441 company report rovio
Post on 19-Jun-2015
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EECS 441Chia-Ling Chang
ProductsThe world spends 5 million hours on Angry Birds per day!
Financials
• Revenue in 2010: $10 million 2011: $100 million
• 700 million downloads• 25% are paid downloads• 2/3 from app sales, 1/3 from advertising
History
• Founded in 2003– Mikael Hed (CEO)– Niklas Hed (COO)– Peter Vesterbacka (CMO)
• 2009: Angry Birds released– (app store opened in 2008)
What’s Hot?
• Rovio turned down $2 billion acquisition from Zynga• “We Want To Be Bigger Than Disney”• Acquired Kombo Animation Studio and Futuremark
Games Studio• Cartoon series & full-length movie are coming
What’s New?
• New gravity features• Partnership with NASA,
National Geographic• No free version– but with an Angry Birds Space Guide
• 10 million downloads in 3 days
Secret Sauce
• Simple, good sense of control• Multiple platforms• Not just a game, it’s a brand!• Connections with fans
Prognosis
• Next Disney? Hmm…
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