6 secrets to amazon success - shoppingfeed: multi-channel ...€¦ · 6 6 secrets to amazon success...
TRANSCRIPT
Amazon SuccessThe method and means to becoming an Amazon power-seller using quality data
6 Secrets To
3 // www.shopping-feed.com
‘‘ // Table of contents
Table of contents
1 // Quality Data is Key
2 // Accelerate Your Workflow
3 // Segmented Success
4 // ASIN Matching
5 // FBA Fluency
6 // Repricing
4 56 Secrets To Amazon Success // www.shopping-feed.com
1 // Quality Data is key
You are as successful as your products are visible
The Amazon marketplace is a powerhouse of revenue for sellers who use it’s features and available data to their advantage.
With over 100k Amazon orders moving through Shopping Feed daily, we have amassed quite a bit of insight into what makes a high-quality listing & presence, and built tools to achieve these goals.
Use SEO Marketplace to automate category specific product tags, use rules to build out custom keyword and bulletpoint sets based on any condition, use custom fields to store calculated data.
‘‘
‘‘Chris, Decorisland LLC
Chapter 1 Quality Data is key
I was finally able to whip mydata into shape using rules…
In terms of Amazon, the heavy hitting data algo-rithmically consist of Title, Bulletpoints, Keywords, and Product Tags. Content that can capture the right buyer is crucial, and a system that al-lows you to automate quality data is crucial.
Fluid Data innovations from Shopping Feed were
built to ensure your continued influence: seamlessly create, manipulate, and automate product listing data to grow your sales. Use Shopping Feed to build sets of opti-mized data and assign them automatically to whole cate-gories of products, ensuring easy scalability and less time managing product data.
What defines “Quality Data” ?
6 76 Secrets To Amazon Success // www.shopping-feed.com
2 // Accelerate Your Workflow
SEO Marketplace helps you define tag sets for each category you sell within. New products added to your store will be assigned tags automatically, and can be configured manually as per your SEO startegy
A product attribute is a piece of information that is configurable for any given product, depending on which category you are listing that product within. You can also think of them as a product feature. Each category and browsenode specifies for a whopping total of 7 Million
attributes, from Activewear style to Zylophone Keycount. Our automated default tags make sure your products are listed efficiently on Amazon the first time. With A.I. powe-red fluid tags, 85% of all products are listed correctly the first time, as compared to the industry average of 25%.
What is a product attribute?
John, Circuit breaker wholesale
‘‘
‘‘ Without product tags, I was being filtered out of every relevant search.
Go beyond the necessary data with SEO Mar-ketplace, where Shopping Feed presets 90% of our 7M+ product attributes, always comparing your attributes to other industry sellers.
Find gaps in industry attributes and take advantage of them on Amazon in ways that the competition cannot. Build single attribute sets for millions of listings, both current and all future, in just a few clicks.
Automate, don’t operate Build systems, not listings
Chapter 2
Accelerate Your Workflow
8 96 Secrets To Amazon Success // www.shopping-feed.com
3 // Segmented Success
Heshy, Memoi.com‘‘
‘‘
Being able to manipulate each channel as a separate entity is a game changer.
Segmented channels allow for complex data manipula-tion on Amazon, with no added efforts to maintain the original product data. Determine the specific sets of products based on any variable, and customize how each set of products behaves in Amazon
Your system should build feeds from a common data set, be completely customizable for each channel, while each channel being able to stand alone. Legacy systems don’t allow for data manipulation, therefore have no need to segment each channel’s operations. A separate set of product data that can be ma-nipulated for each channel,
while maintaining a single set of source products, re-quires a segmented strategy to achieve the specific needs of the seller. Shopping Feed is a segmented strategy within a single platform. This takes the power to manipulate data from the e- commerce manager’s hands, and puts it into the marketers realm.
Why do I need segmented channels?
Marketplaces like Amazon, Ebay and Jet.com each require specific sets of data in order to be successful.
A strategy for Amazon titles, keywords, and bulletpoints that will allow you to boost sales and increase revenue will be completely different than other channels. That is the nature of the beast, and Shopping Feed has tamed it with segmented channel management.
A single, powerful feed for every channel
Chapter 3
Segmented Success
10 116 Secrets To Amazon Success // www.shopping-feed.com
4 // ASIN Matching
Match from
UPC, EAN, GTIN & ASIN Match your barcodes to existing ASIN’s with one click.
When a product is sub-mitted to Amazon via feed, a check will be performed on the products barcode, either UPC or EAN. Amazon will determine if the product has a pre- existing ASIN within their system. If an ASIN does exist for it, Amazon will require the remaining product infor-mation to match the record found in the ASIN.
Shopping Feed determines the ASIN values that are different, and allows you to match your product to the existing ASIN. This feature is crucial for many sellers: if you have your own ASINS and migrating to a new system, or maybe you have manu-facturer barcodes and want their listings to have existing ratings and reviews.
How does ASIN matching work?
If you are a retailer that sells the same products as other retailers, you can easily attach your listings to existing ASIN’s already created in Amazon.
Manually searching for existing ASIN’s and matching data can be a tedious and time-consu-ming task. Let Shopping Feed automate that process for you, with ASIN Matching
An industry first, Only on Shopping Feed
Chapter 4
ASIN Matching
12 136 Secrets To Amazon Success // www.shopping-feed.com
5 // FBA Fluency
Amazon FBM order fulfillment import automatically, leaving FBA orders for Amazon fulfillment. Inventory levels stay in sync, regardless of the channel the sale occurs.
Bulk listing FBA products is fully supported using Shop-ping Feeds XML data feeds via API. This allows FBA & FBM products to exist in the same data feed, from the same source. This means you can build your FBA functionality around existing product rela-tionships, utilizing Shopping
Feed tools to sort out which is which. Order importing and processing occurs in the same way, with FBA orders being blocked from Importing into your CMS. Let FBA run itself, while your FBM pro-ducts behave as they should, importing into your store for manual fulfillment.
What about Core FBA functionality?
How our users sell on Amazon
Being prime eligible as a seller is extremely important in this evolving landscape. The num-ber of Amazon Prime membership is continuing to grow at a rapid rate.
Be part of the wave, and don’t let your software slow you down. Meeting the requisites for FBA is no small feat: fulfillment windows, customer service quality thresholds, and defect rates matter the most. Keeping consistent product inventory levels and timely order processing is something you should expect, and not fight for.
Full FBA fluent channel, Out the box
Chapter 5
FBA Fluency
FBA 68%
FBM 32%
14 156 Secrets To Amazon Success // www.shopping-feed.com
6 // Repricing
The repricing module has let me win the buybox for 12% of my products. That’s an extra 500 orders monthly.
‘‘
‘‘Stanley, Designtown LLC
Rely on Repricing to match your channel prices to themost competitive prices found on Amazon for your ASIN’s.
Quality is not the only thing it takes to dominate the buybox. Price matters 2 to 1 over quality, consistently building a need for a mecha-nism that can save the buyer pennies to the dollar. Are you willing to sacrifice minimal
margin over orders? Use Shop-ping Feed’s integrated repri-cing engine to consistently beat out the competition. Use the repricer to inform prices across all your sales channels, and dominate the market from all angles.
Winning the buybox
Marketplaces like Amazon are becoming more and more competitive every day. One key strategy to maintain your competitiveness is to reprice your products against your competitors without diminishing your margins.
It can be very time consuming and not cost effective to manage this manually by scanning the marketplaces like Amazon for your ASIN prices and then adjusting them accordingly. Many tools for repricing are standalone, and re-quire expensive fees in addition. And they rarely interface directly with an omni- channel platform.
Keep up, Price down
Chapter 6
Repricing
