azalead account based marketing product demo
TRANSCRIPT
Liz Hammond, Communications Manager [email protected] Stephanie Kidder, CMO [email protected]
Azalead Product Demo: Account Based Marketing Automation
Tweetable Tweets @AzaleadABM !
Just joined an @AzaleadABM Product Demo on how to accelerate sales with Account Based Marketing (ABM).
Product Demo Take-Aways • Pain points faced by B2B sales and
marketing teams • How Azalead’s Account Based
Marketing software can help • Why ABM is an important strategy to
adopt
#ABMtakeover!
Help B2B companies accelerate sales with Account Based Marketing & Account Based Advertising.
#ABMtakeover!
We have worked with hundreds of B2B marketers worldwide and have noticed two
sales and marketing problems.
Problem #1 The number of buyers in the B2B sales cycles is increasing
+40% more stakeholders than 4 years ago
Now 17 people Involved in an average B2B purchasing decision (IDC)
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95% of B2B website visitors leave
without providing an email address of marketing emails
go unopened
Sources: SiriusDecisions, Marketing Profs Benchmark Study
80%
Problem #2
Tweetable Tweets !
95% of visitors leave a website without providing an email. @siriusdecisions With #ABM you can identify, target & nurture
your key accounts.
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THE WAY B2B MARKETERS CREATE DEMAND IS EVOLVING
Fishing with Nets MARKETING AUTOMATION
Fishing with Spears ACCOUNT BASED MARKETING
Sources: Flipmyfunnel, Azalead
AWARENESS!
INTEREST!
NURTURE!
CONVERT!
TARGET ACCOUNT!
IDENTIFY STAKEHOLDERS!
NURTURE ACCOUNT!
CONVERT ACCOUNT!
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Our SaaS Solu;on for Account Based Marke;ng
1. Identify & Target highest value accounts!
2. Nurture target accounts with display ads!
3. Alert sales reps when accounts are ready to engage!
4. Measure marketing impact on sales!
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BUILD YOUR TARGET ACCOUNT LIST
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1. Enter target accounts manually
2. Add target accounts from mobile app
3. Synch target accounts with CRM
Build Your Target Account List
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2. Azalead identifies your target accounts!
3. Target accounts Leave!
1. Anonymous website visitors!
6. Nurtured accounts convert
faster!
!
5. Your ads nurture and educate!
4. They see your ads while they surf the
Web!
Nurture Accounts with Display Ads
Marketing automation without email Azalead Display Ad Nurturing
• Azalead retargets B2B visitors only
• B2B visitors are subscribed to a retargeting list for 180 days
• Can have different ad scenarios based on website behavior
• Creatives and campaigns are handled and optimized by Azalead
B2B Ad Display for Limoetik
Live Demo !
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Alert Sales Reps When Accounts Ready to Engage
DAILY EMAIL IN APP
Daily or weekly Lead Reports via Mobile or Web App
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Integrates with CRM and Marketing Automation
Service! Benefits!Account Based Marketing (ABM)!Strategy, planning and training!
Gain Expertise!Become confident with Account based marketing (ABM) and Azalead Software!
Display Ads!Brief, creative, copy, modifications & launch!
Learn Best Practices !for B2B ad nurturing!
Quarterly Business Reviews!Post launch optimization!
Analyze Opportunities & Drive Results!Accelerate sales cycles, !increase sales conversion rates!
Set-up and quarterly business reviews. !
Customer Success Program
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Sales
Named accounts managed with Azalead
Marketing
Azalead tracks and nurtures target accounts
R.O.I.
500% ROI after 3 Months
BUSINESS CASE : REED MIDEM
Trade show booth offers
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Sales
Use Azalead to identify target accounts based on buildings
visited
Marketing
Nurture target accounts with Azalead display ads
R.O.I.
7 new sales opportunities within 3 months
BUSINESS CASE : ARTHUR LOYD
Discover our Offices for sale
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Technology Services & Other
60 Clients signed in the last 12 months (10% International)
“ABM delivers the highest return on investment of any B2B marke;ng strategy or
tac;c” ITSMA
US search traffic on Google for “account based marke;ng”
ABM IS HOT!
Tweetable Tweets !
“#ABM delivers the highest return on investment of any B2B marketing strategy or tactic” @ITSMA_B2B @AzaleadABM
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Marketing Automation Azalead ABM Automation
• Focus on contact
• Contact nurturing by email
• Inbound marketing
• Tactical
• Pricing based on # email contacts
• Focus on account
• Account based ad nurturing
• Outbound marketing
• Strategic
• Pricing based on # accounts tracked
ABM is a supplement to Marketing Automation
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THE KEY BENEFITS OF OUR SOLUTION
1. Focus on the accounts that matter!
2. Accelerate sales growth with ad nurturing and sales intelligence!
3. Measure marketing impact on sales!
Thank you! Now it’s time for questions.
