GO TO MARKET SOLUTIONSMarket Research, Strategic Planning & Business Outsourcing

ALVERIS – COM

PANY O

VERVIEWCompany Overview

• Founded 1999, California Corporation since 2001

• Company Focus• Market Research• Strategic Planning• Sales Strategy & Execution• Business Outsourcing (BPO)

• Business Processes• Technology & Online Solutions• Business Intelligence

• Company Goal• Define go-to-market strategies, improve product profitability, and

enhance product sales and market share for clients

• Clients• Startup – New products looking for Series A or B funding• Global 1000 – New product introduction, re-position products

MARKET RESEARCH

ALVERIS – MARKET RESEARCH

Competitor & Industry Research

Geographic Information Systems

Customer Demographic Analysis

30,000 respondents reported the age of their product. Of those that responded, 65% reported their product was less than 3 years old.

Online Information Systems 1 2 You 3

0102030405060708090

100

East Sales West Sales North Sales

SAMPLE MARKET RESARCH STUDY

STRATEGIC PLANNING

ALVERIS – STRATEGIC PLAN

SStrategic Plans

Alveris consultants are experts at helping you translate your business goals into a strategic marketing plan or business plan.

The strategic plan draws upon industry, financial and competitive research.

Alveris takes into account product positioning, market research and the organizational strengths and weaknesses throughout your company.

Strategic & Business Plan Development

Strategic Operations

Market Conditions & Competitors Operational Plan

Market Problem Marketing & Sales

Product Solution & Description Education & Training

Market Research Financials & Resource Planning

BUSINESS OUTSOURCING

ALVERIS – BUSIN

ESS OU

TSOU

RCING

Business Outsourcing

• Business Processes• Achieve cost Savings• Drive business model change• Assess new opportunities• Improve supply chain

• Technology & Online Solutions• IT outsourcing / IT automation• Cloud computing / Amazon Web Services (AWS)• Data center RFP and analysis

• Business Intelligence & Executive Reports• Intranets – securely share internal information• Link CRM, accounting & ERP systems• Real-time information• SharePoint solutions

RESEARCH REPORTS

ALVERIS – RESEARCH REPO

RTS Research Reports

• Request For Proposals (RFPs)• Define RFP, RFP Goals and RFP Processes• Conduct RFP interviews (phone, on-site, in-office)• Collect RFP responses• Analyze information / results• Management reports / tie to RFP goals

• Return On Investment (ROIs)• Define ROI and ROI Goals• Develop ROI around sales team, sales goals & key customers• Create worksheets or online tools to automate ROI information• Tie ROI results to management reports or internal processes

• White Papers / Industry Testimonials / Success Stories• Define white paper goals• Conduct interviews• Develop white paper• Internal review & edits• Tie to PR and marketing promotions

SAMPLE – RESEARCH

REPORT

Fiscal Year 2005 Annual Report

Quarter EndedCompetitor 1

Competitor 2

Competitor 3

Your Company

Market Share

Fiscal year 2003Revenue $7,746 $8,541 $7,835 $8,065 $32,187 Gross profit 6,402 6,404 6,561 6,761 26,128Net income 2,041 1,865 2,142 1,483 7,531Advertising Expenses 0.19 0.17 0.2 0.14 0.7R&D 0.19 0.17 0.2 0.14 0.69Fiscal year 2004Revenue $8,215 $10,153 $9,175 $9,292 $36,835 Gross profit 6,735 7,809 7,764 7,811 30,119Net income 2,614 1,549 1,315 2,690 8,168Advertising Expenses 0.24 0.14 0.12 0.25 0.76R&D 0.24 0.14 0.12 0.25 0.75Fiscal year 2005Revenue $9,189 $10,818 $9,620 $10,161 $39,788 Gross profit 7,720 8,896 8,221 8,751 33,588Net income 2,528 3,463 2,563 3,700 12,254Advertising Expenses 0.23 0.32 0.24 0.34 1.13R&D 0.23 0.32 0.23 0.34 1.12

(1) Includes charges totaling $750 million (pre-tax) related to the Company settlement and $1.15 billion in impairments of investments.

(2) Includes stock-based compensation charges totaling $2.2 billion for the employee stock option transfer program.

(3) Includes charges totaling $756 million (pre-tax) related to Company subsidiaries and other matters.

Market Risk

Fiscal Year 2004

Gross Profit and Net Revenue

22%

28%25%

25% 1st Qtr2nd Qtr3rd Qtr4th Qtr

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr0

2000400060008000

10000Gross Profit Net Revenue

Interest rates Currency rates Equity prices Commodity prices0

40

80

120

160

200

2004 2005 Average

SAMPLE - BU

SINESS SU

MM

ARYMarket Share by Division

Product Division 2002 2003 2004 2005

Electronics 10.3 % 12.1% 13.2% 17.0%

Consumer Goods 1.3% 2.3% 2.2% 2.7%

Services 12.0% 11.0% 8.9% 9.2%

Widget Sales 78.0% 82.3% 82.5% 84.0%

Installations 5.3% 7.9% 12.2% 15.1%

(1) Percentages based on domestic comparison to competitors in directly related industries.

(2) Percentages based on standing at the end of each fiscal year.(3) Values provided by a third party agency.

Organizational Structure

Your Company

Product Development

Design Manufacturing Quality Assurance

Human Resources

Headquarters Subsidiaries

Finance

Business Process Model

Summary

This has been a pivotal year for the company in growth, but also development of our infrastructure and business processes. We’ll continue to focus on our internal systems over the next year.

Specific growth areas include Electronics where Your Company has seen as 6.7% increase in market share over the last three years. An area to monitor closely is the Services division where market share has dropped slightly.

Operating

Supporting

Optimizing

Changing

GO-TO-MARKET KIT

ALVERIS – GO

-TO-M

ARKET KITGo –To-Market Kit

Do you have a new product or product you want to re-brand or re-position in the marketplace?

Alveris can help you get the product to market on budget, define a sales & marketing plan and develop a path to generate revenue.

• Business Plan• Advisory Board• Investor Relations• Corporate or Department Budget• Sales & Marketing Strategy• Revenue Goals and Processes• Outsourced Infrastructure and Services• Education and Training• Market Execution and Success

SUCCESS STORIES

ALVERIS – CLIENT SU

CCESS STORIES

Client Success Stories

• Startup Organizations• Medibuy – B2B medical supplies ($120M+, Sold GE Capital)• Healthcare Pilot – RFID solution for hospitals ($5M+, Sold)• Pointivity – Data center automation - new product introduction• Bridgetech – Rx solutions to Asia (Reverse Merger)• Custos Technology – Laptop computer security ($1M+ Series A)• Go Natural Gas – B2B and retail natural gas solutions (Series A) • First Opinion – Online medical diagnosis product (sold $40M)• On Demand Data Centers – Data center management firm• Carttronics – Retail solutions for Wal-Mart, Target, etc. (pre-IPO GS)

• Global 1000 Clients• ADC• Starkey / NuEar• LensCrafters• Mail Box Etc. / UPS Stores• PacifiCare Health Systems / Secure Horizons

We also work directly with companies in Asia and Europe.

Q & AMarket Research, Strategic Planning & Business Outsourcing