advanced powerstrip presentation by neep at aceee

7/30/2019 Advanced PowerStrip Presentation by NEEP at ACEEE

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Advanced Power Strips:

Energy Efficiency through Plug LoadsPRESENTED BY

Linda Malik & Ryan Rasmussenon behalf of work derived through NEEPs APS Working Groups

ACEEEs Energy Efficiency as a Resource ConferenceDenver, CO September 27, 2011


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NORTHEAST ENERGY EFFICIENCY PARTNERSHIPSAccelerating Energy Efficiency

1

MISSIONAccelerate the efficient use of energy in the Northeast

and Mid-Atlantic Regions

APPROACHOvercome barriers to efficiency through

Collaboration, Education & Advocacy

VISIONTransform the way we think aboutand use energy in the world around us


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ADVANCED POWER STRIPS (APS)/PLUG LOAD

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AGENDA1. NEEPS ADVANCED POWER STRIP (APS) PROJECT2. APS/PLUG LOAD SUMMIT JUNE 20103. WORKING GROUP MEMBERS and GOALS/DELIVERABLES4. RESULTS TO DATE

DATA TESTING MARKETING

5. NEXT STEPS WHAT MORE IS NEEDED?

6. QUESTIONS?


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NEEPs ADVANCED POWER STRIP PROJECTNEEPs June 2010 APS/Plug Load Summit

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3


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MEMBERS/GOALS

4

Working Group ParticipantsProgram Managers

Manufacturers

Testing Labs

Evaluators

Retailers

Marketing Specialists

DeliverablesQuality Assurance Requirements

Testing Protocols

Data Collection

Savings Assumptions

Effective Marketing PromotionsConsumer Education


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Title

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Source: The ampere strikes back: How consumer electronics are taking over the world UK Energy Saving Trust July 2007

5

5


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DATA

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1. Define Power Wastage by devices2.

Define Hours of use by consumers

3. Define what products are actually inthe home

4. Calculate deemed savings potential

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DATA FINDING POWER WASTAGE

AND HOURS OF USE

Reviewed 20 + studies collected by the working group Defined the most common matched data sets Selected three studies: Denmark, Ecos, Minnesota Compared and averaged data sets Vetted findings applied to energy savings formula

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DATA DEVICES IN THE HOME

Robust data set from ExperianSM Simmons 2009-2010: 26,000 homes Identified the Experian study to be the fullest data Analyzed the data and determined the products in the average home

Rely on vetted findings as input to energy savings formula

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DATA BRINGING

IT ALL TOGETHER

Group vetting-preliminary numbersAverage TV setup savings based on >0.5 occurrence threshold: 86 kWh

Master: TV / Controlled: DVD/VCR and Game Console (Play Station)

Average IT setup savings based on >0.5 occurrence threshold: 33.6 kWhMaster: PC / Controlled: Monitor and Printer

Way more potential some reports show savings up to 500 kWh annual

Power

Products

Analyze

Formulate

Hours

9


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MinimumTechnology

Requirement

MinimumPerformance

SpecificaCon

FuncConality

Assessment

Tier2Eligibility

AssessmentIT/AVAPS

Tier2APS

FieldTrial

TESTING PROCESS


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OVERVIEW OF APS TESTING METHODOLOGY

1. Challenge Numerous APS technologies with varying functionality and savings Industry undergoing rapid, ongoing development

2. Target Testing methodology focusing on consumer needs Ensure long term applicability

3. Process Utilize NEEP group members international APS testing experience Adjust to create U.S. APS assessment standard

4. Testing Methodology Outcome

Robust and repeatable testing methodology Value and incentivize APS technology development Focus on the needs of consumers Promote long term APS usage


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1. Determine baseline acceptable APS technology2. MTR was assessed against the following key criteria:

MINIMUM TECHNOLOGY REQUIREMENT (MTR)

APSonsumerAcceptance

1.EaseofSetup

2.EaseofUse

3.AutomaConofSavings

4.

Easeof

Adjustability


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MINIMUM PERFORMANCE SPECIFICATION (MPS)

1. Tests conducted by an accredited testing laboratory2. Ensuring APS device meets minimum U.S. safety standards3. Assess APS components to deliver a minimum 10 year lifecycle4. Assess the energy consumption of the APS device ( 1 Watt)


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OBSERVATIONAL FUNCTIONALITY ASSESSMENT (OFA)

1. Importance of Assessment:

Similar APS technologies can yield vast differences in performance

2. Observational assessment against the following key consumercriteria: Ease of Setup Ease of Use (both of the APS and connected equipment) Automation of Savings Ease of APS Adjustability

3. Outcome: Assists in evaluating the relative performance of APS devices Incentivize APS manufacturer investment in smarter technologies Reduces and/or eliminates consumer habitual change requirement Accelerates consumer acceptance of APS


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TIER 2 APS DEVICE ELIGIBILITY

1. Target

Assessment process for APS technologies beyond the MTR2. Objective Incentivize investment in smarter technologies Greater levels of energy savings and consumer adoption Increased levels of energy savings and device adoption/retention

3. AV/IT APS Tier 2 Eligibility Requirement

1. Challenge Remove barriers in field testing APS technologies Remove the variability and cost in pre/post field trial analysis

2.

Outcome Robust, repeatable and cost effective field trial process Value energy saving performance of each APS APS manufacturers incentivized to lower the cost per kWh saved,

which benefits consumers

TIER 2 APS DEVICE FIELD TRIAL

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MARKETING GOALS

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1. Define(in simplest terms) whatis an Advanced Power Strip

What is does and how it works2. Explain what the end user needs to know about wasted energy Differentiate modes: off/standby/sleep/vampire Deemed savings number provides wasted power consumption

3. Utility & Energy Efficiency Program Involvement: Incentivize/endorse APS products meeting WGs qualified specs

Recognized by ENERGY STAR Educate consumerssimple solutions save significant energy4. Promotion:

Educational materials Marketing campaigns Training


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MARKETING GOALS (cont.)

RESEARCH NEEDS

Focus Groups to understand endusers perception Consumer usability studies

ensuring correct set-up/usage of APS

Field studies (NYSERDA customerinteraction, case studies)

DISTRIBUTION:

IDENTIFYCHANNELS Resellers-All channels Electrical Contractors and

Installers

Utilities and EEPs Energy Auditors Community Organizations Green Energy Organizations

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MARKETING QUESTIONNAIRE (~600 respondents)

18

231

176

100

136

162

0 50 100 150 200 250

Web

Friends/Family

Store

Paper/Mag

TV/Radio

Wheredoyougotofindinfoaboutenergyefficientproducts?

37

84

112

320

2

0 50 100 150 200 250 300 350

$1to$2

$3to$4

$5to$6

$7ormore

$0

Howmuchwastedenergydoyouthinkyoupayforeachmonth?


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1

4%

2

1%3

2%

4

4% 5

6%

6

9%

7

13%

8

61%

How important is it for you to save money onyour utility bills?

(1 least important, 8 most important)How important is it that electronic

equipment is easy to install/adjust?(1 least important, 8 most important)

MARKETING QUESTIONNAIRE (~600 respondents)

1

4%

21%

3

1% 4

3%

5

4%6

5%

7

6%

8

76%


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MARKETING: WHATS NEXT

1. Funding! Have data and products, but need market drivers to produce:

Marketing, education, outreach templates for PAs Retail/Reseller marketing materials:

Informational brochure for consumers w/FAQs Training for resellers

POP materials (DVDs, slogans, takeaways, display units)

2. Labeling Efforts ENERGY STAR is recognized and valued Quality Assurance and Certification protocols

3. Position Paper for: Regulators Policymakers Federal Authorities

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PLUG LOADS COMPRISE ONE OF THE LARGEST ANDFASTEST GROWING END-USES OF THE RESIDENTIAL

AND COMMERCIAL SECTORS

21Graph created by Ecos w/ data from Energy Information Administrations 2008 Annual Energy Outlook


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THANK YOU

ADVANCED POWER STRIPS:ENERGY EFFICIENCY THROUGH PLUG LOADS

Linda Malik, Residential Program Manager, NEEP

[email protected]

NORTHEAST ENERGY EFFICIENCY PARTNERSHIPS

September 27, 2011

91 Hartwell Avenue Lexington, MA 02421P: 781.860.9177

www.neep.org

advanced powerstrip presentation by neep at aceee

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