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ONLINE VS.IN-STORE

SHOPPING

More and more shoppers are opting to buy online instead of in-store. But why? What motivates someone to make an eCommerce purchase instead of an in-person one? Discover the reasons why people are turning to the screen instead of the mall in our latest infographic.

11% of Macy’s sales are online, which is

$3.1 billionper year

A new Macy’s Weatherproofcoat was priced at:

$69.99Online

$112In-Store

Convenience Better Prices Variety

No CrowdsComparisonof Prices

CompulsiveShopping

DiscreetPurchasing

Less Expenses

WHY CONSUMERS PREFER ONLINE SHOPPING

WHAT THE ONLINE SHOPPER WANTS

Flexibility to choosespecific dates

Flexibility to choosedelivery time

Option to reroute a package

Option to choose an eco-friendly shipping

option

44% of shoppers surveyed said they are more likely to purchase online if they are able to pick up in-store

62% of shoppers surveyed said they are more likely to purchase online if they are able to return an item in-store

60% are happy to know that they won’t have to shop in a crowded mall or store

51% preferred to shop from the comfort of their own homes

Of the 1,000 adult Americans surveyed:

ONLINE SHOPPING ON MOBILE DEVICES

56% 38% 34%Of consumers have

used a mobile device to conduct research on

products at home

Of consumers have used a mobile device to check

product availability while going to the store

Of consumers have used a mobile device to conduct

research on products while at the store

Sources:

http://upstreamcommerce.com/blog/2012/02/14/8-reasons-consumer-likes-shop-online

http://online.wsj.com/news/articles/SB10001424127887324063304578523112193480212

http://abcnews.go.com/Technology/store-buyers-beware-check-stores-website-fork-plastic/story?id=17821888&page=2

http://www.cmo.com/articles/2013/9/3/_15_mind_blowing_sta.html

http://www.bizreport.com/2013/11/84-prefer-shopping-online-to-visiting-a-store.html

http://www.forbes.com/sites/jeremybogaisky/2014/02/12/retail-in-crisis-these-are-the-changes-brick-and-mortar-stores-must-make/