The way we communicate the organization is a crucial factor to keep in consideration. Simple tweaks in a few

words could dramatically change the way AIESEC is perceived outside. Let`s have a look at the main

guidelines.

Programme,

Product,

Experience…

Countries,

Territories,

Entities…

Corporate

Communications

AIESEC

Brand

Vocabulary

As much as we are sure that owning a smartwatch or

buying a piece of cake definitely improves our living,we

believe that an AIESEC experience is definitely

something more than that. This is why we deeply

discourage the use of words as product or sub-

product”, too connected with material and tangible

consumer goods. When referring to GCDP, GIP, TMP

and TLP as such, the final“P”stands for programme,

and this is the way we should communicate them,both

internally and externally. When referring to the single

exchange or team experience, we can also use the

words “experience” and opportunity .

Programme,

Product,

Experience…

Legal forms aside,AIESEC is a single organization running its activities on

a global scale. This is why its strictly forbidden to call Entities as AIESEC

XYZ”. The only correct way to position your Entity is as AIESEC in XYZ.

AIESEC is currently operating in over 125 Countries and Territories. Given

the existence of several delicate diplomatic issues,we never only refer to

Countries or Nations, as this will indirectly imply AIESEC taking a political

stand in such cases. This is a very sensitive topic, so please pay

attention to it especially in your media relations.

Countries,

Territories,

Entities…

Our corporate communications should follow the guideline of “change your words,change

your worth”,especially in the effort of creating purposeful partnerships. We should be aware

of the language we unconsciously use and start to understand how to tell the purpose of

AIESEC,and the values of our talents and all the programs in a really clear and simple way.

The main principle should be to use easily understandable, simple and clear words,which

are describing our activities in the best way to understand; it is really important to make sure

we are not using buzz words, internal slang or abbreviations. We should describe the

activities with the intention of our partner to understand what we mean- sometimes this can

mean to use wordings which are commonly used by them (for example: talent acquisition).

GCDP,GIP, TMP, TLP should not exist for the corporate world, if your entity as an external

brand for them. Our partnership portfolio consists of different activities and channels for

accessing young talents. They range from physical and virtual platforms to the global

internship program. Through a combination of these activities, AIESEC can create a

customised solution for a company’s talent acquisition, employer branding and youth

engagement objectives.

Corporate

Communications

Introduced in 1991,the AIESEC logo remains a relevant and important component of the AIESEC brand identity.

The logo Design shows

• Young people gaining definition as they come out of the blue Mass

• Young people forming themselves as individuals for the future

In short, it represents how AIESEC enables young people to discover and develop their potential and head

towards their future with a clearer and stronger vision for themselves.

The logo should not be modified in anyway and should always be used according to the guidelines in this

section.

The Logo symbolizes

• Young people shown through carrying of book

• Walking forward represents walking towards the future

• Increasing definition represents forming/developing as individuals

• Emerging from the blue mass represents building your own path or moving towards your personal vision.

The logo will continue to appear on all AIESEC media and materials in all circumstances.

The refreshed blue logo

The AIESEC logo should be used in two forms only as given above and below

Color Palette

These are the colours that you can use

along. Dark teal (#0a8ea0) is used

within areas of the global site which

relate to internships and company

partners; red/orange (#f85a40) is used

to denote volunteering programmes and

NGO partners. The most common use

of these colors is for narrow stats

panels and also buttons.

If you are not sure what color an

element should be, make it AIESEC

Blue.

The background can be of any color but the color of the logo can be only in

colors as shown.

Don`t use any gradient/coloring.

Don`t use transparent letters.

Don`t change the proportions.

Don’ts Dos

You can use any background.

The new AIESEC favicon

The favicon ‘A’ is a small (16x16px) icon seen insome desktop browser windows that is usedas an abbreviated form of the logo, consistingof a white ‘A’ on an AIESEC Blue square. Alarger version of this (500x500px) is used forsocial media profiles.Please note that the favicon is not the AIESEClogo, and should only be used for the abovetwo purposes.

How to display the AIESEC logo

Where relevant and appropriate, the AIESEC logo will be present onall digital communication, and should not be altered in any way.Across digital, the version of the logo which should be used is thenew AIESEC Blue on white, which can be inverted when on a bluebackground. The logo should not be displayed in any other color.When placing the logo on a page, make sure the logo is surroundedby a safe area which consists only of white or blue space. The widthand height of this safe area is equal to the height of the bandenclosing ‘AIESEC’.

Fonts to be used:

2. Helvetica/

3. Georgia

4. Lato

The same color rules as for the logo apply.The text “Powered by” needs to be in the same color than the logo you are using it with.If other formulations than “powered by” would be more effective for your purposes,you can use similar phrases.Whatever you choose, it is required to be in the top-left corner of the logo.If the AIESEC logo is already present in the same material, you can avoid repeatingit and just type “Powered by AIESEC” in a brand-aligned font.Powered byDon’t place the endorsementphrase (“powered by”) in the centerDon’t change the font and /or color of the phrase.

In this “sub-brands era”, it’s very important to keep the customers aware that all the different programmesand initiatives are delivered by the same organization, AIESEC.This would both decrease the risk of sub-brands becoming more popular than AIESEC (very risky for thelong-term organizational development), and enable us to engage customers in multiple activities, as all ofthem will be endorsed by the bigger and historically credible AIESEC brand.

Powered by

Powered by

Powered by

AIESEC in Thailand

AIESEC in <LC Name>

Correct

Thailandor LC Name

in Thailandor LC Name

Thailand

in Thailand

AIESEC’s general brand is the one that needs to be protected first. It is currently properlyregistered in the EU27 and a lot of other Entities in the network.The Global Plenary allocated a specific fund for trademark registration, as some copyrightinfringments already took place in the recent past. It is highly recommended that the brandguidelines is strictly followed in the LC marketing activities and everywhere else where thebrand comes into play.

National Sub - brands

As the organization evolves,sub-brands are becoming more and more relevant to communicate more

specific value propositions of each of our ELD Programmes and some specific EwA initiatives.

In the next pages you will find explanation for each one of the sub-brands, directions for their

implementation and all the editable files to create your own materials.

For which concerns deeper levels of branding (the issue- and profile-based brand distinctions),please

consider that the new system business intelligence will automatically recommend customers to the

experiences that fit their profiles the most,initially filtered by your entity suppliers.

This is why we recommend you to put more efforts on issue based branding as the system will guide

customers towards the most fitting experiences for them.

What is ?

Jump out is the product that was developed by

AIESEC in Thailand for GCDP OGX to be sold

to the external network (Exchange

Participants). This product is just to be used for

Exchange Expo and oGCDP Wave

Recruitments.

Features of ?

• Product is designed purely on issues.

• Every issue has its own target market

which will attract youth from every

sector.

• Marketing strategy can be formulated

accordingly for every issue depending

upon target market.

Logo Application

This is the original and official logo for

JUMPOUT. We decided to make 3 solid

colors for jump out to serve the design. The

issue logos have their own color ( yellow,

green, dark blue, pink and orange). This are

the only variants. You can see them on the

next page.

Issues

Explanation of the logo

The globe represents an international

experience. The young man jumping out

represents the youth going for a GCDP and

jumping out of his comfort zone.

Blue:

Web (Hex): #003399

RGB: 0/51/133

CMYK 100/91/6/1

HSB 220/100/60

Lab 25/21/-61

Black:

Web (hex) #000000

RGB 0/0/0

CMYK 0/0/0/100

HSB 0/0/0

White:

Web (hex) #

RGB 255/255/255

CMYK 0/0/0/0

HSB 59/0/100

Colors

Logo + Issue

This is another option to use the logo and the issues. This makes the message clearer

to the relation between the programme and them. We recommend you to use them for

all of your JUMPOUT campaigns.

In Colors

In White

How to make a logo of your issue?

Solid color

Transparency between

the icon and the circle

The icon can

have transparent

elements

The icon in the middle

The outside circle

Need to be 5mm thick

Typography

Novecento wide bold Novecento wide light

The typography is used only for the logo.You are free to select any

typo in your graphic composition,But remember at least use one of

the these one. You need to put all the time the icon of the issues in

the logo.

RGB: 10/49/99

HSB: 214/90/39

CMYK: 100/88/34/24

Code: 0a3163

RGB: 51/130/8

HSB: 99/94/51

CMYK: 81/25/100/12

Code: 338208

RGB: 222/201/59

HSB: 52/73/87

CMYK: 15/15/92/0

Code: dec93b

RGB: 186/39/80

HSB: 343/79/73

CMYK: 21/98/58/7

Code: ba2750

RGB: 223/145/55

HSB: 32/75/87

CMYK: 11/48/92/1

Code: df9137

d

Value Proposition

is an intensive international

Volunteer abroad experience that enables

You to work on projects that impact social

Issues. Empower communities by developing

The people and enabling them to develop

More sustainable and healthy future.

Benefits personal strengths and weaknesses awareness

Personal network of people from different countries and cultures.

Entrepreneurial outlook development

Opportunity to make a real impact on society

International team work experience

Project work experience

Adaption to the new living and working environment skills

Communication skills (both interpersonal and cross-cultural

Put your business knowledge to practice:learn and contribute to an NGO or small business abroad with JUMPOUT | SocialEntrepreneurshipProgram

Share and gainexperience from aglobal perspectiveconcerningenvironmentalsustainability issueswith JUMPOUT |Environmentprogram

Raise in awarenessacross the world onHealth issue.Teach and learnhow to keepfit and have a healthy life abroad with JUMPOUT |Health program

Bring your internationalperspective onworld issues to theclassroom: makeeducation accessibleworldwide withJUMPOUT |Education program

Share your culturewith the world.Break the stereotypesabout the world andspread the toleranceamong localcommunities abroadwith JUMPOUT|CulturalUnderstandingProgram

Why ?

• Global Leadership is the need of the country. (AIESEC can play a direct role in offering

programmes which have inherent value propositions based on these lines.)

• oGCDP in our reality did not have a brand. It was difficult to explain our product for external

partnerships.

• Product centric and customer centric approach.

• The Programme needed a lot of customizability which random selling did not allow.

Taglines for ?

• Global Leadership.

• Entrepreneurial Skill

Development.

• International Work

Experience.

• Interpersonal Skills

Development.

• Cross Cultural

Understanding & Culture

Shock.

• Add on to CV.

• Global networking.

• Travelling.

There are other programs in the

market which offer international

experiences, professional

development and leadership roles.

Our point of differentiation is not

only the fact that we provide an

amalgam of all of these,it also that

our program is extremely flexible

and customizable.

We give our customer the unique

opportunity to design their own

global internship experience. This is

because we provide flexibility in

terms of geography and duration

as well as a personal manager to

facilitate the experience.

Our USP (Unique Selling

Point)

Do`s

• You can use any background.

• Use clear and good quality images.

• You can use any colour, just do not

change the colour of the logos.

• Do not over jazz! Make sure your

promotional material (poster, booklet

etc.) conveys the true essence and

message of a GCDP.

Dont`s

• Do not change the colour of the logos.

• Do not distort the logo or change the proportions.

• Do not use any gradient.

• Jump Out is a product of AIESEC in Thailand. Therefore do not

write as Jump Out by `AIESEC in XYZ`. Do not promote it as a

Local Product.

• LCs should not create specific social media pages for Jump Out.

What is ?

Global Talent is the product that was

modified by AIESEC International for

GIP to be sold to the external

network (Exchange Participants and

partner clients). This product is now

globally used and is very common in

many entities. It is a product that

brings out the true value proposition

of GIP giving it the professional feel.

Value Proposition:Global Talent enables young people to gain

relevant skills for their future careers by

working within a global environment within

small to medium sized businesses, multi-

national corporations, and NGOs with an

internships ranging from 2-18 months.

- Personal strengths and weaknesses awareness

- Personal network of people from different countries and different cultures

- Professional working experience abroad

- Understanding the corporate world from the inside

- Professional development in specific fields

- Adaptation to the new living and working environment

- Improving future chances of employability and work success

Benefits:

(dark green, light blue, purple, red, orange and blue) thisare the only variants.

Dark Blue and white are the official colors for the simple

logo. The profile logos have their own colors (dark green,

light blue, purple, red, orange and blue) this are the only

variants.

Logo:

Issues logo:

Our focus is on the three key Global Talent profiles currently available

through our supply and demand. If you want to develop further profiles

(e.g. Marketing_Sales), please use the logotype guidelines on the

next pages after consulting us.

The icons are complementary for any graphic composition. You are

highly encouraged not to change colors or figures.

(dark green, light blue, purple, red, orange and blue) thisare the only variants.

Logo + Issue:

This another option to use the logo and the

profiles. This make more clear the relation

between the program and them. We recommend

you to use them for all your campaigns.

How to make your own logo:

Don’t forget to add the signature. This is going to help us to makemore clear the connection between the program and AIESEC.

Do’s and Don’ts Signature

Powered by

Don’t forget to add the signature. This is going tohelp us to make more clear the connectionbetween the program and AIESEC.

While designing, you can make use of banners and dashed lines to make it look simple yet elegant. They

can be of any colour and any opacity.

• The brand shapes can be of any colour and opacity.

• You can use any color in any tone.

• If they are solid colors, they need to be separated to

identify the different figures.

• If you are overlapping different shapes, you need to use

transparency to identify the different figures.

• Play with different sizes

• Don`t change the proportions

The concept consists of five very simple but strong visual

elements that reflect the strength of AIESEC born from the

brand attributes: Impactful, Inclusive, Daring, Dynamic,

Diverse. The shapes are the simplification of the letters A-I-

E-S-E-C. However, the shapes are not replacing the

AIESEC logo, but support the individual chapters in giving

them the creative freedom to PLAY, EXPERIMENT AND

CREATE.A I E S E C

Sample designs

• AIESEC logo

• Sample poster

• Fonts

• Jump Out logos

• Global Talent logos

hak.mith@aiesec.net souvik.maity@aiesec.net vip.t@aiesec.net