Bring More Fans To the Palace

Intro.From 2004 to 2008

- Average attendance = more than 22,000 per home games

• 2012-2013 Season

- Average attendance = About 13,000 per home games

- 29th out of 30 teams

Intro.Bringing fans to the game generates significant

amount of profits from:

- Ticket Sales

- Parking Fees

- Food

- Beverages

- Fan Apparel Sales

Big IdeaCreate different special events for each home

games

- Whole entertainment package

- Memorable, fun times. Not just a basketball game

• More Connections between fans and players

Target Audience

• Sports fans

• Male

• Southeast Michigan area

Tools & TacticsFacebook and Twitter

Post advertisements for each event on Facebook and Twitter

Post pictures from each event following the games

Post videos and pictures of players

KPIGoal is to bring around 18,000 fans per home

games

Compare attendances records before and after campaign

Surveys on customer’s satisfaction ratings after the games, biggest reason for them to come to the game, and how they heard about the event to figure out how the campaign is working effectively

BudgetingPer Month One Time

Pay per click $14,000

Setting up the SM strategy

$1,500

Ongoing reports and advisement

$3,000

Facebook initial setup $750

Monthly content management

$1,500

Twitter initial setup $1,000

Ongoing account management and training

$1,500

8 Videos per month $5,600

Total $25,600 $3,250

SummaryBringing fans to Pistons home games will help

the organization to bring in a significant amount of revenue.

I believe that by creating unique events for each home game and creating more connections between players and fans will bring the fans to the game.

By investing money on this new marketing, Pistons can attract on average about 5 thousand more fans per home games.