Thailand Mobile Market 2013

Think you know Thailand?

Just tourism and rice fields? Wrong!

Population: 66 millionInternet users 2012: 20,100,00Internet penetration:30%Mobile internet penetration:26%Social network users:18 million

Thailand online population

Thailand e/m/commerceGDP per capita: $4,962Retail: $95BMobile traffic on e-commerce:25-30%M-commerce share:11%

Sources: The World Bank, Economist Intelligence Unit, Rakuten Tarad.com

eCommerce challenges

• Shopping culture• Consumer trust• Logistics infrastructure• Slow credit card adoption• BUT increasingly banks make debit cards

valid for online payments

Number of cards(in millions)

0

12.5

25

37.5

50

2010 2011 2012 2013

4137

3430

15161819 17151413

Credit cards ATM cards Debit cards

Source: The Bank of Thailand

Social networks

Source: ZocialRank

Mobile users

Other: 8.3%

Mobile subscriptions Q1/2013 Growth Rate

Total 87,445,730 4.10%

Postpaid 10,937,063 11.8%

41.5% 29.5% 20.7%

Source: nbtc.go.th

0

50

100

Q4/09 Q4/10 Q4/11 Q3/12

24.02%18.97%16.08%15.53%

24.02%18.97%15.25%13.4%

63.28%67.21%68.67%71.07%

Voice revenue Non-voice revenue Other revenue

Revenue from data services is growing

Source: nbtc.go.th

SmartphonesSales forecast for 2013: 7.5 million units

Android: 68% shareiOS 18%Windows Phone and Blackberry around 10% combined

Mobile internet users

* Internet users who only visit internet from their mobile device.

Source: TNS Mobile Life, On Device Research

Penetration:

26%Growth:

30% year-on-yearMobile-only*:

32%

Thailand Market Situation

• Improving internet access, especially with 3G and 4G LTE from mobile operators

• Mobile internet users will overtake PC users• Reducing digital divide• Rise of e-commerce and m-commerce

• Always on, always in the pocket• Works on any device - smartphone,

feature phone, tablet• Most cost effective method in

growth and emerging markets

The fastest and most cost effective way of researching Thai consumers is with mobile surveys.

Ansr.io offers access to profiled consumer panels of smartphone, feature phone and tablet users.

Understand Thailand mobile consumers

www.ansr.ioMore info and pricing calculator at

Thanks to @mimee & @tiwa for the inspiration and dataPhotos credit: Mark Fisher, Mike Behnken and Riza Nugraha,

Anyone hungry yet? ;)