10 tips for inbound marketing
DESCRIPTION
A brief insight into the elements of Inbound marketing and what tactics to adopt for successful engagement.TRANSCRIPT
10 tips for inbound marketing
1 Create material people want
• How to guides • Planning tools • Educational videos • White papers
2 Make sure you can be found
• Optimised website • Effective SEO • Integrate social media • SERP
3 Be generous, give advice
• Industry issues • Sharing culture • Thought leadership • Generate debates
4 Present clear direction
• Landing pages • Call to action • Easy share • Defined map
5 Listen and respond
• Answer questions • Demonstrate insight • Proactive to issues • Problem solve
6 Educate and advise, don’t sell
• Future trends • Relevant statistics • Industry landscape • Recommendations
7 Power is gained by sharing
• Share expertise • Share knowledge • Share issues • Share vision
8 Participate and discuss online
• Opinion • Debate • Challenge • Collaborate
9 Utilise social media as your reach
• Interact • Follow • Comment • Share
10 Focus on your keywords
• Objectives • Traffic flows • SERP • Growth
