ad:tech app exchange: opentable iphone app case study
DESCRIPTION
Social marketing company Context Optional presents the OpenTable iPhone app case study at ad:tech's App ExchangeTRANSCRIPT
© C
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[email protected] • www.contextoptional.com • 415.738.7997 • 625 Market Street, 14th Floor., San Francisco, CA 94105
ad:tech San Francisco
How to Seat Diners Using a Mobile App: The OpenTable Case StudyApril 2010
04/10/2023
© Context Optional, Proprietary & Confidential2
From Web to Mobile
Objectives:
Bring robust online reservation system to the iPhone
Incorporate location sensitivity
Seamlessly transition Web serviceto mobile device
© Context Optional, Proprietary & Confidential3
Leveraging the Platform
Solution:
Use OpenTable’s APIs
Use GPS Integration
Real-time Usability
© Context Optional, Proprietary & Confidential4
Results
Top 50 most downloaded application on the iTunes store. Seated over 2 Million Diners as of February 2010
© Context Optional, Proprietary & Confidential5
Questions?
Kevin Barenblat, co-founder and CEO
[email protected]| +1.415.738.7997