the retargeting series: foundational 3-audience retargeting
TRANSCRIPT
3 lists
List 1: BOFU
Who is on it? How do I know?
What is the perfect ad/offer/landing-page?
BuyingStage
Create your chart
StageofFunnel Rules
Ad,LandingPage&Offer
Goal
BOFU
Viewed/cart
Sitemorethan4>mes
Coupon/Free
ShippingPurchase