#you want different results, try something new.

@ouali

Where is ouali?

OUAL I

Ouali Benmeziane

founder of webcongress.comouali.com | @ouali | fb.com/oualicom

May give this speech with some weird accent Will send you (if you ask) this presentation & more documentation

> Buscamos editores, en espanol

> Organiza webcongress en tu ciudad

> Technology para ninos

> Top startups, agencies, entrepreneurs, websites & apps

re_born

http://prvk.la/

http://h-q.co/

over

Quizz

Tech makes your life so

easy!

kujaribu kitu kipya

webcongress.com/glasswho want one?

Sun?

o Today: Facebook by Whatsapp for $19 Billion Dollareso May 2014: Google I/O Conference in San Franciscoo 2014: more Tesla electric cars, SpaceX private tripo MarsOne select the 1st crew to go to planet Mars.o 16 December 2014, Ouali’s birthday

Importante 2014 dates to remember

The world is [really] changingWhat the F* are you doing?

send a pre-order into the coffee shop and have your coffee waiting for you when you get there.

> Contextualization can be “on your way to the grocery store”, the weather, the time you wake up, the state of your body, your routine…

Contextual Commerce

banking?

Your brain is the new smart-device

Wearable Computing Devices, Will Exceed 485 Million Annual Shipments by 2018

UP (jawbone)

Cuida los detalles

So what do I have to do?

when things are not working…

Details matters.

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Vamos a comer, abuela.Vamos a comer abuela.

Trustness.

Conozca tus usuarios

play and learn

Customer purchase process.

tu usuario | es muy infiel

Hacer marketing digital = Attract Convert Engage

A + C + E

SEO SOCIAL DESIGN

Segmenta.

En internetEs mas facil ser visible que anonimo.

Target.

nuevogooglekeywordplanner

Trafico: convertir fans en visitas

• Connecta con Mailchimp y consigue nuevos suscritos a tu newsletter desde Facebook!

One page for each story.

One custom landing page for every

traffic source.

#tools: true social media + unbounce

Cerveza? Limit the choice. Taget better

Convert. Call to actions.

Forms

• #tools: wufoo

Size Matters

Mouse over effects

Unconventional is cool

Give directions.

Deja ver tu numero

#tool: google call to metrics

UI design, rocks.

Upselling, crosselling

Easy checkout process

Optimization. Indexibility

In Internet, you don’t test, you don’t pass.

Mobility

Accesibility

Real time

Custom

Engage

| Onsite optimization

Open Graph<meta property="og:image" content="http://ia.media-imdb.com/rock.jpg"/>

Seguimiento !

Haz webs para todos y tontos.

Google BOTLoves Data

pure high quality data

Feedback:Recording: Testing:User exp:

Ouali’s Top #CRO Tools:

technology is seamless and fades into the background. it brings people together instead of keeping them apart@digitaltrends

“calm computing”

- Llamar a las telefonicas sigue siendo una pesadilla- encontrar un trabajo, es un reto diario- trabajar y cuidar sus hijos a la vez- nos sabemos lo que comemos- los transportes se pueden optimizar un 70%- un viaje en avion de 30min, me quita 3horas de mi dia- tengo 4 tarjetas de credito diferentes- hay miles de clientes ahi fuera, y no se encontrarlos…

Find 1 simple daily problem and solve it with technology or science

o fullscreen beam (for youtube)o facebook sharing (public or private)o Evernoteo twitter for glasso facebook commentso time weathero Glasstagramo IFTTT

Glass Apps i love

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Haz hecho todo esto?Puedes tirar tu web a la basura.

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Question?

first say “Hola Ouali”, then ask

#thanks#TSN try something new.

@ouali@webcongress