AIESEC GREECENGO for Change

ICX GCDPIC RUSSIA 2012

Market Research

Product development

Product packaging

Product Branding & promotion

Product delivery

Product evaluation

Marketing Process

Product ProcessProgram and

Market Assessment

Customized Product-product

packaging

Communication strategy

Recruitment-Selling Delivery Evaluation

How did we get there?...What we considered

Past History and Performance

(08-12)

Current State Nationally

External Reality• Online Research• Public Opinion

• Externals Consultancy

Market Research

Global Strategy• Triple Bottomline• Global Direction• Global Drivers

Global Network Trends

(In managing & running GCDP)

Supply & Demand

National Strategy• National Drivers

• Pillars

*AIESEC Way*AIESEC 2015

*Program Definition

GCDPDefinition:An opportunity for young people to develop entrepreneurial and responsible leadership by creating direct positive impact through an international volunteer experience.

Value Proposition: Cross-cultural living & Working experience Create positive societal impact Personal Development

TARGET AUDIENCE:1) Εducational Institutions a) Middle & High Schools {Disability Schools} b) Universities (7 UNIs) {Bachelor Departments, UNI Services/Offices}} 2) Non-Corporate Market (Foundations, NGOs)

Direction:Massive On a Sustainable Way (Internally & Externally)ImpactfulBased on Greek Society’s Needs

Unique Selling Point:International Leaders contributing to maximize the Impact of Organization's activities

KEY Message: Empowering Greek Society

Now about NGO for Change Product

NGO for Change

Key Message: Empower Organizational Growth & Sustainability of NGOs

Impact of this Product: Initiate making Non-Corporate Market in Greece more sustainable and long term thinking

NGO for Change Job Description1. Managerial

*Creating Organizational Plan for long-term development of the NGO*Creating Marketing Plan*Educating the NGO Managers on NGO Overall Management*Creation of Fund-Raising Model (Bazaars, Fund-Raising Events, Developing Projects & Campaigns)*Creating the network for partnering with other NGOs

2. Operational *Raise Awareness upon NGO’s Projects/Initiatives/Activities *Conduct Promotion Activities (NGO Brand Management, Basic Website Development & Mgmt, Social Media & Volunteers Recruitment) *Support in Fund-Raising (Bazaars, Fund-Raising Events, Executing Projects & Campaigns) *Creating the network for partnering with other NGOs

National Cooperations:

???

International Volunteers willing to impact Non-Corporate Entities in order to GROW

on a sustainable way

NGO for Change

Total Number of Raises 25Duration 6 to 12 Weeks

TIMELINE RA = September (Early October) RE = October – November - December

GOALS

TIMELIN

E

NGO for Change

The Interns should have the below qualificationsBackgrounds a) Business Administration (Event Management, Intro to Mgmt/BA, Organization Mgmt + Planning, Project Mgmt) b) Finance (Financial Planning & Budgeting)

c) Human Resources (Training & Development) d) Information

Technology (Software Development & Programming, Web Development & Mgmt)

e) Marketing (Intro in MKT, Product Planning, Development & Control) - Skills

a) Computer (Internet User Skills, PC/Mac User Skills) b) Professional Skills (Leadership Skills, Marketing / Selling Skills, Organizational Mgmt, Project Mgmt, Training / Facilitation Skills) c) Languages:

English speaking, plus other languages

EPs Profile

NGO for Change

ICX GCDP1) National Cooperation with AIESEC MoC

2) Project Content3) Reception & Legals

Marketing4) National Site and Local site, Creation of National

& Local ICX Wiki including all necessary Information

5) External National Promotion through Social Media, Media, Events, Public Relations

6) Knowledge to LCs for Event Management and Event Promotion (At the end of the Project is

proposed to have a showcasing event in the local community)

National Support

Do you wanna be an AIESEC in Greece

Partner?

Thank You*