ADV 400 Foursquare Presentation

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Post on 13-Jan-2015

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<ul><li> 1. </li></ul> <p> 2. History </p> <ul><li>Launched on March 11, 2009 </li></ul> <ul><li><ul><li>Dennis Crowley and Naveen Selvadurai</li></ul></li></ul> <ul><li>Headquartered in New York City </li></ul> <ul><li><ul><li>About 20 employees </li></ul></li></ul> <ul><li>In June 2010, received $20M in funding </li></ul> <ul><li><ul><li>Series B </li></ul></li></ul> <ul><li>Surpassed 3 million users this month </li></ul> <p> 3. Primary Users </p> <ul><li>According to Forrester Research </li></ul> <ul><li><ul><li> Tech-savvy males who access applications from smartphones</li></ul></li></ul> <ul><li><ul><li><ul><li>80% of location-based network users are male </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>70% between the ages of 19 and 35 years old </li></ul></li></ul></li></ul> <p> 4. Foursquare </p> <ul><li>Check in at different locations to earn badges </li></ul> <ul><li><ul><li>General badges </li></ul></li></ul> <ul><li><ul><li>City-specific badges </li></ul></li></ul> <ul><li><ul><li>Special event badges </li></ul></li></ul> <ul><li>User with the mostcheck-ins is Mayor </li></ul> <p> 5. Problems </p> <ul><li>Violation of privacy </li></ul> <ul><li>pleaserobme.com </li></ul> <ul><li><ul><li><ul><li> The danger of publicly telling people where you are</li></ul></li></ul></li></ul> <p> 6. Corporations and Foursquare 7. Foursquare for Universities 8. Non-profit Institutions and Foursquare 9. Future of Foursquare 10. Questions? </p>