mati- marketing & ad:tech israel_2.1.14_overview
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TEL AVIV MATI
Conference Marketing
& Ad Tech Israel
Devoted to Digital Advertisin
g
February 11, 2014
in Tel Aviv
Main Topics: Open-Source Marketing, Real-Time Advertising, The New Social, Connected CRM, The Future of Shopping, Mobile Done Right, Cloud-based Marketing…
Format: 10 minute, TED style lectures…NO PANELS
Presenters: C-levels from top Brands, Publishers & Agencies
Israel’s only event for DIGITAL ADVERTISING
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63 Israeli companies listed on Nasdaq, with combined $34 billion market cap. NYSE hosts 16 Israeli companies, with $51 billion market
cap
Israeli Ad:Tech has DISRUPTED the Ad Industry
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1500 registered tech start-ups in
advertising & marketing
World #2 start-up ecosystem
(Startup Genome, Nov, 2012)
220 Israeli R&D Centers of multi-
national corporations
Recent Notable exits in the sector :
More than $2 billion in Digital Media exits in 2013
Adap.TV $405 million, by AOL
Wix $800 million market cap Nov, 2013 IPO
NDS $5.2 billion by Cisco
MediaMind $517 million by DG
PrimeSense $330 million, by Apple
Waze$1.15 billion, acquired by Google
Amobee $321 million by SingTel
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Levi Shapiro has created another MATI Conference
During a 20 year career in media and tech in the US, EU and APAC, Levi Shapirolaunched new business units (IBM), new products (Toyota) and new companies (Two Minute Television, Snack Mobile, etc)
Mr. Shapiro founded two mobile start-ups and grew a research company from zero to sale.
Besides serving as a Managing Partner in the JIMMI Fund, he is an Adjunct Professor at IDC Herzliya, Mentor in Residence at The Hive (a Tel Aviv accelerator) and writes a bi-weekly column about digital media and technology for the Jerusalem Post He is a graduate of Tulane (BA), Cornell (Asian Studies) and MIT (MBA)
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Levi Shapiro produced 3 Israeli conferences in 2013 :
Attendee Profile from last MATI, Feb 2013
Highly Technical 74% have engineering degree
Start-ups & Tech Talent 82% from start-ups
High Engagement 92% accessed online conference materials after conference
Presenting companies from 2013 Summit
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Join Israel’s only conference focussed purely on Digital Advertising: Feb 11, 2014
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Conferences : TED style Keynotes means 10 min lectures by top execs
Half Day of targeted b2b meetings with elite tech start-ups
Half Day visit to R&D Centers of Microsoft and Google
Optional Haifa tour: Technion, IBM, Nielsen, etc
MATI : 3 Days of Learning
Mario Herger, Head of Gamification,SAP (2013 presenter)
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Business Contest
15 startups in Semi-Finals; 6 in Finals
5 min presentations
Winners chosen by international VIPs
Winner and 1st Runner Up each receive over $20,000 of services: legal, accounting, PR, IP, UX, tech, recruiting, social media marketing, b2b, fundraising, etc
World-Class Venue
Smolarz Auditorium: Tel Aviv University
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Delegations: MEC (WPP), Korea, Japan
Dreambank (Korea): Delegation of new media executives arranged by Dreambank, consortium of Korea’s 20 largest bankso Mobile/social/ advertising startups o Government officialso Journalists
IBM Japan: Head of Media & Entertainment team to bring a delegation of top Japanese clientso Prominent advertising industry figureso Senior media executives
MEC (WPP): Entire Executive Committee from $1 billion media agency at WPP Group visits Israel and brings ~5 clientso CEO, CFO, CMO, Head of EMEA, Head of NA, etco 5 of MEC’s largest clients to join (ie Marriott, GE, AT&T,
Orange, Chevron, Visa, etc)11
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Experienced Organizing
TeamIsrael:- Levi Shapiro, Partner, JIMMI Fund: [email protected]
- Dr. Gali Einav, Professor, IDC Herzliya
US Tel: +1 212 929 6379
Israel Tel: +972 52 342 41 49
France:
Valerie Zarka, Managing partner
FR Tél : + 33 6 63 09 20 21
Israel Tél : + 972 54 556 16 54
Book now for Tuesday, February
11 2014 !
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