ADV 400 Foursquare Presentation

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Post on 13-Jan-2015

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  • 1.

2. History

  • Launched on March 11, 2009
    • Dennis Crowley and Naveen Selvadurai
  • Headquartered in New York City
    • About 20 employees
  • In June 2010, received $20M in funding
    • Series B
  • Surpassed 3 million users this month

3. Primary Users

  • According to Forrester Research
    • Tech-savvy males who access applications from smartphones
      • 80% of location-based network users are male
      • 70% between the ages of 19 and 35 years old

4. Foursquare

  • Check in at different locations to earn badges
    • General badges
    • City-specific badges
    • Special event badges
  • User with the mostcheck-ins is Mayor

5. Problems

  • Violation of privacy
  • pleaserobme.com
      • The danger of publicly telling people where you are

6. Corporations and Foursquare 7. Foursquare for Universities 8. Non-profit Institutions and Foursquare 9. Future of Foursquare 10. Questions?