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Accelerate Sales in B2B Jean-Yves SIMONVP, ProductProduct Demo

Thursday, March 3rd, 2016

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What this product demo will cover

1. The difficulties facing B2B sales and marketing teams.

2. How Azalead’s Account Based Marketing software helps solves these problems.

3. Why ABM is a must have for B2B companies.

Marketing Sales

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THE DIFFICULTIES FACING B2B SALES AND MARKETING TEAMS.

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Don’t count the people that you reach; reach the people who count.

- David Ogilvy

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After working with hundreds of B2B marketers, we’ve identified two types of problems specific to B2B

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#1: The number of people involved in a deal is increasing.

On average 17 people are involved in the B2B

decision making process. (source IDC)

+40%more than four years ago.

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“Half the money I spend on advertising is wasted; the trouble is I don't know which half.

- John WanamakerUS department store merchant (1838 - 1922)   

#2: The Wastage of “Spray & Pray”

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#2: The Wastage of “Spray & Pray”

Sources: SiriusDecisions, Marketing Profs Benchmark Study, Digital Information World

95% of B2B visitors leave a website

without completing a web form.

95%

85% of visitors to a B2B website are not potential customers.

85% 80%

B2B Emails remain Unopened

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HOW AZALEAD’S ACCOUNT BASED MARKETING SOFTWARE HELPS SOLVES

THESE PROBLEMS

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With Account Based Marekting (ABM), B2B companies win more target accounts, faster.

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Azalead drives B2B Marketing & Sales Performance

Engage target accounts with ad retargeting

2Identify prospects with IP tracking

1 Send buying signals to sales reps

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LIVE DEMO

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Azalead Benefits

Marketers• Source net new leads• Engage with target

accounts

Sales• Build pipeline• Accelerate sales cycles• Increase conversion

rates

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Sales reps are alerted when their target accounts are ready to engage

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Azalead integrates with CRM and Marketing Automation Platforms

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WHY ABM IS A MUST HAVE FOR B2B COMPANIES

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The Main Advantages Of ABM

1. Focus on highest value accounts.

2. Possible to measure the impact on sales.

3. The sales cycle is accelerated.

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Reed MIDEM Success Story

ROI+200% of sales performance for

retargeting campaigns.

Azalead Account Based Advertising

The ad nurturing program changes based on engagement of target

accounts.

Marketing Objective

Educate target account visitors who’ve shown

interest in a trade show, and entice them back to

buy.

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Experian Success Story

Marketing Objective

increase white paper downloads by target accounts to accelerate

the sales process

Azalead Account Based Advertising

+10 000 B2B companies were nurtured with

retargeted display ads

R.O.I.15% of target accounts downloaded the white

paper

Google Ad

Ser-vices13%

Social1%

Azalead Ads22%

Eloqua63%

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QUESTIONS?

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