Presented by: Lesley Lambert, Park Square RealtyDiane Guercio, Towne & Country, Realtors

October 13, 2010, Agent Reboot Boston

From Clicks to Closings: Turning Your Online Marketing Strategy into a Lead Machine

124 N Main St., Leominster MA

1. What is your goal?

Think like a client, not an agent

“Don’t hunt the hunters”

Use social media/online media as another avenue for expanding your farm

How will you connect with the people that you like to work with?

2. Brand Building

Blog/website

Facebook business page

Twitter as newsfeed AND personal connections

Animoto for video -> upload from Animoto to your YouTube Channel

You want to be all over the first page in a Google search for your property address

Get your listing on YouTube, tagged with the property address

Flyer – Postlets, Realbird, vFlyer. Each has a free option.

Craigslist for the Google juice

Facebook page – get a business page!

All roads should lead to your blog/site. Wordpress? Check out the RealShoutSearch free plug-in

3. From Listing to Leads:

Take how you are different

into your listing presentation. Create a Powerpoint for listing presentations

How do you set yourself apart?

Be Memorable…and make sure that they can find you

Our four favorites

• My WordPress blog

• Animoto (animoto.com)

• RealBird (realbird.com)

• Facebook Pages

ToolsLesley’s 3 Favorites:

QR Codes – make on Goog.gl or http://qrcode.kaywa.com/

Realbird Maps: Realbird.com

Tubepress – Wordpress plug-in

Diane’s 3 Favorites

Vyoo.it

Online card: rlty.me. Businesscard2.com

Issuu.com to upload and embed documents

Bonus: Dropbox.com online storage for listing photos, documents

Contact usLesley Lambert• westernmahomes.net

• http://card.ly/lesleylambert

• realestate.lesleylambert@gmail.com

Diane Guercio• http://dianeguercio.com

• http://rlty.me/diane

• diane@RealtyMan.com

or Google us