account based marketing in action

17
Account Based Marketing in Action

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Page 1: Account Based Marketing in Action

Account Based Marketing in Action

Page 2: Account Based Marketing in Action

Daniel GauglerVP of Marketing

[email protected]

@dgaugler

Shari JohnstonVP of Demand Marketing

[email protected]

Page 3: Account Based Marketing in Action

Marketing before ABM

Page 4: Account Based Marketing in Action

Campaign Overview

Page 5: Account Based Marketing in Action

Goals

Increase Conversion & ROI

Increase overall pipeline

Page 6: Account Based Marketing in Action

Strategy

Page 7: Account Based Marketing in Action

Campaign Layout

Page 8: Account Based Marketing in Action

Tech Stack

Marketing Automation

Tactile Marketing Automation™

Predictive Analytics

Systems Integration

Page 9: Account Based Marketing in Action

Identified Targets

Page 10: Account Based Marketing in Action

Created Data Visualization

Page 11: Account Based Marketing in Action

Triggered the Program

Page 12: Account Based Marketing in Action

Personalization and Fulfillment

Page 13: Account Based Marketing in Action

Secured the Appointment

Page 14: Account Based Marketing in Action

Results

+30%

Page 15: Account Based Marketing in Action
Page 16: Account Based Marketing in Action

Questions

Page 17: Account Based Marketing in Action

Thank You

Daniel GauglerVP of Marketing

[email protected]

@dgaugler

Shari JohnstonVP of Demand Marketing

[email protected]