EECS 441Chia-Ling Chang

ProductsThe world spends 5 million hours on Angry Birds per day!

Financials

• Revenue in 2010: $10 million 2011: $100 million

• 700 million downloads• 25% are paid downloads• 2/3 from app sales, 1/3 from advertising

History

• Founded in 2003– Mikael Hed (CEO)– Niklas Hed (COO)– Peter Vesterbacka (CMO)

• 2009: Angry Birds released– (app store opened in 2008)

What’s Hot?

• Rovio turned down $2 billion acquisition from Zynga• “We Want To Be Bigger Than Disney”• Acquired Kombo Animation Studio and Futuremark

Games Studio• Cartoon series & full-length movie are coming

What’s New?

• New gravity features• Partnership with NASA,

National Geographic• No free version– but with an Angry Birds Space Guide

• 10 million downloads in 3 days

Secret Sauce

• Simple, good sense of control• Multiple platforms• Not just a game, it’s a brand!• Connections with fans

Prognosis

• Next Disney? Hmm…