cross-border ecommerce infographic greece 2015 … and b2c cross-border ecommerce ... tablet...
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GreeceEcommerce infographic 2015
Published 2016
Greece
2/11
B2B and B2C cross-border ecommerce
Greece exports to Greece imports from
7.8%Italy
5%Bulgaria
6.8%Germany
9.3%Italy
9.3%Russia
13%Turkey
10%Germany
4.9%Cyprus
5.6%China
7.8%Iraq
3/11
Greece
Ecommerce by IndustryB2B B2C
25%
30%
35%
3%
Metals
6.2%
20%
15%
10%
5%
0%
8.3%
Automotive& logistics
26%
Home improvement
& furniture
12%
Medication &Healthcare
31%
Petroleum
22%
11%
TechClothing &Accessories
28%
MediaProducts
12%
Toys &games
4/11
Greece
Major B2C categories
Apparel and footwear
Consumer Electronics
Housewares and home furnishing
Media products
Home improvement and gardening
Personal accessories and eyewear
Traditional toys and games
Consumer appliances
Traditional toys and games
Video games hardware
Beauty and personal care
Food and drink
Consumer health
Pet care
In $ millions
0 50 100 150 200 250 300
5/11
Greece
General facts and �gures
OnlineShoppers
EcommercePenetration
EcommerceCAGR
EcommerceSales
2.4million
5$billion
MobilePayments
InternetPenetration
63.2%
MobilePenetration
150%
SmartphonePenetration
53%
TabletPenetration
24%
20.4% 802$million
22%
6/11
Greece
Mobile phone remote
Mobile payments by channel
Mobile phone proximity
0 50 100 150 200 250 300 350 400 450 500
In $ millions
Tablet M-commerce
Preferred mobile OS
10%
iOS
82%
Android
0.1%
Blackberry
7.9%
Windows
7/11
Greece
Preferred payment methods
38% 35% 11%
Visa Mastercard Bank transfer
10% 4% 2%
Cash PayPal American Express
8/11
Greece
Major ecommerce sitesTop 10 ecommerce websites in Greece by % value share
8%
7%
6%
5%
4%
3%
2%
1%
0%(% value share)
Amazon
eBay
e-shop
PublicPlaisio
Media markt/ Saturn
Dell Apple.com getitnow
Amazonthird parties
9/11
Greece
Language as a key driver
USA
1.4M
Australia
387300
Cyprus
650KUK
400K
Native Greek Speakers
Germany
395KCanada
252960
10/11
Greece
Major acquirers
Alpha Bank
Piraeus Bank
Emporiki Bank
National Bank of Greece
Eurobank
Bank of Cyprus
Agriculture Bank of Greece
HSBC Greece (Visa)
Sources
ELTRUN
Economic University of Athens
Ekathimerini
Internet World Stats
Enterprise Greece
GRECA
Euromonitor
Statista
United Nations Statistical Division (COMTRADE)
11/11
www.payvision.com www.acapture.com