eeecs 441 yelp company presentation
TRANSCRIPT
Robert Wang (rswang)
What do they do?Publishes crowd sourced reviews about local
businesses Restaurants Coffee shops Parks / Hiking trails Dentists / mechanics / bicycle shops
Financials
Source: Google Finance
Financials (cont.)
Source: Google Finance
What’s hotStrengths
Yelp is the place to go for quality reviews Revenue growth Monocle feature
What’s hot (cont.)Challenges
Competition with Google Mobile app adoption and engagement Accusations for unfair ratings
Competitors Yelp’s ranking
Secret sauceDedicated community of reviewers
Pervasive in all major metropolitan areas in U.S.
Implementation of a social system Goals Roles Rewards and incentives Norm
Tell a storyMarin Headlands, San Francisco Bay Area
CompetitionGoogle & Zagat
OpenTable
Seemless
Personal opinionYelp will continue to thrive
Offers underlying value to consumers
It can operate on it’s own, but it’s better off being acquired.
Needs a new revenue stream like OpenTable, delivery.
Q&A
Referenceshttp://www.forbes.com/sites/maggiemcgrath/20
14/02/18/yelp-has-five-star-potential-but-a-three-star-rating-so-is-it-worth-your-money/
http://archive.fortune.com/magazines/fortune/fortune_archive/2007/07/23/100134489/index.htm
http://en.wikipedia.org/wiki/Yelp
http://finance.google.com