popsugar digital experience ad:tech london presentation

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Post on 12-Feb-2017

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  • C R E AT I N G E V O C AT I V E D I G I TA L E X P E R I E N C E S V I A V I S U A L C O N T E N T

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    3 IN 4 WOMENFeel that messages that you SEE are more memorable

    than messages you READ or HEAR

  • DIGITAL CONTENT IS THE NEW ME TIMEWomen enjoy me time from content that entertains, informs and inspires

    57%shopping

    46%food and cooking

    43%fashion

    42%entertainment

    news

    39%beauty

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    PAUSE. ENGAGE. CONNECT.

    87%of Women Prefer

    High-Quality Visual Content

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    68%of women are likely to

    Purchase Products

    35%of women are likely to Share Content

    Via Social Media

    42%of women are likely to

    Seek Out Additional

    Information

    From Brands That Use High-Quality Visual Content

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    SOCIAL PLATFORMS GOOGLE SEARCH REDDIT IMGUR POPSUGAR

    SNAP (B2B) NATIVE ADVERTISING

    INSIGHTS (B2B) CONSUMER INSIGHTS

    SELECT CONTRIBUTOR NETWORK

    CMS

    DESKTOP MOBILE TABLET ANALYTICS

    TRENDING DATA !

    Proprietary algorithm ranking trending stories from across the internet

    EDITORIAL

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    Power Her Happy

    75%of women believe technology can make

    them happier

    Be a Problem-Solver

    93%of women say

    learning makes them happy

    Positive Association

    1/2of women

    want brands to inspire them

  • T H A N K Y O U