Baby Diapers amp Wipes Market Baby Diapers amp Wipes Market In IndiaIn India

MMallyahINDA - USA

Representative - India

Disposable Nonwovens ndash Retails sales Fabric consumption and Value Disposable Nonwovens ndash Retails sales Fabric consumption and Value

Disposable Nonwovens ndash Growth rate predictionsDisposable Nonwovens ndash Growth rate predictions

Market potential of baby diapers and market shareMarket potential of baby diapers and market share

Growth driving and impeding factors for baby diapersGrowth driving and impeding factors for baby diapers

Disposable wipes market and market share in IndiaDisposable wipes market and market share in India

Growth driving and impeding factors for wipesGrowth driving and impeding factors for wipes

Disposable wipes ndash Global trendsDisposable wipes ndash Global trends

Presentation Structure

Disposable Nonwovens - Retail Sales M $ Absorbent hygiene

Disposable Nonwovens - Retail Sales M $ Absorbent hygiene

Year

Product 2002 2007 2012 CAGR

02-07

CAGR

07-12

Baby Diapers 14 38 79 214 156

Training Pants 0 Small 10 NA Moderate

Feminine Care 56 154 386 222 208

Tampons lt1 lt1 1 Low 2-5

Adult Incontinence 9 20 60 High 20-25

Total 80 213 536 216 203

Source India Nonwovens Outlook INDA Ian Butler India

Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene

Year

Product 2002 2007 2012 CAGR

02-07

CAGR

07-12

Baby Diapers 57 150 310 214 156

Training Pants 0 Small 15 NA Moderate

Feminine Care 950 2650 6680 228 203

Tampons lt5 6 14

Adult Incontinence 5 23 70 High 20-25

Total 1017 2829 7089 223 201

Source India Nonwovens Outlook INDA Ian Butler India

Consumption of Nonwoven Fabrics In India (M $)

Consumption of Nonwoven Fabrics In India (M $)

2007 2012 Growth Rate

Disposable 299 649 179

Durables 1841 3250 120

Total 2140 3900 127

Disposable Nonwovens Fabrics ndash Value M$Disposable Nonwovens Fabrics ndash Value M$

Year

Product 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156

Training Pants 0 03 NA

Feminine Care 89 224 202

Adult Incontinence 17 53 249

SubTot Absorbent Hygiene 161 393 201

Wipes 10 18 128

Medical 48 97 151

Other 81 141 118

Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2Disposable Nonwovens Fabricndash Volume Mmsup2

Year

Product 2007 (Mmsup2)

Share

2012

(Mmsup2)

Share

Baby Diapers 82 33 169 30

Training Pants 0 0 5 1

Feminine Care 71 29 177 32

Adult Incontinence 26 12 79 14

SubTot Absorb hygiene 179 725 430 765

Wipes 6 24 11 20

Medical 43 174 85 152

Other 20 80 35 62

Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In IndiaMarket Potential For Baby Diaper In India

2007 2012

Total Population ( Billion) 111 119

Births ( Million) 244 260

Total Infant Population ( Million) 571 609

Potential Market Size For Diapers ( M) 28213 30080

Estimated Diaper Consumption (M) 150 310

Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255

Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Baby Diaper Market Share In India -07

Major Participants Sales M S Share

Brand

Name

Made in

India

Import

Kimberly Clark 207 50-55 Huggies X

Proctor amp Gamble 92 20-25 Pampers X

Others 81 20-25 X

Actifit Nappies X

Godrej Snuggy X

Hygiene Wear Intl Koochees X

Infantino Infantino X

Nobel Teddyy X

V-cintA Intl Lollas X

Wipro Baby Soft X

Total 380 100Source ndash INDA Estimates

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Disposable Nonwovens ndash Retails sales Fabric consumption and Value Disposable Nonwovens ndash Retails sales Fabric consumption and Value

Disposable Nonwovens ndash Growth rate predictionsDisposable Nonwovens ndash Growth rate predictions

Market potential of baby diapers and market shareMarket potential of baby diapers and market share

Growth driving and impeding factors for baby diapersGrowth driving and impeding factors for baby diapers

Disposable wipes market and market share in IndiaDisposable wipes market and market share in India

Growth driving and impeding factors for wipesGrowth driving and impeding factors for wipes

Disposable wipes ndash Global trendsDisposable wipes ndash Global trends

Presentation Structure

Disposable Nonwovens - Retail Sales M $ Absorbent hygiene

Disposable Nonwovens - Retail Sales M $ Absorbent hygiene

Year

Product 2002 2007 2012 CAGR

02-07

CAGR

07-12

Baby Diapers 14 38 79 214 156

Training Pants 0 Small 10 NA Moderate

Feminine Care 56 154 386 222 208

Tampons lt1 lt1 1 Low 2-5

Adult Incontinence 9 20 60 High 20-25

Total 80 213 536 216 203

Source India Nonwovens Outlook INDA Ian Butler India

Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene

Year

Product 2002 2007 2012 CAGR

02-07

CAGR

07-12

Baby Diapers 57 150 310 214 156

Training Pants 0 Small 15 NA Moderate

Feminine Care 950 2650 6680 228 203

Tampons lt5 6 14

Adult Incontinence 5 23 70 High 20-25

Total 1017 2829 7089 223 201

Source India Nonwovens Outlook INDA Ian Butler India

Consumption of Nonwoven Fabrics In India (M $)

Consumption of Nonwoven Fabrics In India (M $)

2007 2012 Growth Rate

Disposable 299 649 179

Durables 1841 3250 120

Total 2140 3900 127

Disposable Nonwovens Fabrics ndash Value M$Disposable Nonwovens Fabrics ndash Value M$

Year

Product 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156

Training Pants 0 03 NA

Feminine Care 89 224 202

Adult Incontinence 17 53 249

SubTot Absorbent Hygiene 161 393 201

Wipes 10 18 128

Medical 48 97 151

Other 81 141 118

Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2Disposable Nonwovens Fabricndash Volume Mmsup2

Year

Product 2007 (Mmsup2)

Share

2012

(Mmsup2)

Share

Baby Diapers 82 33 169 30

Training Pants 0 0 5 1

Feminine Care 71 29 177 32

Adult Incontinence 26 12 79 14

SubTot Absorb hygiene 179 725 430 765

Wipes 6 24 11 20

Medical 43 174 85 152

Other 20 80 35 62

Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In IndiaMarket Potential For Baby Diaper In India

2007 2012

Total Population ( Billion) 111 119

Births ( Million) 244 260

Total Infant Population ( Million) 571 609

Potential Market Size For Diapers ( M) 28213 30080

Estimated Diaper Consumption (M) 150 310

Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255

Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Baby Diaper Market Share In India -07

Major Participants Sales M S Share

Brand

Name

Made in

India

Import

Kimberly Clark 207 50-55 Huggies X

Proctor amp Gamble 92 20-25 Pampers X

Others 81 20-25 X

Actifit Nappies X

Godrej Snuggy X

Hygiene Wear Intl Koochees X

Infantino Infantino X

Nobel Teddyy X

V-cintA Intl Lollas X

Wipro Baby Soft X

Total 380 100Source ndash INDA Estimates

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Disposable Nonwovens - Retail Sales M $ Absorbent hygiene

Disposable Nonwovens - Retail Sales M $ Absorbent hygiene

Year

Product 2002 2007 2012 CAGR

02-07

CAGR

07-12

Baby Diapers 14 38 79 214 156

Training Pants 0 Small 10 NA Moderate

Feminine Care 56 154 386 222 208

Tampons lt1 lt1 1 Low 2-5

Adult Incontinence 9 20 60 High 20-25

Total 80 213 536 216 203

Source India Nonwovens Outlook INDA Ian Butler India

Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene

Year

Product 2002 2007 2012 CAGR

02-07

CAGR

07-12

Baby Diapers 57 150 310 214 156

Training Pants 0 Small 15 NA Moderate

Feminine Care 950 2650 6680 228 203

Tampons lt5 6 14

Adult Incontinence 5 23 70 High 20-25

Total 1017 2829 7089 223 201

Source India Nonwovens Outlook INDA Ian Butler India

Consumption of Nonwoven Fabrics In India (M $)

Consumption of Nonwoven Fabrics In India (M $)

2007 2012 Growth Rate

Disposable 299 649 179

Durables 1841 3250 120

Total 2140 3900 127

Disposable Nonwovens Fabrics ndash Value M$Disposable Nonwovens Fabrics ndash Value M$

Year

Product 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156

Training Pants 0 03 NA

Feminine Care 89 224 202

Adult Incontinence 17 53 249

SubTot Absorbent Hygiene 161 393 201

Wipes 10 18 128

Medical 48 97 151

Other 81 141 118

Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2Disposable Nonwovens Fabricndash Volume Mmsup2

Year

Product 2007 (Mmsup2)

Share

2012

(Mmsup2)

Share

Baby Diapers 82 33 169 30

Training Pants 0 0 5 1

Feminine Care 71 29 177 32

Adult Incontinence 26 12 79 14

SubTot Absorb hygiene 179 725 430 765

Wipes 6 24 11 20

Medical 43 174 85 152

Other 20 80 35 62

Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In IndiaMarket Potential For Baby Diaper In India

2007 2012

Total Population ( Billion) 111 119

Births ( Million) 244 260

Total Infant Population ( Million) 571 609

Potential Market Size For Diapers ( M) 28213 30080

Estimated Diaper Consumption (M) 150 310

Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255

Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Baby Diaper Market Share In India -07

Major Participants Sales M S Share

Brand

Name

Made in

India

Import

Kimberly Clark 207 50-55 Huggies X

Proctor amp Gamble 92 20-25 Pampers X

Others 81 20-25 X

Actifit Nappies X

Godrej Snuggy X

Hygiene Wear Intl Koochees X

Infantino Infantino X

Nobel Teddyy X

V-cintA Intl Lollas X

Wipro Baby Soft X

Total 380 100Source ndash INDA Estimates

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene

Year

Product 2002 2007 2012 CAGR

02-07

CAGR

07-12

Baby Diapers 57 150 310 214 156

Training Pants 0 Small 15 NA Moderate

Feminine Care 950 2650 6680 228 203

Tampons lt5 6 14

Adult Incontinence 5 23 70 High 20-25

Total 1017 2829 7089 223 201

Source India Nonwovens Outlook INDA Ian Butler India

Consumption of Nonwoven Fabrics In India (M $)

Consumption of Nonwoven Fabrics In India (M $)

2007 2012 Growth Rate

Disposable 299 649 179

Durables 1841 3250 120

Total 2140 3900 127

Disposable Nonwovens Fabrics ndash Value M$Disposable Nonwovens Fabrics ndash Value M$

Year

Product 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156

Training Pants 0 03 NA

Feminine Care 89 224 202

Adult Incontinence 17 53 249

SubTot Absorbent Hygiene 161 393 201

Wipes 10 18 128

Medical 48 97 151

Other 81 141 118

Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2Disposable Nonwovens Fabricndash Volume Mmsup2

Year

Product 2007 (Mmsup2)

Share

2012

(Mmsup2)

Share

Baby Diapers 82 33 169 30

Training Pants 0 0 5 1

Feminine Care 71 29 177 32

Adult Incontinence 26 12 79 14

SubTot Absorb hygiene 179 725 430 765

Wipes 6 24 11 20

Medical 43 174 85 152

Other 20 80 35 62

Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In IndiaMarket Potential For Baby Diaper In India

2007 2012

Total Population ( Billion) 111 119

Births ( Million) 244 260

Total Infant Population ( Million) 571 609

Potential Market Size For Diapers ( M) 28213 30080

Estimated Diaper Consumption (M) 150 310

Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255

Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Baby Diaper Market Share In India -07

Major Participants Sales M S Share

Brand

Name

Made in

India

Import

Kimberly Clark 207 50-55 Huggies X

Proctor amp Gamble 92 20-25 Pampers X

Others 81 20-25 X

Actifit Nappies X

Godrej Snuggy X

Hygiene Wear Intl Koochees X

Infantino Infantino X

Nobel Teddyy X

V-cintA Intl Lollas X

Wipro Baby Soft X

Total 380 100Source ndash INDA Estimates

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Consumption of Nonwoven Fabrics In India (M $)

Consumption of Nonwoven Fabrics In India (M $)

2007 2012 Growth Rate

Disposable 299 649 179

Durables 1841 3250 120

Total 2140 3900 127

Disposable Nonwovens Fabrics ndash Value M$Disposable Nonwovens Fabrics ndash Value M$

Year

Product 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156

Training Pants 0 03 NA

Feminine Care 89 224 202

Adult Incontinence 17 53 249

SubTot Absorbent Hygiene 161 393 201

Wipes 10 18 128

Medical 48 97 151

Other 81 141 118

Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2Disposable Nonwovens Fabricndash Volume Mmsup2

Year

Product 2007 (Mmsup2)

Share

2012

(Mmsup2)

Share

Baby Diapers 82 33 169 30

Training Pants 0 0 5 1

Feminine Care 71 29 177 32

Adult Incontinence 26 12 79 14

SubTot Absorb hygiene 179 725 430 765

Wipes 6 24 11 20

Medical 43 174 85 152

Other 20 80 35 62

Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In IndiaMarket Potential For Baby Diaper In India

2007 2012

Total Population ( Billion) 111 119

Births ( Million) 244 260

Total Infant Population ( Million) 571 609

Potential Market Size For Diapers ( M) 28213 30080

Estimated Diaper Consumption (M) 150 310

Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255

Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Baby Diaper Market Share In India -07

Major Participants Sales M S Share

Brand

Name

Made in

India

Import

Kimberly Clark 207 50-55 Huggies X

Proctor amp Gamble 92 20-25 Pampers X

Others 81 20-25 X

Actifit Nappies X

Godrej Snuggy X

Hygiene Wear Intl Koochees X

Infantino Infantino X

Nobel Teddyy X

V-cintA Intl Lollas X

Wipro Baby Soft X

Total 380 100Source ndash INDA Estimates

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Disposable Nonwovens Fabrics ndash Value M$Disposable Nonwovens Fabrics ndash Value M$

Year

Product 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156

Training Pants 0 03 NA

Feminine Care 89 224 202

Adult Incontinence 17 53 249

SubTot Absorbent Hygiene 161 393 201

Wipes 10 18 128

Medical 48 97 151

Other 81 141 118

Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2Disposable Nonwovens Fabricndash Volume Mmsup2

Year

Product 2007 (Mmsup2)

Share

2012

(Mmsup2)

Share

Baby Diapers 82 33 169 30

Training Pants 0 0 5 1

Feminine Care 71 29 177 32

Adult Incontinence 26 12 79 14

SubTot Absorb hygiene 179 725 430 765

Wipes 6 24 11 20

Medical 43 174 85 152

Other 20 80 35 62

Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In IndiaMarket Potential For Baby Diaper In India

2007 2012

Total Population ( Billion) 111 119

Births ( Million) 244 260

Total Infant Population ( Million) 571 609

Potential Market Size For Diapers ( M) 28213 30080

Estimated Diaper Consumption (M) 150 310

Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255

Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Baby Diaper Market Share In India -07

Major Participants Sales M S Share

Brand

Name

Made in

India

Import

Kimberly Clark 207 50-55 Huggies X

Proctor amp Gamble 92 20-25 Pampers X

Others 81 20-25 X

Actifit Nappies X

Godrej Snuggy X

Hygiene Wear Intl Koochees X

Infantino Infantino X

Nobel Teddyy X

V-cintA Intl Lollas X

Wipro Baby Soft X

Total 380 100Source ndash INDA Estimates

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Disposable Nonwovens Fabricndash Volume Mmsup2Disposable Nonwovens Fabricndash Volume Mmsup2

Year

Product 2007 (Mmsup2)

Share

2012

(Mmsup2)

Share

Baby Diapers 82 33 169 30

Training Pants 0 0 5 1

Feminine Care 71 29 177 32

Adult Incontinence 26 12 79 14

SubTot Absorb hygiene 179 725 430 765

Wipes 6 24 11 20

Medical 43 174 85 152

Other 20 80 35 62

Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In IndiaMarket Potential For Baby Diaper In India

2007 2012

Total Population ( Billion) 111 119

Births ( Million) 244 260

Total Infant Population ( Million) 571 609

Potential Market Size For Diapers ( M) 28213 30080

Estimated Diaper Consumption (M) 150 310

Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255

Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Baby Diaper Market Share In India -07

Major Participants Sales M S Share

Brand

Name

Made in

India

Import

Kimberly Clark 207 50-55 Huggies X

Proctor amp Gamble 92 20-25 Pampers X

Others 81 20-25 X

Actifit Nappies X

Godrej Snuggy X

Hygiene Wear Intl Koochees X

Infantino Infantino X

Nobel Teddyy X

V-cintA Intl Lollas X

Wipro Baby Soft X

Total 380 100Source ndash INDA Estimates

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Volume of Nonwoven Fabrics in India (Tons)Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In IndiaMarket Potential For Baby Diaper In India

2007 2012

Total Population ( Billion) 111 119

Births ( Million) 244 260

Total Infant Population ( Million) 571 609

Potential Market Size For Diapers ( M) 28213 30080

Estimated Diaper Consumption (M) 150 310

Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255

Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Baby Diaper Market Share In India -07

Major Participants Sales M S Share

Brand

Name

Made in

India

Import

Kimberly Clark 207 50-55 Huggies X

Proctor amp Gamble 92 20-25 Pampers X

Others 81 20-25 X

Actifit Nappies X

Godrej Snuggy X

Hygiene Wear Intl Koochees X

Infantino Infantino X

Nobel Teddyy X

V-cintA Intl Lollas X

Wipro Baby Soft X

Total 380 100Source ndash INDA Estimates

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Market Potential For Baby Diaper In IndiaMarket Potential For Baby Diaper In India

2007 2012

Total Population ( Billion) 111 119

Births ( Million) 244 260

Total Infant Population ( Million) 571 609

Potential Market Size For Diapers ( M) 28213 30080

Estimated Diaper Consumption (M) 150 310

Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255

Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Baby Diaper Market Share In India -07

Major Participants Sales M S Share

Brand

Name

Made in

India

Import

Kimberly Clark 207 50-55 Huggies X

Proctor amp Gamble 92 20-25 Pampers X

Others 81 20-25 X

Actifit Nappies X

Godrej Snuggy X

Hygiene Wear Intl Koochees X

Infantino Infantino X

Nobel Teddyy X

V-cintA Intl Lollas X

Wipro Baby Soft X

Total 380 100Source ndash INDA Estimates

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Baby Diaper Market Share In India -07Baby Diaper Market Share In India -07

Major Participants Sales M S Share

Brand

Name

Made in

India

Import

Kimberly Clark 207 50-55 Huggies X

Proctor amp Gamble 92 20-25 Pampers X

Others 81 20-25 X

Actifit Nappies X

Godrej Snuggy X

Hygiene Wear Intl Koochees X

Infantino Infantino X

Nobel Teddyy X

V-cintA Intl Lollas X

Wipro Baby Soft X

Total 380 100Source ndash INDA Estimates

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Growth Drivers for Baby DiapersGrowth Drivers for Baby Diapers

GDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

Disposables

Durables

Developed Industry

Higher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Production Capacity of Nonwoven Fabric IndiaProduction Capacity of Nonwoven Fabric India

(MT)

Type of

NonwovenEstimated

Capacity 2002-3

Capacity installedunder

installation 2006-7

Spunlace Nil 27500

Spunbond 9000 39000

Needle punch 10000 20000

Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

2007 Nonwoven Consumption By Diaper Component2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370

Back Sheet 21 370

Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Growth Impeding Factors for Baby DiapersGrowth Impeding Factors for Baby Diapers

Launderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Factors impeding wipes market growth in IndiaFactors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of

money to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a

manufacturing base and marketing drive

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Growth factors driving wipes market in IndiaGrowth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Major Participants in disposable wipes market in India

Major Participants in disposable wipes market in India

Major Participants Brand

Name

Made in India

Import

Kimberly Clark Huggies X

Proctor amp Gamble Pampers X

Anakku Anakku X

Godrej Snuggy X

Grasim Kara X

Nobel Hygiene Teddyy X

Premier Aryco Teddy Soft X

Patterson Intl Soft Love X

Tainwala Personal care Fresh ones X

Pristine Care Clarus XSource ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Product

ndash 1048766Flushable Training wipes

Thank YouThank YouThank YouThank You

Thank YouThank YouThank YouThank You