusiast
The Creature of Habit typically shops online for replenishment, as they know what they want and order it regularly.
WHAT THEY VALUE
free shipping
The Creature of Habit
56%
low pricesshopping convenience
Most frequently purchased beauty products online are
Skin Care Personal Care Hair Care Cosmetics
Nearly half of beauty shoppers are undecided on which brandto purchase when they begin shopping.
What Shoppers are researching when looking for beauty products
price
77%
brand
59%
product information
38%
category terms
49%
quality
75%
How shoppers are researching
Main customer segments in the beauty & personal care sector
Online shoppers on the West Coast of the U.S spend the most money on beauty products and cosmetics online
The averagein the west is
$154 yearly The national
average is slightly lower at
$144yearly
96% of online shoppers said finding a specific product on an eCommerce site is what they desire most.
The importance of a search box
40%
product reviews
36%
compare features
48%
product videos
37%
how-to videos endorsements
37%
@nextopia
Sources:http://www.emarketer.com/Article/Beauty-Sector-Sees-Strong-Ecommerce-Growth/1010438http://ssl.gstatic.com/think/docs/�ve-truths-beauty-shoppers_infographics.pdfhttp://www.atkearney.com/documents/10192/642824/Beauty+and+the+E-Commerce+Beast.pdf/cb1c6e4b-7bfb-4caa-b463-9fbc2302f9dbhttp://www.cart�y.com/beauty-products.htmhttp://www.business2community.com/online-marketing/3-tips-digital-marketing-solutions-for-the-beauty-industry-0302378#!bCOywQ
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