account based marketing in action
Post on 14-Apr-2017
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Account Based Marketing in Action
Daniel GauglerVP of Marketing
PrintingForLess.comdaniel@pfl.com
@dgaugler
Shari JohnstonVP of Demand Marketing
Radiusshari@radius.com
Marketing before ABM
Campaign Overview
Goals
Increase Conversion & ROI
Increase overall pipeline
Strategy
Campaign Layout
Tech Stack
Marketing Automation
Tactile Marketing Automation™
Predictive Analytics
Systems Integration
Identified Targets
Created Data Visualization
Triggered the Program
Personalization and Fulfillment
Secured the Appointment
Results
+30%
Questions
Thank You
Daniel GauglerVP of Marketing
PrintingForLess.comdaniel@pfl.com
@dgaugler
Shari JohnstonVP of Demand Marketing
Radiusshari@radius.com
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