amr raushni iyer

8/7/2019 AMR Raushni Iyer

1/47

ADVERTISING & MARKETING

RESEARCH

By

Raushni IyerRoll No : 60512


2/47

TOPIC OF RESEARCH

What do people think of the reigning brands

in the market!

They say there is power in words andadvertising is all about words and perception.

Using the word association technique I aim

to bring forth what the average consumer

feels about the brands we see advertized each

day.


3/47

WASHING POWDER


4/47

SURF

Excel

22%

Expensive

26%Daag Acche hai22%

Quality

12%

Best

18%

Surf

Excel

Expensive

Daag Acche hai

Quality

Best


5/47

ARIEL

Strong

12%

Fragrant

8%

Expensive36%

O214%

Salman Khan

30%

Ariel

Strong

Fragrant

Expensive

O2

Salman Khan


6/47

TIDE

Cheap

14%

Offers

18%

Affordable

28%

Safedi

24%

Best

16%

TIDE

Cheap

Offers

Affordable

Safedi

Best


7/47

RIN

Bad28%

Rs. 514%Washing

Bar

16%

Safedi

24%

Blue

18%

RIN

Bad

Rs. 5

Washing Bar

Safedi

Blue


8/47

HENKO

German22%

Blue

10%

Expensive

30%

Fragrant

12%

No response

26%

HENKO

German

Blue

Expensive

Fragrant

No response


9/47

CELL PHONES


10/47

NOKIA

Best28%

Strong18%Battery

22%

Camera

24%

Cell phones

8%

Nokia

Best

Strong

Battery

Camera

Cell phones


11/47

SAMSUNG

Low Quality

24%

Corby

36%

Affordable

24%

Cheap

16%

SAMSUNG

Low Quality

Corby

Affordable

Cheap


12/47

BLACKBERRY

Addictive20%

Expensive36%BBM

10%

Confusing

12%

Over-rated

22%

BLACKBERRY

Addictive

Expensive

BBM

Confusing

Over-rated


13/47

LG

Electronics

38%

Quality

28%

Flat Screen

18%

Fridge

16%

LG

Electronics

Quality

Flat Screen

Fridge


14/47

MICROMAX

Affordable

38%

Cheap

24%

Cool

16%

Dual Sim22%

MICROMAX

Affordable

Cheap

Cool

Dual Sim


15/47

AUTOMOBILES


16/47

HONDA

Reliable

34%

Quality

36%

City

18%

Average

12%

HONDA

Reliable

Quality

City

Average


17/47

TATA

Noisy

16%

Expensive

22%

Safari

12%

Strong26%

Ugly Interior

24%

TATA

Noisy

Expensive

Safari

Strong

Ugly Interior


18/47

HYUNDAI

Weak

8%

No Service

Station

36%Expensive Parts26%

Not Spacious

12%

Cheap/Low

Quality

18%

HYUNDAI

Weak

No Service Station

Expensive Parts

Not Spacious

Cheap/Low Quality


19/47

MARUTI SUZUKI

Value for Money

12%

Service Station

34%

Affordable

8%

Resale Value

32%

Dependable

14%

MARUTI SUZUKI

Value for Money

Service Station

Affordable

Resale Value

Dependable


20/47

CHEVROLET

Luxurious

34%

Amazing

22%

Bad Mileage

26%

No Service

Station

18%

CHEVROLET

Luxurious

Amazing

Bad Mileage

No Service Station


21/47

COMPUTERS


22/47

DELL

Computer

36%

Laptop

24%

reliable

18%

service22%

DELL

Computer

Laptop

reliable

service


23/47

HEWLETT PACKARD

invent28%

printer14%ink

18%

quality

24%

affordable16%

HP

invent

printer

ink

quality

affordable


24/47

ZENITH

Indian

14%

Cheap

24%

Affordable

34%

Mouse

16%

Pen Drive

12%

Sales

Indian

Cheap

Affordable

Mouse

Pen Drive


25/47

SONY

Expensive

24%

Stylish26%Viao

14%

Colors

20%

Light

16%

Sales

Expensive

Stylish

Viao

Colors

Light


26/47

LG

Lifes Good18%

elegant

6%

flat screen

24%

user friendly

32%

quality

20%

LG

Lifes Good

elegant

flat screen

user friendly

quality


27/47

TWOWHEELERS


28/47

BAJAJ

Hamara Bajaj

28%

Chetak

24%Noisy

14%

Pulsar

18%

popular

16%

BAJAJ

Hamara Bajaj

Chetak

Noisy

Pulsar

popular


29/47

HERO HONDA

Mileage22%

Splendor

28%

Resale Value

22%

Dhak Dhak Go

28%

HERO HONDA

Mileage

Splendor

Resale Value

Dhak Dhak Go


30/47

HONDA

Kinetic22%

Activa

24%Mileage

26%

Expensive

28%

Sales

Kinetic

Activa

Mileage

Expensive


31/47

BRANDED CLOTHES


32/47

PANTALOONS

expensive

34%

variety

26%

centre one

24%

repetative16%

PANTALOONS

expensive

variety

centre one

repetative


33/47

BIBA

indian

16%kurtis

8%

affordable

22%bad quality26%

stylish28%

BIBA

indian

kurtis

affordable

bad quality

stylish


34/47

LEVIS

jeans

32%

expensive

10%

branded

22%

status

symbol

12%

best fit24%

Sales

jeans

expensive

branded

status symbol

best fit


35/47

DIESEL

shoes

34%

expensive

24%

fashionable

18%

classy

14%

smooth

10%

diesel

shoes

expensive

fashionable

classy

smooth


36/47

BENZER

suits

22%

sherwani

18%

expensive

18%

classy

26%

variety

16%

benzer

suits

sherwani

expensive

classy

variety


37/47

BRANDED SHOES


38/47

ADIDAS

light

10%

strong

16%

fashionable

10%

rough

20%

status symbol

22%

afforbable22%

ADIDAS

light

strong

fashionable

rough

status symbol

afforbable


39/47

NIKE

heavy

10%

variety

16%

long lasting

20%expensive

22%

sporty

14%

just do it

18%

NIKE

heavy

variety

long lasting

expensive

sporty

just do it


40/47

BATA

school shoes

38%

cheap

8%

long

lasting

14%

leather

36%

sturdy

4%

BATA

school shoes

cheap

long lasting

leather

sturdy


41/47

METRO

choice

32%

variety

18%

value for money

24%

affordable

20%

movie

6%

METRO

choice

variety

value for money

affordable

movie


42/47

CELL PHONE PROVIDER


43/47

VODAFONE

RED

6%

PUG

34%

NETWORK

21%

BEST PLANS

30%

HUTCH

9%

VODAFONE

RED

PUG

NETWORK

BEST PLANS

GREAT COSTOMERSERVICE

HUTCH


44/47

AIRTEL

PREPAID

30%

BAD

NETWORK16%

CALLER TUNES22%

BEST

12%

CHEAP

8%BHARTI

12%

AIRTEL

PREPAID

BAD NETWORK

CALLER TUNES

BEST

CHEAP

BHARTI


45/47

RELIANCE

CDMA

20%

GOOD

NETWORK

10%

AMBANI

20%

Rs50024%

WRONGBILLING

22%

ROAMING

4%

RELIANCE

CDMA

GOOD NETWORK

AMBANI

Rs500

WRONG BILLING

ROAMING


46/47

IDEA

SIRJI

18%ABHISHEK

BACHAN

8%

ROAMING

18%

BEST NETWORK

32%

ADITYA BIRLA

4%

RELIAB

LE

20%

IDEA

SIRJI

ABHISHEK BACHAN

ROAMING

BEST NETWORK

ADITYA BIRLA

RELIABLE


47/47

VIRGIN

MONEY FOR

INCOMING

28%

NEW

10%BADSERVICE

12%

PREPAID26%

YOUTH

8%

NO

RESPONSE16%

VIRGIN

MONEY FOR INCOMING

NEW

BAD SERVICE

PREPAID

YOUTH

NO RESPONSE

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