india wedding market report |india online matchmaking market
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DESCRIPTIONIndia Wedding Market Outlook to 2020 - Focus on Online Matchmaking and Wedding Planning Segment" provides a comprehensive analysis of various aspects such as market size of India Wedding Market. The report mainly covers two main segments such as matchmaking and wedding planning. The report also covers various segmentations by market structure, by geography, by budget of India families, by wedding venues, by popular themes.
India Wedding Market Report 2020 : Ken Research
The evolution of internet services and technological
advancements has revolutionized the approach with which
the matchmaking is taken in India now days. Unlike the offline
sources of matchmaking, online matchmaking websites have
been enhanced significantly over the last decade and a half.
With the changing times, arranging the entire wedding has
become a cumbersome process. Different trends can be seen
in Indian Weddings specifically like rising love marriages, and
rising trends of hiring a professional wedding planner.
The Indian wedding market has grown steadily in the past five
years. According to the market scenario, the trends have
witnessed a gradual change and the population has become
more extravagant and lavish in terms of expenditure done on
marriages. India has possessed a large population in the age
bracket of 18-35 years which stood approximately as ~ million
i the ear FY. The irease i uer of oug orkig individuals has directly impacted the number of weddings
within the country.
Durig the tie period FY-FY, the uer of weddings in India registered negative CAGR of ~%. The growth
in number of weddings represented an increase from ~ million
i FY to ~ illio i FY. Oe of the fators hih have supported the rise of number of weddings was the
increase in per capita income of individuals due to rising
skilled populatio.FY witnessed a fall in the number of weddings which accounted for ~ million weddings in the fiscal.
Owing to the fact Indian population has shown a mentality of
getting married after achieving a threshold point in their
In most part of the country, the winter months, especially
October to December, have been the most popular months
for the weddings and approximately ~ weddings was held in
these months. Whereas, July, August and September are the
least popular months and the number of weddings ranged no
feer tha ~ illio eddigs i FY. FY itessed ~% of the weddings being arranged by family members
leading and the rest ~% of the weddings showcased the
performance of wedding planners. I FY, approiatel ~% of the weddings were held in hotels and banquets and
accounted to a total of ~ million weddings, whereas ~% of the
total number of weddings was held in open gardens.
About ~% of the weddings were arranged out of the city within
the country or were organized at international level leading to
around ~ million weddings. There are endless themes that
were majorly in trend for instance, floral weddings, beach
weddings, royal weddings, valentine weddings, seaside
themes vintage weddings, color weddings, climate theme ,
bollywood weddings, retro weddings, roman weddings,
Mexican weddings, Hawaiian weddings and others in
FY. Kithe ad Hoe appliaes ith GMV share of ~% reported during 2014.
I FY, the oerall athakig arket posted the huge revenue of INR ~ million. Approximately, INR ~ million was
contributed by online matrimony websites and remaining INR
~ million was contributed by offline sources in the same fiscal.
The matchmaking market in India has grown at a CAGR of
approximately 20% during the period of 2010-2015.In
FY, the olie athakig esites aptured a dominant position of ~% in matchmaking segment in contrast
to offline sources which captured ~% of the share in
Online matchmaking has emerged as new and a popular medium
of seeking life partners by providing them access to numerous
profiles and hence, assist them to approach potential
bride/bridegroom according to their preferees. Idias rapid economic development and urban growth has brought in the
fundamental change in the mindset of the consumers. The
matchmaking industry is highly competitive and since last five
ears FY-FY opetitio is upreedetedl risig. During this phase the total user base of online matchmaking
portals escalated at the CAGR of ~%.
I FY, olie athakig portals posted the urgeoig registrations of ~ million registering a constant growth of
aroud ~% fro FY here i FY reorded a good number of total registrations of ~ million. Owing to
improvement in existing products and services and innovation
of e produts i FY paid susriptios agified at ~ million. Since the total registrations by online matchmaking
series aouted to ~illio i FY the ajor proportion of the registrations accounting ~% came from state
Tamil Nadu followed by Maharashtra that poised~% online
registratios i FY.
Considering Karnataka and other small cities low concentration
of ~% has been recorded. I FY, the total paid subscriptions on matrimony websites accounted for
approximately ~ million out of which ~% of the user base
opted for monthly membership plans whereas minimal ~% of
the paid users chose annual membership plans. I FY, significant proportion of profiles approximately ~% was
posted by prospective grooms and remaining ~% profiles were
registered prospetie rides durig FY.
Durig FY approiatel ~% of the profiles ere posted professionals and salaried class as they have stable income
and majority of the eligible brides prefer financial security in
future. Where as,~% of the profiles were registered by the
business class segment of the society. The competitive
landscape of online matchmaking portals to expand the
customer base on the basis of total registrations in India has
agified durig FY- FY. The arket is ajorl dominated by three major players which include Bharat
Matrimony, Shaadi.com and Jeevansati.com.
Bharat matrimony has emerged as the largest player in the
online matchmaking services. The company held nearly ~%
share i total registratios i FY ith aiu of ~ million registrations.Shaadi.com contributed a significant 37%
share to the total registrations of India Online Matchmaking
Services. Jeevansathi.com held a comparatively smaller share
and was the third position holder in the online matchmaking
segment accounting ~% of the market share towards total
registratios i FY.
A new business space technology driven online matchmaking
service has been fast evolving and has considerably grown in
recent years.The major players in online matchmaking
segments have been able to beat the market significantly and
have contributed significantly to the booming business of
matchmaking segment. Bharat matrimony captured the first
position with approximately ~% market share and posted the
reeues aoutig to INR ~ illio i FY. The second place was detained by Shaadi.com which held approximately
~% or contributed INR ~ million towards the revenue in
asolute ters i FY.
Ankur Gupta, Head Marketing & Communications