ad:tech app exchange: mcdonald's monopoly case study
DESCRIPTION
Social Marketing company Context Optional presents the McDonald's Monopoly case study as part of ad:tech's Branded App Exchange.TRANSCRIPT
© C
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[email protected] • www.contextoptional.com • 415.738.7997 • 625 Market Street, 14th Floor., San Francisco, CA 94105
ad:tech San Francisco
McDonald’s Gets Social with Monopoly on FacebookApril 2010
04/10/2023
© Context Optional, Proprietary & Confidential2
Branded Gaming Inside Facebook
Objectives:
Bring one of the most recognizable promotions of all time onto a new platform (Facebook)
Ensure security and scalability with millions of dollars at stake
Encourage sharing
© Context Optional, Proprietary & Confidential3
Don’t Forget the Stream
Solution:
Encourage Status Updates
Get into the News Stream
Reward Sharing
© Context Optional, Proprietary & Confidential4
Results
More Than 300k users
Nearly 2.5 million pageviews
400k application visits
6k fans allowed the app to updatetheir status
© Context Optional, Proprietary & Confidential5
Questions?
Kevin Barenblat, co-founder and CEO
[email protected]| +1.415.738.7997