india wedding market report |india online matchmaking market

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India Wedding Market Report 2020 : Ken Research

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India Wedding Market Outlook to 2020 - Focus on Online Matchmaking and Wedding Planning Segment" provides a comprehensive analysis of various aspects such as market size of India Wedding Market. The report mainly covers two main segments such as matchmaking and wedding planning. The report also covers various segmentations by market structure, by geography, by budget of India families, by wedding venues, by popular themes.

TRANSCRIPT

Page 2: India Wedding Market Report |India Online Matchmaking Market

The evolution of internet services and technological

advancements has revolutionized the approach with which

the matchmaking is taken in India now days. Unlike the offline

sources of matchmaking, online matchmaking websites have

been enhanced significantly over the last decade and a half.

With the changing times, arranging the entire wedding has

become a cumbersome process. Different trends can be seen

in Indian Weddings specifically like rising love marriages, and

rising trends of hiring a professional wedding planner.

Page 3: India Wedding Market Report |India Online Matchmaking Market

The Indian wedding market has grown steadily in the past five

years. According to the market scenario, the trends have

witnessed a gradual change and the population has become

more extravagant and lavish in terms of expenditure done on

marriages. India has possessed a large population in the age

bracket of 18-35 years which stood approximately as ~ million

i the ear FY’ . The i rease i u er of ou g orki g individuals has directly impacted the number of weddings

within the country.

Page 4: India Wedding Market Report |India Online Matchmaking Market

Duri g the ti e period FY’ -FY’ , the u er of weddings in India registered negative CAGR of ~%. The growth

in number of weddings represented an increase from ~ million

i FY’ to ~ illio i FY’ . O e of the fa tors hi h have supported the rise of number of weddings was the

increase in per capita income of individuals due to rising

skilled populatio .FY’ witnessed a fall in the number of

weddings which accounted for ~ million weddings in the fiscal.

Owing to the fact Indian population has shown a mentality of

getting married after achieving a threshold point in their

career..

Page 5: India Wedding Market Report |India Online Matchmaking Market

In most part of the country, the winter months, especially

October to December, have been the most popular months

for the weddings and approximately ~ weddings was held in

these months. Whereas, July, August and September are the

least popular months and the number of weddings ranged no

fe er tha ~ illio eddi gs i FY’ . FY’ it essed ~% of the weddings being arranged by family members

leading and the rest ~% of the weddings showcased the

performance of wedding planners. I FY’ , appro i atel ~% of the weddings were held in hotels and banquets and

accounted to a total of ~ million weddings, whereas ~% of the

total number of weddings was held in open gardens.

Page 6: India Wedding Market Report |India Online Matchmaking Market

About ~% of the weddings were arranged out of the city within

the country or were organized at international level leading to

around ~ million weddings. There are endless themes that

were majorly in trend for instance, floral weddings, beach

weddings, royal weddings, valentine weddings, seaside

themes vintage weddings, color weddings, climate theme ,

bollywood weddings, retro weddings, roman weddings,

Mexican weddings, Hawaiian weddings and others in

FY’ . Kit he a d Ho e applia es ith GMV share of ~% reported during 2014.

Page 7: India Wedding Market Report |India Online Matchmaking Market

I FY’ , the o erall at h aki g arket posted the huge revenue of INR ~ million. Approximately, INR ~ million was

contributed by online matrimony websites and remaining INR

~ million was contributed by offline sources in the same fiscal.

The matchmaking market in India has grown at a CAGR of

approximately 20% during the period of 2010-2015.In

FY’ , the o li e at h aki g e sites aptured a dominant position of ~% in matchmaking segment in contrast

to offline sources which captured ~% of the share in

matchmaking market.

Page 8: India Wedding Market Report |India Online Matchmaking Market

Online matchmaking has emerged as new and a popular medium

of seeking life partners by providing them access to numerous

profiles and hence, assist them to approach potential

bride/bridegroom according to their prefere es. I dia’s rapid

economic development and urban growth has brought in the

fundamental change in the mindset of the consumers. The

matchmaking industry is highly competitive and since last five

ears FY’ -FY’ o petitio is u pre ede tedl risi g. During this phase the total user base of online matchmaking

portals escalated at the CAGR of ~%.

Page 9: India Wedding Market Report |India Online Matchmaking Market

I FY’ , o li e at h aki g portals posted the urgeo i g registrations of ~ million registering a constant growth of

arou d ~% fro FY’ here i FY’ re orded a good number of total registrations of ~ million. Owing to

improvement in existing products and services and innovation

of e produ ts i FY’ paid su s riptio s ag ified at ~ million. Since the total registrations by online matchmaking

ser i es a ou ted to ~ illio i FY’ the ajor proportion of the registrations accounting ~% came from state

Tamil Nadu followed by Maharashtra that poised~% online

registratio s i FY’ .

Page 10: India Wedding Market Report |India Online Matchmaking Market

Considering Karnataka and other small cities low concentration

of ~% has been recorded. I FY’ , the total paid subscriptions on matrimony websites accounted for

approximately ~ million out of which ~% of the user base

opted for monthly membership plans whereas minimal ~% of

the paid users chose annual membership plans. I FY’ , significant proportion of profiles approximately ~% was

posted by prospective grooms and remaining ~% profiles were

registered prospe ti e rides duri g FY’ .

Page 11: India Wedding Market Report |India Online Matchmaking Market

Duri g FY’ appro i atel ~% of the profiles ere posted professionals and salaried class as they have stable income

and majority of the eligible brides prefer financial security in

future. Where as,~% of the profiles were registered by the

business class segment of the society. The competitive

landscape of online matchmaking portals to expand the

customer base on the basis of total registrations in India has

ag ified duri g FY’ - FY’ . The arket is ajorl dominated by three major players which include Bharat

Matrimony, Shaadi.com and Jeevansati.com.

Page 12: India Wedding Market Report |India Online Matchmaking Market

Bharat matrimony has emerged as the largest player in the

online matchmaking services. The company held nearly ~%

share i total registratio s i FY’ ith a i u of ~ million registrations.Shaadi.com contributed a significant 37%

share to the total registrations of India Online Matchmaking

Services. Jeevansathi.com held a comparatively smaller share

and was the third position holder in the online matchmaking

segment accounting ~% of the market share towards total

registratio s i FY’ .

Page 13: India Wedding Market Report |India Online Matchmaking Market

A new business space technology driven online matchmaking

service has been fast evolving and has considerably grown in

recent years.The major players in online matchmaking

segments have been able to beat the market significantly and

have contributed significantly to the booming business of

matchmaking segment. Bharat matrimony captured the first

position with approximately ~% market share and posted the

re e ues a ou ti g to INR ~ illio i FY’ . The second

place was detained by Shaadi.com which held approximately

~% or contributed INR ~ million towards the revenue in

a solute ter s i FY’ .

Page 14: India Wedding Market Report |India Online Matchmaking Market

Source: https://www.kenresearch.com/public-sector-and-

administration/religion/india-online-matchmaking-report/7093-15.html

Contact:

Ken Research

Ankur Gupta, Head Marketing & Communications

[email protected]

+91-9015378249