a retargeting guide for really smart marketers by manny rivas
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A TACTICAL
RETARGETING
GUIDE FOR
REALLY SMART
MARKETERS
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Manny Rivas
AimClear
@MannyRivas
#SMX #13D
October 1, 2013
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A Tactical Retargeting Guide For ReallySmart Marketers
Manny Rivas – Online Advertising Director@mannyrivas
@mannyrivas
2013, Year Of 1000 DSPs
@mannyrivas
Retargeting Is Relatively Simple
First Party Vs. Third Party Data
@mannyrivas
@mannyrivas
@mannyrivas
@mannyrivas
Great Marketing Amplified = Great Retargeting
Top-Of-Funnel-First
Squeeze More Out Of Conversion Winners.
@mannyrivas
Product Retargeting Follows Product Touchesw/ Product Ads
[Your Creative Here!]
[Call To Action]X
@mannyrivas
Process Retargeting
X
@mannyrivas
Psychographic Retargeting, Follow Key Segments
@mannyrivas
X
www.aimclear.com
Referral Retargeting
(First) Party Retargeting - Conversion KWs & Engagement
X
Organic Paid = Any Search PPC
Third Party Search (Re)targeting
@mannyrivas
Google Analytics = Badass First Party Data
@mannyrivas
www.aimclear.com
Third Party Audience (Re)Targeting Data
www.aimclear.com
www.aimclear.com
www.aimclear.com
www.aimclear.com
The TradeDesk, DIY Third Party Data + DSP
@mannyrivas
www.aimclear.com
Public Relations Retargeting
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@mannyrivas
Similars, 360° & Futuristic Mashups
@mannyrivas
Little Changed About Marketing,Retargeting = Amplification Of What Works
@mannyrivas
Do This: Take Inventory Of Existing Conversion,
Amplify
@mannyrivas
www.aimclear.com
Source Testing & Top-Of-Funnel Traffic
Is (Still) Everything
@mannyrivas
Place Premium On Being A Marketer
@mannyrivas
Retargeting Platforms Are Not Ad Agencies
@mannyrivas
Thanks!
@mannyrivas Facebook.com/aimClear
@mannyrivas
http://www.slideshare.net/SearchMarketingExpo
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