aiesec business model

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Post on 13-Apr-2017

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Page 1: AIESEC business model

Young People

Network System

Program Fees

Cost of running

operationsSecretariatInfrastructure

Opportunity to Develop Leadership

Hosting Organisations

Programs’ Participants

Opportunities’ Providers

Partnership Revenues

Source Young

Talents

Enable Leadership

Development in Youth

Virtual & Physical

Channels for Young People

Virtual & Physical

Channels for Organisations

S&S and LEAD execution

Account Delivery

Funding Partners

PR/ER Partners

LEAD Partners

Host Families

Page 2: AIESEC business model

1. Customer Segments: young people (we place our confidence in YOUTH as the key to unlock a better future) and hosting organisations (which open opportunities for our exchange participants).

2. Value Proposition: Kick-start the life-long leadership development journey of young people, by fostering the following 4 qualities: Empowering Others, Solution Oriented, World Citizen, Self-Aware. For hosting organisations it is the source of young talents and the possibility to enable youth leadership development.

3. Channels: virtual and physical channels for young people (opportunity portal, website, social media, on-ground/offline, word-of-mouth); virtual and physical channels for hosting organisations (company opportunity portal, online marketing, direct sales and referrals, forums and PR).

4. Customer Relationships: our programs’ participants and hosting organisations go through a specific customer flow composed of 4 phases (attraction, consideration, value delivery, community).

5. Revenue Streams: we get revenues through program fees and partnerships, and we distribute them according to our financial models.

6. Key Resources: our network (members, structures) and our system (EXPA) are our main resources to execute our key activities.

7. Key Activities: the execution of S&S and LEAD.

8. Key Partnerships: we partner with other organisations/stakeholders to deliver our value proposition.

9. Cost Structure: the costs to run AIESEC properly (included in our budgets).

Together these elements provide a pretty coherent view of AIESEC’s business drivers.