RETARGETING ADS

RETARGETING ADS

Intro: Google Advertising ( SEM)

Intro: How SEM work? Setup the Adwords Account ( Google Advertising Network)

Choose the target audience, Network, Location, etc.

Create Ad Campaigns, Ad copies, and choose keywords fordisplaying each AD. Ads can be Text or Image.

Adwords works on CPC Model ( Cost Per Click). You will becharged for every click you receive for your AD.

Intro: Types of Ads

Retargeting Ads:

Examples: Retargeting Ads ( Simple )

Website Visited:

Interest Based Retargeting Interested Products Creating Dynamic Ads for individual users based on the

viewed Products.

Saving the cookies of visited products

Create Dynamic Ads from browser cookies

Examples: Retargeting Ads ( Products )

Website Visited:

Retargeting Ads ( Products )

Why should we use Retargeting?

• Creating Various audience list• Adding cap for Impressions• Scheduling Time for Ads• Days to begin Retargeting• Days of Expiry

Advanced Options

• Online Retail Stores• Travel / Booking websites• Portals• Software websites• Emerging Brands

Who can make use?

INFANT RAAJ