aiesec greece ngo for change icx gcdp ic russia 2012
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AIESEC GREECENGO for Change
ICX GCDPIC RUSSIA 2012
Market Research
Product development
Product packaging
Product Branding & promotion
Product delivery
Product evaluation
Marketing Process
Product ProcessProgram and
Market Assessment
Customized Product-product
packaging
Communication strategy
Recruitment-Selling Delivery Evaluation
How did we get there?...What we considered
Past History and Performance
(08-12)
Current State Nationally
External Reality• Online Research• Public Opinion
• Externals Consultancy
Market Research
Global Strategy• Triple Bottomline• Global Direction• Global Drivers
Global Network Trends
(In managing & running GCDP)
Supply & Demand
National Strategy• National Drivers
• Pillars
*AIESEC Way*AIESEC 2015
*Program Definition
GCDPDefinition:An opportunity for young people to develop entrepreneurial and responsible leadership by creating direct positive impact through an international volunteer experience.
Value Proposition: Cross-cultural living & Working experience Create positive societal impact Personal Development
TARGET AUDIENCE:1) Εducational Institutions a) Middle & High Schools {Disability Schools} b) Universities (7 UNIs) {Bachelor Departments, UNI Services/Offices}} 2) Non-Corporate Market (Foundations, NGOs)
Direction:Massive On a Sustainable Way (Internally & Externally)ImpactfulBased on Greek Society’s Needs
Unique Selling Point:International Leaders contributing to maximize the Impact of Organization's activities
KEY Message: Empowering Greek Society
Now about NGO for Change Product
NGO for Change
Key Message: Empower Organizational Growth & Sustainability of NGOs
Impact of this Product: Initiate making Non-Corporate Market in Greece more sustainable and long term thinking
NGO for Change Job Description1. Managerial
*Creating Organizational Plan for long-term development of the NGO*Creating Marketing Plan*Educating the NGO Managers on NGO Overall Management*Creation of Fund-Raising Model (Bazaars, Fund-Raising Events, Developing Projects & Campaigns)*Creating the network for partnering with other NGOs
2. Operational *Raise Awareness upon NGO’s Projects/Initiatives/Activities *Conduct Promotion Activities (NGO Brand Management, Basic Website Development & Mgmt, Social Media & Volunteers Recruitment) *Support in Fund-Raising (Bazaars, Fund-Raising Events, Executing Projects & Campaigns) *Creating the network for partnering with other NGOs
National Cooperations:
???
International Volunteers willing to impact Non-Corporate Entities in order to GROW
on a sustainable way
NGO for Change
Total Number of Raises 25Duration 6 to 12 Weeks
TIMELINE RA = September (Early October) RE = October – November - December
GOALS
TIMELIN
E
NGO for Change
The Interns should have the below qualificationsBackgrounds a) Business Administration (Event Management, Intro to Mgmt/BA, Organization Mgmt + Planning, Project Mgmt) b) Finance (Financial Planning & Budgeting)
c) Human Resources (Training & Development) d) Information
Technology (Software Development & Programming, Web Development & Mgmt)
e) Marketing (Intro in MKT, Product Planning, Development & Control) - Skills
a) Computer (Internet User Skills, PC/Mac User Skills) b) Professional Skills (Leadership Skills, Marketing / Selling Skills, Organizational Mgmt, Project Mgmt, Training / Facilitation Skills) c) Languages:
English speaking, plus other languages
EPs Profile
NGO for Change
ICX GCDP1) National Cooperation with AIESEC MoC
2) Project Content3) Reception & Legals
Marketing4) National Site and Local site, Creation of National
& Local ICX Wiki including all necessary Information
5) External National Promotion through Social Media, Media, Events, Public Relations
6) Knowledge to LCs for Event Management and Event Promotion (At the end of the Project is
proposed to have a showcasing event in the local community)
National Support
Do you wanna be an AIESEC in Greece
Partner?
Thank You*
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