Putting on your Press ConferenceA How-To Guide for AIESEC Press Conferences

Thinking about your panelInvite the right people

Supporters, partners, current members, alumni

Include diversity in your choice of speakers

Choose people of different professions

If supporters or members of AIESEC, choose people with a variance of different roles

Shape questions around who the guests are, and what the purpose of the event is

Sell media presence!

Treat coverage of your press conference as a separate type of media partnership

Exclusivity helps

Promising that one certain source can have an exclusive interview or session with a certain panelist makes them morel likely to attend

Get logistical support

Setting up for a press conference takes thought

Where will your branding items be? Will there be microphones for the panelists?

Have people assigned to each panelist throughout the press conference

If any of them needs to have a note passed to them, or a refreshment, that person will be responsible for it

Your guests’ time is precious!

Most likely your panelists’ will be on the move, so make sure to know what their schedule is like

This is especially handy when the media can be pushy, and want to ask more questions even after the press conference