6 tips for nonprofit inbound marketing success

7
@TopRightPar tner 6 TIPS for Non-Profit Inbound Success

Upload: dave-sutton

Post on 10-Feb-2017

1.580 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: 6 Tips for Nonprofit Inbound Marketing Success

@TopRightPartner

6 TIPSfor Non-Profit Inbound Success

Page 2: 6 Tips for Nonprofit Inbound Marketing Success

Align your brand messaging with your brand story, and keep it consistent

@TopRightPartner

1

6 Tips for Non-Profit Inbound Success

Page 3: 6 Tips for Nonprofit Inbound Marketing Success

Define your audience segments and constituent personas

@TopRightPartner

2

6 Tips for Non-Profit Inbound Success

Page 4: 6 Tips for Nonprofit Inbound Marketing Success

Map your constituent personas to the “Customer BuyWay”

@TopRightPartner

3

6 Tips for Non-Profit Inbound Success

Page 5: 6 Tips for Nonprofit Inbound Marketing Success

Define the right messaging for each constituent persona at each touchpoint in their journey

@TopRightPartner

4

6 Tips for Non-Profit Inbound Success

Page 6: 6 Tips for Nonprofit Inbound Marketing Success

Be adaptive

@TopRightPartner

5

6 Tips for Non-Profit Inbound Success

Page 7: 6 Tips for Nonprofit Inbound Marketing Success

Be patient

@TopRightPartner

6

6 Tips for Non-Profit Inbound Success