account based marketing in action
TRANSCRIPT
Account Based Marketing in Action
Daniel GauglerVP of Marketing
@dgaugler
Shari JohnstonVP of Demand Marketing
Marketing before ABM
Campaign Overview
Goals
Increase Conversion & ROI
Increase overall pipeline
Strategy
Campaign Layout
Tech Stack
Marketing Automation
Tactile Marketing Automation™
Predictive Analytics
Systems Integration
Identified Targets
Created Data Visualization
Triggered the Program
Personalization and Fulfillment
Secured the Appointment
Results
+30%
Questions
Thank You
Daniel GauglerVP of Marketing
@dgaugler
Shari JohnstonVP of Demand Marketing