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TABLE OF CONTENTS

List of Figures

List of Tables

1. Thailand Diaper Market Introduction

2. Value Chain of Thailand Diaper Industry

3. Thailand Diaper Market Size, 2008-2013

3.1. By Value, 2008-2013

3.2. By Volume, 2008-2013

4. Thailand Diaper Market Segmentation

4.1. By Product Type (Baby and Adult Diapers), 2008-2013

4.1.1. Thailand Baby Diapers Market Size, 2008-2013

By Value, 2008-2013

By Volume, 2008-2013

4.1.2. Thailand Baby Diaper Market Segmentation

4.1.2.1. By Pull up Pants and Tape Diapers, 2008-2018

4.1.2.2. By Age Groups, 2011-2016

4.1.2.3. By Pricing Structure, 2013

4.1.3. Thailand Adult Diapers Market Size, 2008-2013

By Value, 2008-2013

By Volume, 2008-2013

4.1.4. Thailand Adult Diaper Market Segmentation

4.1.4.1. By Pull up Pants and Tape Diapers, 2008-2018

5. Key Growth Drivers for Thailand Diaper Industry

Improving Living & Hygiene Standards

Growing Aging Population

Improving Economic Conditions

Shifting Preferences to Disposable Diapers

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6. Recent Industry Activities in Thailand Diaper Market

Daio Entering Thailand Diaper Industry

Unicharm Opened 2nd Thai Factory

Unicharm Thailand Acquired Diana

Asahi Kasei Opened a Spunbond Plant in Thailand in 2013

7. Thailand Diaper Market: Trends and developments

Increase in the Demand for Incontinence Products

Sales Growth of Baby Disposable Pull up Pant Diapers

Aggressive Marketing of Diapers by Brands

Rising Expenditure on Healthcare

Shifting Preferences from Traditional Cloths to Disposable Diapers

8. Major Challenges for Thailand Diaper Market

Volatility in the Prices of Raw Materials

Social and Economic Constraints

Environmental Challenges

9. Product Improvement and R&D in Thailand Diaper Market

10. Porter’s Model for Thailand Diaper Market

Threat of Substitute Products

Threat of Entry of New Competitors

Competitive Rivalry within the Industry

The Bargaining Power of Customers

The Bargaining Power of Suppliers

11. Company Profile of Major Players in Diaper Market in Thailand

11.1. DSG International (Thailand) PLC

11.1.1. Company Overview

Corporate Structure of DSGT

Corporate Timeline

11.1.2. Strategic Direction

Increasing Focus on Innovation and Product Development

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Production Facilities of DSGT

Priority on Health and Hygiene

11.1.3. Product Portfolio

Product Segmentation

11.1.4. Financial Performance, 2008-2013

Revenue Structure Based on Product Type

Revenue Structure Based on Geography

11.2. Unicharm



Production Capacity Expansion

Aggressive Lineup Expansion


12.2.4 Financial Performance

11.3. SCA Hygiene



Focus on Product Innovation



11.4. Fuburg



Expansion of Distribution Network

Focus on Diversification



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11.5. Kimberly Clark



Customer Interaction and Collaboration with Retailers



12. Market Share of Major Players in Thailand Diaper Industry

12.1. Market Share of Major Players in Thailand baby Diaper Industry

12.2. Market Share of Major Players in Thailand Adult Diaper Industry

13. Thailand Diaper Market Future Outlook And Projections, 2014-2018

13.1. By Baby Diapers and Adult Diapers, 2014-2018

13.2. Cause and Effect Relationship between Dependent and Independent Factors Prevailing In Thailand Diapers Industry

14. Macroeconomic and Industry Factors

14.1. Personal Disposable Income in Thailand, 2008 – 2018

14.2. Demographic Distribution of Population on the basis of Age, 2008 – 2018

14.2.1. Population in the age group of 0-5 years, 2008-2018

14.2.2. Population in the age group of 65 years and Above, 2008-2018

14.3. Health Expenditure per Capita in Thailand, 2008 – 2018

14.4. Birth Rate in Thailand, 2008 – 2018

15. Appendix

15.1. Market Definition

15.2. Market Abbreviations

15.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

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Multi Factor Based Sensitivity Model

Final Conclusion

15.4. Disclaimer

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LIST OF FIGURES

Figure 1: Value Chain of the Thailand Diaper Industry

Figure 2: Thailand Diaper Industry Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2008-2013

Figure 3: Thailand Diaper Industry Market Size on the Basis of Pieces Sold in Million Units and Growth Rate in Percentage (%), 2008-2013

Figure 4: Thailand Diaper Market Segmentation by Types of Diapers on the Basis of Revenue Contribution in Percentage (%), 2008-2010

Figure 5: Thailand Baby Diaper Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 6: Thailand Baby Diaper Market Size on the Basis of Pieces Sold in Million, 2008-2013

Figure 7: Thailand Baby Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Contribution in Percentage (%), 2008-2018

Figure 8: Thailand Diaper Market Segmentation by Consumption by Age Groups on the Basis of Revenue Contribution in Percentage (%), 2011-2016

Figure 9: Thailand Baby Diaper Market Segmentation by Price Structure on the Basis of Contribution in Percentage (%), 2013

Figure 10: Thailand Adult Diaper Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 11: Thailand Adult Diaper Market Size on the Basis of Pieces Sold in Million, 2008-2013

Figure 12: Thailand Adult Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Contribution in Percentage (%), 2008-2018

Figure 13: DSG International Thailand PLC Corporate Structure, 2012

Figure 14: DSG International PLC Timeline, 1973-2013

Figure 15: DSG International Thailand Revenue in USD Million, 2008-2013

Figure 16: DSGT Revenue Structure by Baby diaper and Adult diaper on the Basis of Contribution in Percentage (%), 2013

Figure 17: DSGT Revenue Structure by Countries on the Basis of Contribution in Percentage (%), 2013

Figure 18: SCA Hygiene Global Revenue in USD Million, 2010-2013

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Figure 19: SCA Hygiene’s Global Sales by Region for Personal Care Products in Percentage (%), 2013

Figure 20: SCA Hygiene’s Global Sales by Product Segment in Percentage (%), 2013

Figure 21: Timeline of Fuburg from 1977-2013

Figure 22: Fuburg Global Revenue in USD Million, 2010-2013

Figure 23: Kimberly Clark’s Global Revenue Break up by Product Segments in Percentage (%), 2013

Figure 24: Kimberly Clark Global Revenue in USD Million, 2008-2013

Figure 25: Kimberly Clark Thailand’s Revenue in USD Million, 2012-2014

Figure 26: Market Share of Major Players in Baby Diaper Market in Thailand on the Basis of Revenue in Percentage (%), 2013

Figure 27: Market Share of Major Diaper Companies in Adult Diaper Market in Thailand in Percentage (%), 2013

Figure 28: Thailand Diaper Industry Future Projections by Revenue in USD Million, 2014-2018

Figure 29: Thailand Diaper Market Future Projections by Baby and Adult Diaper Segment on the Basis of Contribution in Percentage (%), 2014-2018

Figure 30: Thailand Personal Disposable Income in USD million, 2008-2018

Figure 31: Population in Thailand in Million, 2008-2018

Figure 32: Thailand Population (0-5 Years old) in Million, 2008-2018

Figure 33: Thailand Population (65 Years and above) in Million, 2008-2018

Figure 34: Thailand Health Expenditure per Capita in USD, 2008 – 2018

Figure 35: Birth Rate in Thailand, 2008 – 2018

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LIST OF TABLES

Table 1: Thailand Diaper Market Segmentation by Types of Diapers on the Basis of Revenue in USD Million, 2008-2013

Table 2: Thailand Baby Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Revenue in USD Million, 2008-2018

Table 3: Thailand Diaper Market Segmentation by Consumption by Age Groups on the Basis of Revenue in USD Million, 2011-2016

Table 4: Thailand Baby Diaper Market Segmentation by Price Structure on the Basis of Revenue in USD Million, 2013

Table 5: Thailand Adult Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Revenue in USD Million, 2008-2018

Table 7: DSG International Thailand PLC Product Portfolio by Baby and Adult Diaper Brands

Table 8: DSGT revenue structure by Baby diaper and Adult diaper on the Basis of Revenue in USD Million, 2008-2013

Table 9: DSGT Revenue Structure by Countries in USD Million, 2013

Table 10: Timeline of Unicharm from 1961-2013

Table 11: Unicharm Corporation Product Portfolio by Baby and Adult Diaper Brands

Table 12: Timeline of SCA Hygiene from 1929-2013

Table 13: SCA Hygiene Product Portfolio by Incontinence, Baby and Feminie Hygiene Brands

Table 14: Fuburg Product Portfolio by Baby and Adult Diaper Brands

Table 15: Revenue of Major Players in Thailand Baby Diaper Market in USD million, 2013

Table 16: Revenue of Major Players in Thailand Adult Diaper Market in USD million, 2013

Table 17: Thailand Diaper Market Future Projections by Baby and Adult Diaper Segment on the Basis of Revenue in USD Million, 2014-2018

Table 18: Cause and Effect Relationship Analysis between Industry Factors and Expected Prospects in Thailand Diapers Industry

Table 19: Correlation Matrix of Thailand Adult Diaper Industry

Table 20: Regression Coefficients Output

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THAILAND DIAPER MARKET SIZE, 2008-2013

BY VALUE, 2008-2013

Thailand diaper market constitutes baby diapers and adult diapers. With its thriving infant population, increased life expectancy and growing economic affluence, Thailand has been identified as one of the key economies for growth and expansion of diapers market. Looking at the potential of the diaper market in Thailand, major companies such as Unicharm and DSG International Thailand have been investing ambitiously in the domestic market to acquire major share of the market since the last few years…

…The Thailand diapers market by value escalated at a CAGR of 7.8% during 2008-2013 and generated revenue USD ~ million in the year 2013 growing from USD 244.9 million in 2008. High birth rates and improved life expectancy coupled with increased women contribution at the workplace are the prime growth drivers of the industry in the country.

Figure: Thailand Diaper Industry Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2008-2013

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2008 2009 2010 2011 2012 2013

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THAILAND DIAPER MARKET SEGMENTATION

BY PRODUCT TYPE (BABY AND ADULT DIAPERS), 2008-2013

Diapers market of Thailand can be categorized into baby diapers market and adult diapers market…

…In Thailand, infant population is booming and at the same time infant mortality rates are falling and the household incomes are rising. This indicates huge potential for baby diaper brands. . In the last few years, leading baby diaper brands have been cashing on the available market opportunity by launching new and better products in the market targeted to different sections of the society.

At the same time, adult diapers market in Thailand has shown considerable growth in the last 5 years from 2008-2013. The contribution of adult diapers in the overall diaper market in Thailand has increased from 9.8% in 2008 to ~% in 2013. This can be attributed to the factors such as growing market awareness, longer life spans of people, increasing continence prevalence among the elderly group and rising acceptance of adult diapers by the people.

Figure: Thailand Diaper Market Segmentation by Types of Diapers on the Basis of Revenue Contribution in Percentage (%), 2008-2010

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2008 2009 2010 2011 2012 2013

Perc

enta

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)

Baby Diapers Adult Diapers

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Table: Thailand Diaper Market Segmentation by Types of Diapers on the Basis of Revenue in USD Million, 2008-2013

Particulars 2008 2009 2010 2011 2012 2013

Baby Diapers

Adult Diapers

Total

THAILAND BABY DIAPERS MARKET SIZE, 2008-2013

BY VOLUME, 2008-2013

The baby diaper industry in Thailand has witnessed a constant growth of 7.4% in terms of volume of diapers sold over the last five years from 2008-2013 The total number of baby diapers sold in the market in 2013 stood at ~ million pieces as compared to 750.2 million pieces sold in 2008…

Figure: Thailand Baby Diaper Market Size on the Basis of Pieces Sold in Million, 2008-2013

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2008 2009 2010 2011 2012 2013

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THAILAND BABY DIAPER MARKET SEGMENTATION

BY AGE GROUPS, 2011-2016

The Thailand baby diaper market encompasses three broad segments of diapers on the basis of age of the babies. Diapers are classified for new born, junior and standard. The market for diapers for new borns consists of diapers for the babies less than 6 months of age. The junior diaper market comprises of diapers for the babies with age 6 months-2 years. Lastly, the standard diapers market includes diapers for the babies in the age group of 2-5 years…

The share of standard diapers in terms of revenue in baby diaper market of Thailand has witnessed an incline over the period 2008-2013, with the revenue growing from USD 151.7 million in 2008 to USD ~ million in 2013…

Figure: Thailand Diaper Market Segmentation by Consumption by Age Groups on the Basis of Revenue Contribution in Percentage (%), 2011-2016

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2011 2012 2013P 2014E 2015E 2016E

Perc

enta

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)

Standard Diapers Junior Diapers New born Diapers

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Table: Thailand Diaper Market Segmentation by Consumption by Age Groups on the Basis of Revenue in USD Million, 2011-2016

Particulars 2011 2012 2013P 2014E 2015E 2016E

Standard Diapers

Junior Diapers

New Born Diapers

Total

4.1.1.1. BY PRICING STRUCTURE, 2013

The baby diaper market in Thailand has been divided into 3 major price categories notably; economy, mid range and premium price range...

…Diapers market has witnessed a transformational shift in premium products over the years. The increasing disposable incomes in Thailand have strongly driven the demand for premium disposable diapers. Thailand's overall market for baby diapers was valued at USD ~ million in 2013, of which ~% was generated by the sale of premium priced diapers, ~% was accounted by mid-range segment and the rest ~% was held by economy priced diapers. Over the years, the demand for premium segment diapers has increased…

Table: Thailand Baby Diaper Market Segmentation by Price Structure on the Basis of Revenue in USD Million, 2013

By Pricing Structure Revenue (USD Million)

Premium Diapers

Mid range Diapers

Economy Diapers

Total

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THAILAND ADULT DIAPERS MARKET SIZE, 2008-2013

BY VALUE, 2008-2013

Thailand’s population is growing and simultaneously the proportion of aging population is also witnessing increase. Coupled with higher standard of living, this is resulting in increased demand for adult diapers, in turn driving the growth in Thailand diapers market…

…In the past few years, it has been witnessed that adult diapers have experienced a surge in terms of the demand. Though, a small market, adult diapers industry in Thailand has showcased double digit CAGR of 11.4% over the years 2008-2013. The market registered revenues of USD ~ million in 2013. With the advent of new and improved diapers in the market, the revenues increased by ~% compared to 2012 when the total revenue stood at USD ~ million. Increased consumption of diapers driven by rise in number of aging people in the country, rising expenditure on healthcare, urbanization trends and increasing awareness had a significant impact on the sales of adult diapers in Thailand’s market. In 2008, the revenue from adult diaper industry in Thailand was USD 24.0 million in 2008 which further increased to USD ~ million in subsequent year 2009. The market for adult diapers is resilient to the effects of the economic downturn. This is majorly due to the necessity of the product and increasing awareness, which sustained the growth momentum in the marketplace, even during the turmoil period.

Figure: Thailand Adult Diaper Market Size on the Basis of Revenue in USD Million, 2008-2013

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THAILAND ADULT DIAPER MARKET SEGMENTATION

BY PULL UP PANTS AND TAPE DIAPERS, 2008-2018

Adult diapers market is broadly classified into 2 variants; pull up diapers and tape diapers. Tape diapers segment is the dominant segment in Thailand adult diaper market with the share of ~% in the adult diaper market revenue whereas pull up pant diapers contributed ~% to the market revenue in 2013. Pull up diapers segment has witnessed an increase in terms of its share in the market revenue from 30.8% in 2008 to ~% in 2012…

Figure: Thailand Adult Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Contribution in Percentage (%), 2008-2018

Table: Thailand Adult Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Revenue in USD Million, 2008-2018

Particulars 2008 2009 2010 2011 2012 2013 2014E 2015E 2016E 2017E 2018E

Tape Diapers

Pull up pant Diapers

Total

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Tape Diapers Pull up pants

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COMPANY PROFILE OF MAJOR PLAYERS IN DIAPER MARKET IN THAILAND

DSG INTERNATIONAL (THAILAND) PLC

COMPANY OVERVIEW

DSG International Ltd is a publicly traded company that specializes in the manufacturing and marketing of disposable baby diapers, incontinence products, training pants and youth pants. The company was established in Hong Kong in 1973. In 1984, DSG established its first manufacturing unit in California through a joint venture with French disposable diaper manufacturer but later in that year it acquired full ownership of that plant. In 1987, the company acquired the assets of the US private disposable baby diaper manufacturer which was in bankruptcy and succeeded in setting up its second manufacturing unit to serve the central, southeastern and northeastern US…

…On May 20, 1994, DSG International entered into a joint venture agreement with its distributor in Thailand and DSG International Thailand Public Company Limited (DSGT) was founded. DSGT manufactures and distributes disposable diapers in Southeast Asian region. Further to assist with the marketing and distribution of the company’s products in Malaysia, DSGT established a fully owned subsidiary there in October, 1995. In August, 2006, the company got listed on Stock Exchange of Thailand. Presently DSGT has four subsidiaries…

FINANCIAL PERFORMANCE, 2008-2013

Due to the aggressive marketing strategies, DSG Thailand’s revenue has succeeded to achieve remarkable CAGR of 22.4% for the period 2008-2013 which is above the market growth rate. The company’s noteworthy financial performance in the last five years is attributable to its superior consumer understanding, innovations made in all functional areas in the company, excellent customer services, strategic partnership with key raw material suppliers and its wide

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distribution network. In 2013, DSG Thailand witnessed revenue of USD ~ million, an increase of ~% from USD ~ million in 2012…

…DSG International Thailand is confident for the future of the diapers industry since Southeast Asia is a booming market. The rising economic affluence, growing infant population, shift in the demand of people and increasing urbanization are the key growth drivers and present bright future prospects for baby diapers market in Southeast Asia region. Adult diaper market is also becoming increasingly prominent with the aging population and increasing life expectancy in Thailand as well as Singapore.

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Figure: DSG International Thailand Revenue in USD Million, 2008-2013

REVENUE STRUCTURE BASED ON GEOGRAPHY

DSG International Thailand PLC is the regional headquarters of DSG International Ltd and it carries out the manufacturing for Southeast Asian region. Thailand is the key contributor to the company’s revenue. It accounted for ~% of its sales followed by Malaysia, which contributed ~% of its overall revenue in 2013. Singapore’s share in the total revenue is small due to its low population whereas contrarily, Indonesia has the highest population among the other markets yet revenue generated from Indonesia was very small…

Table: DSGT Revenue Structure by Countries in USD Million, 2013

By Countries Revenue (USD Million)

Domestic Revenue

Thailand

Malaysia

Singapore, Indonesia and other export destinations

Total

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60.0

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120.0

140.0

2008 2009 2010 2011 2012 2013

USD

Mill

ion

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MARKET SHARE OF MAJOR PLAYERS IN THAILAND DIAPER INDUSTRY

MARKET SHARE OF MAJOR PLAYERS IN THAILAND BABY DIAPER INDUSTRY

Baby Diaper Market in Thailand is an oligopolistic market, dominated by Unicharm, producer of baby diapers under the brand of ‘Mamy Poko’, DSG Thailand, manufacturer of baby diapers with brand name ‘BabyLove’ and SCA Hygiene, a manufacturer of baby diaper brand ‘Drypers’ in Asia. The industry at present is dominated by the organized sector…

Table: Revenue of Major Players in Thailand Baby Diaper Market in USD million, 2013

Major Baby Diaper Brands in Thailand Revenue

Unicharm

DSG International PLC

SCA Hygiene

Others

Total

THAILAND DIAPER MARKET FUTURE OUTLOOK AND PROJECTIONS, 2014-2018

The diaper industry in Thailand promises phenomenal growth in the near future. With rising infant population, increased women contribution in the work place and increased life expectancy, the demand for diapers in the country is expected to reach new records. Further, the rising urbanization and western influences are anticipated to induce buying behavior of the parents and elderly people. With parents becoming increasingly aware about the hygiene requirements of their babies, the demand for high end products is bound to increase. Further, with the brands engaging in extensive promotion and advertising of adult diapers, the market will witness

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acceptance of the product by the people and social stigma associated with adult diapers will gradually diminish…

Figure: Thailand Diaper Industry Future Projections by Revenue in USD Million and Diaper Pieces Sold in Million Units, 2014-2018

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Revenue( USD Million) Diaper Pieces Sold (Million Units)

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