ad:tech expo theater: why social is worth more
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Social marketing Context Optional presents at ad:tech's Expo Theater on the benefits of going social.TRANSCRIPT
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[email protected] • www.contextoptional.com • 415.738.7997 • 625 Market Street, 14th Floor., San Francisco, CA 94105
ad:tech San Francisco
Where’s the Value? Why Social is Worth MoreApril 2010
04/09/2023
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“Social media marketing has gone from experimental to must-have, and that increases the importance of
adopting an integrated social strategy.” — eMarketer, March 2010
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Things to Think About on Facebook
1. Determine Your Goals 2. Focus on the Stream, Not Tabs3. Be Conversational, and Moderate the Conversation4. Reward Your Fans5. Don’t Market in a Silo
How to Engage and Build Brand Loyalty
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Know What Your Objectives Are
• Facebook marketing should address a specific marketing goal: Are you trying to raise brand awareness? Provide deep user engagement? Drive web traffic? Garner contest entries? Improve brand favorability?
What Are You Trying to Accomplish, Anyway?
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Be Mindful of the Stream
• We’re shifting to a Web of discovery—friends helping friends discover• The Facebook news stream is one of the first things a user sees when
logging in• How do you get into that stream and help new fans discover?
Why Tabs are Less Impactful
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Be Conversational
• Once you step into the social space, people will already be talking about your brand.
• Take note of the tools available for moderating the conversation.• Figure out what your conversation is: simple engagement, social
CRM?
Why You Can’t Afford Not to
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Reward Your Fans
• Use your Page as a way to create deep engagement with your fans—and let them have fun with it.
• Consider providing ‘extras’ for fans
Make Them Want to Come Back
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Don’t Market in a Silo
• Facebook is taking serious steps towards making a more open Web—consider what this means for your marketing strategy.
Connect with Fans Through Multiple Touchpoints
“One of the biggest changes that Facebook is making involves applications and third-party
websites.” –TechCrunch, March 2010
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Questions?
Kevin Barenblat, co-founder and CEO
[email protected]| +1.415.738.7997