adspace workshop series — mani iyer
DESCRIPTION
TRANSCRIPT
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PANELIST:Mani Iyer, CEO and Founder, Kwanzoo Inc.
Dynamic Widget Ads for Online Customer Acquisition
www.kwanzoo.com
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Kwanzoo Overview
Kwanzoo provides dynamic widget ads that…
• Use questions to engage and qualify users to increase conversions
• Are certified by Google to run on the Google Content Network (GCN)
• Are contextually relevant to a publisher’s content or audience
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Kwanzoo Dynamic Widget Ads Are For…
• Online & Affiliate Marketing for Merchants
• Lead Generation
• Performance Advertising over Ad Networks
• Brand Advertising with High Engagement
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Affiliate Marketing
Engage Qualify Convert
• Testing with leading affiliate network
• Targeted promotion to pre-qualified users
• Expected conversion lift: 10%+
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Lead Generation
• Runs on Google Content Network (GCN)
• Qualified user delivered to landing page
• Goal: Lower cost per lead versus Text/PPC
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Performance AdvertisingOver Ad Networks
• Testing Kwanzoo widget ads with ad network partners on a CPA / CPL / rev share model
• We bring the creative, ad platform & widget ad templates
• Goal: Increase partner inventory monetization, increase product sales and qualified leads
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Brand Engagement
• 5X higher CTRs versus display
• 0.8% to 1.3% Engagement
• 70% completion (10 questions)
• Users love it, think it’s content!
• Goal: Higher brand awareness
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• Entertainment
• Education
• Personal Finance
• Health & Fitness
• Food / Beverage
• Fashion / Lifestyle
• Gift Guides
• Electronics / Other
“Ready-to-use” Widget Ad Templates
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Easy Self-ServiceConfiguration of Widget Ads
