advertising rates
DESCRIPTION
Working Horse Magazine offers a variety of advertising choices and our Advertisers enjoy rewarding response. Check out each page and call us todayTRANSCRIPT
WORKING HORSEM A G A Z I N E
Ad Rates & Sizes
Classified Ads
Website Ads
Social MediaOpportunities
Serving the Performance Horse IndustryFor Over 16 Years.
Advertising Rates & Guidelines
Features & NewsEach issue of Working Horseoffers stories about-✴ Performance horses✴ Breeding lines✴ Notable mares and studs✴ Profiles of exceptional
horsemen and women✴ Training tips✴ News of sales and auctions
and more
www.workinghorsemagazine.com
Please Contact Mike [email protected] Watson Divide Rd, Snowmass, Co. 81654
Circulation & Readership
Working Horse Magazine is distributed across the countrythrough tack and feed stores,coops, at horse shows and events,at horse sales, and auctions andmany other sites and venues.
Working Horse Magazinereaches readers throughout theMidwest, Illinois, Iowa, Kansas,Minnesota, and Nebraska andWisconsin - into the west inArizona, Colorado, Montana,Wyoming and the Dakotas, as wellas California and Texas. We go intothe northwest in Oregon, andWashington. In the South inLouisiana and Florida. We areexpanding our coverage quicklythrough other states.
Added readership through ouronline newsletter, Facebook &Website
Our Readers include ranchers,horse breeders, trainers, auctionhorse and sales companies, pluscompetitors in a variety of perform-ance horse sports - from rodeos toroping, barrel racing, cutting, rein-ing, reined cowhorse.
www.workinghorsemagazine.com
WORKING HORSEM A G A Z I N E
Advertising RatesCOVERS AND PREMIUM
POSITIONSFront Cover ................................ $1,800(Includes profile on pg3, cover featuredon website)Back Cover ................................. $1,025Inside Front Cover ...................... $850Inside Back Cover ...................... $700Center Spread ............................. $1,550Pages 5 - 21 ................................ $700
COLOR ADSFull page ..................................... $6002/3 page ...................................... $4751/2 page ...................................... $3751/3 page ...................................... $3151/4 page ...................................... $2601/6 page ...................................... $1901/8 page ...................................... $110
BLACK & WHITE ADSFull page ..................................... $5002/3 page ...................................... $3951/2 page ...................................... $3001/3 page ...................................... $2301/4 page ...................................... $2001/6 page ...................................... $1351/8 page ...................................... $65
DISCOUNTS FOR MULTIPLE RUNS3X with no copy changes: 25% on 3rdad only.6X with copy changes: 10% discount perinsertion.12X with copy changes 15% discountper insertion.All prices are subject to change withoutnotice. Contracts guarantee discountsamounts only.
CLASSIFIED ADS$20 for first 20 words. Then 50 cents per word added.Phone numbers count as one word.
WEBSITE ADSAds on our website www.workinghorsemagazine.comfor 12 months ............................................... $100
www.workinghorsemagazine.com
WORKING HORSEM A G A Z I N E
Ad Materials Specs & DeadlinesAD MATERIALS
Ads must be provided print ready as PDF’s. jpeg’s or tiff’s for highquality professional printing in CMYK format with all fonts embeddedin high resolution of 300 dpi. Do not use spot colors, Pantone colors orother specialty colors. Do not include crop or bleed marks.
Please note: Photos in ads must be shot at a minimum of 250 dpi forquality reproduction.
DEADLINES1st of month preceding preceding publication date for print ready ads
(e.g. April 1 for May/June issue)
MECHANICAL REQUIREMENTS
Full Page Bleed ......................................... 9 X 11.5Full Page Non-Bleed ................................. 7.25 X 101/2 Page Vertical ........................................ 3.6 X 101/2 Page ..................................................... 7.25 X 4.91/4 Page ..................................................... 3.6 X 4.92/3 Page Vertical ........................................ 4.9 X 101/3 Page Vertical ........................................ 2.3 X 101/6 Page ..................................................... 2.3 X 4.91/8 Page (business card size) .................... 3.6 X 2.25
Final magazine size ..................................... 8.25 X 10.75
Full page bleed ads must allow for 1/4 inch trim, all four sides.So, do not put text, images or design elements in that area.
DO YOU NEED HELP CREATING AN AD ... OR ALTERING AN OLD AD?We can create an ad for you or do a major redesign of an existing ad at $75 per hour.
Ad production required to alter ad size to fit our specs (see above) - $35.To make changes or add copy ( if not a multiple run ad) - $25.
Change or addition of photos - $35.
www.workinghorsemagazine.com
WORKING HORSEM A G A Z I N E
Additional Information To Make Your Ads Look Their Best
Digital Requirements - Camera-ReadyPDF files with embedded fonts. Flattened EPSor TIF files are acceptable. All images in thesefiles must be 300 dpi and saved as grayscale orCMYK.
Revised AdsIf you are sending files that will need to bealtered in later issues or to meet any mechani-cal requirements, we accept files created inInDesign, Illustrator and PhotoShop. Thesefiles must be accompanied by all art files forlogos, images and fonts used to create the ad.
Materials for Ads created by Working Horse Magazine
Only digital photos and graphics are acceptedand must be 300 dpi with printed dimensionsno smaller than the size they are intended to bereproduced. Font choices may vary at the dis-cretion of Working Horse Magazine, unlessprovided.
Contact Our Sales Team
★ Jim Rathell: [email protected]
★ JaneKlingson: [email protected]
★ Roxanne Pirie: [email protected]
www.workinghorsemagazine.com
WORKING HORSEM A G A Z I N E