5thfinger www.flickr.com/photos/35798967@N08/3307330817

MORE THAN MESSAGING.

5thfinger

1. What We Do

2. Mobility Planning

3. Innovation @ 5th

4. Example: Mobile Elements

Ad networks

& Targeting

Creative &

Post Click

Case "Study

http://www.flickr.com/photos/11266609@N00/2872069583/

Presenter: Steen Andersson Co-Founder & Vice President

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Slow Networks 3G

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Under Powered Handsets

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But finally…

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Better Networks

&

Better Handsets

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Tapping into context.

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So, as an advertiser, what are the critical things you need to know about mobile?

http://www.flickr.com/photos/15360147@N03

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Know your mobile Ad Networks…

Direct Response (Long Tail of Publishers)

Branding (Premier)

High Traffic"Volume

Lower Traffic Volume Chart: North American Ad Network Inventory Mix (Source 5th Finger)

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so once you've chosen your networks, how does one go about targeting?

http://www.flickr.com/photos/23142766@N08/2845797907

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what about the latest banner formats?

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OUTONDVD&BLURAYRIGHTNOW!

Click to Purchase (Amazon)

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Click to Purchase (iPhone)

5thfinger © 5th Finger 2009

Interactive & Video Banners

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how do we drive ROI post click?

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SMS Coupons/Vouchers

Click to Call Branded Content Downloads

SMS Alerts

WAP Coupons

Sales Promotion Sweepstakes

Download Mobile Wallpapers

Videos (Trailers, etc)

E-commerce

Beyond the Banner (Driving ROI)

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“Hello, welcome to Verizon…”

Call to 188-332-4307

Duration 4s

Click to Call

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COFFEEHOUSELOCATOR

Enteryourzip‐code:

SUBMIT

COFFEEHOUSELOCATOR

Store Locator

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Checkoutournewsummerstyles.VisityourlocalSGHandgivethemthecode“SGH008”toreceive10%yournextpurchaseof$100ormore.

Get the latest styles! Enter your phone number here to receive coupons and more:

GO

CLICKHERE

Retail Coupons/Vouchers

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Yourname

Registerforatestdrive:

YourMobile#

SUBMITThankyouforyourinterest.Wewillbeintouchsoon.

Lead Capture

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TY4signingup4Victoria’sSecrettextmessages.Reply“Y”togetupto4msg/month.

URnowontheVSmobilelist!Lookforexclusiveoffers,eventcoverage&newproductinfo.

Subscribe for Victoria’s Secret Mobile Alerts Enter your phone number here:

GO

CRM & Loyalty

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Win a new iPhone 3G phone!*

Click Here to Enter Or text WIN to 95294

*Winner drawn on

12/31/2008.

Enter your Name and Mobile # to enter:

Your Name

Mobile # SUBMIT

THX. You’ve been entered in the draw. Winner drawn on 12/31. Std msg rates apply.

Sweepstakes

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Why mobile works for Land Rover…

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PC Home 119,876,000 Mobile:

38,083,000

Source: Nielsen Mobile TotalWeb Report Q1 2008

Mobile Web provides

an average of 14% lift in audience over the Home PC Audience

Extending Reach…

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Larger % of page

real estate vs PC

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High Click Through Rate (CTR): 1.5% aver

On average, for the InsightExpress® studies ran for last 12 months, mobile provided 5X lift (in brand metrics) over that of Internet ad campaigns

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LAND ROVER

Moving from PC to Mobile...

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$1.6M digital media budget goes to mobile…

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San Francisco Office +1 415 294 2040

Sydney Office +61 2 8307 7888

New York Office +1 646 578 8202

MORE THAN MESSAGING.