India Electronic Security Market Report – 2020 : Ken Research

• How India Electronic Security Industry Is Positioned?The electronic security market in India has recorded revenue worth INR ~ million in FY’2010,

which grew at a rate of ~% during FY’2011, amounting to INR ~ million. The prime reason behind this growth has been the security measures which were undertaken post several terrorist attacks which occurred over the course of FY’2009-FY’2011. This includes the Mumbai and Pune attacks post which huge budgets were allotted by the government and large industrial sector for the installation of electronic security equipments, leading to massive growth of the industry. Number of burglaries and robberies surged over the period FY’2013-FY’2015. Number of property crime cases augmented from ~ in 2012 to over 600K during 2014. Moreover several major government tenders were released over the period FY’2013-FY’2015. The revenue of the industry was reported at INR ~ million in FY’2014 which was further increased to INR ~ million in FY’2015.

The India electronic security market is highly fragmented and consists of various small and unorganized players. Although the share of unorganized sector in India electronic security market has declined over the period FY’2010-FY’2015, the segment has grown at a significant rate of ~% during the period. Due to lack of entry barriers in the market, the small players are easily able to enter the industry and offer products at comparatively low prices than that of organized players. The presence of such players offering low priced products has resulted into stiff competition especially in the low power range segments. Use of cheap quality raw material allows smaller companies to cut down on cost and quality and thus pose significant threats to large manufacturers.

• How Has Video Surveillance Market Evolved?Video surveillance systems have been the largest product category in India electronics security

products market over the period FY’2010-FY’2015. It has accounted for a revenue share of ~% in FY’2015. Video surveillance systems are used to provide and store visual data of people and relative surroundings. Video surveillance systems include a range of security systems such as CCTV cameras, infrared (IR) cameras, IP cameras, megapixel cameras and others. The various components of these video surveillance equipments are processor chips, sensor chips, optical sensors, server, software, surveillance camera, switches and storage.

• How Are Players Positioned In The MarketCP Plus has been the largest player in the domestic video surveillance market during FY’2015. The

company is a global leader in security and surveillance products having a presence in more than 40 countries such as Hong Kong, China, India, Taiwan and others. CP plus Teknologix Labs is the testimony to its commitment towards quality and performance. CP Plus products pass through strict quality management and carry international certifications such as UL, CE, FCC and others. CP Plus India provides product solutions and services across almost all the segments, including banking, finance, retail, commercial, education, healthcare, home security, public and private security, infrastructure, hospitality, education, safe city, government institutions, civic bodies, power companies, real estate and transportation.

• What are New Changes in Fire Alarm and Detection Systems MarketThe fire alarm market has been witnessing surge in demand for advanced multi-criteria fire

detector systems which incorporate four different types of detection methods including photo-electric, electro-chemical, infrared (IR) and thermal detection. These detection methods automatically adjust themselves according to the changing environment conditions. Multi-criteria detector systems are able to sense fire in every type of environment situation helping them provide better security and protection. Indian fire alarm market is well established and with the arrival of new and innovative technologies, the market has achieved an increase in the electronic security market in India. Fire alarm systems registered a contribution of ~% during FY’2015, which was the second largest in overall revenue of electronic security market in India. In FY’2015, the fire alarm market had generated revenues worth INR ~ million.

• Which Sectors Contribute To Fire Detection Systems Market Revenue?The commercial buildings and offices contributed the highest share of ~% in the overall revenue of

Indian fire alarm system market during FY’2015. Demand from the commercial offices and buildings has been propelled by the government legislation and regulations, which have mandated the use of fire alarm systems in buildings and complexes. The government sector on the other hand, accounted for a significant share of ~% in the total revenue of Indian fire alarm systems market in FY’2015. The government sector needs to ensure continuity in operational activities by avoiding occurrence of fire accidents in the premises. Therefore, installation, maintenance, and upgradation of fire alarm system become inevitable. This has facilitated growth in demand for these fire alarm systems.

• How Access Control Market has Grown in Last 5 Years?Access control systems have been the third largest segment in the overall electronic security

equipment market as they accounted for a revenue share of ~% during FY’2015The electronic access control systems market in India registered revenue worth INR ~ million in FY’2015 as compared to INR ~ million in FY’2010, growing at a rate of ~%. Biometrics has a huge potential to grow over the period FY’2016-FY’2020. The growth of Biometrics in India is projected to be huge on account of the proliferated uses of biometric devices in public as well as private sectors.

. Which End User Contributes The Largest To The Market?The electronic security market has witnessed active construction activities in Tier-I, Tier-II and

Tier-III cities. These endeavors have led to huge investments for the installation of electronic security systems inclusive of electronic access control systems in the commercial offices and buildings in major cities such as Delhi, Mumbai, Bangalore, and Baroda. Commercial buildings and offices commanded a contribution of ~% in the total revenue in access control systems in FY’2015.

With a contribution of ~%, government sector has been the second largest consumer for access control systems in India during FY’2015. The entities within the government sector are highly fragmented. For instance, central government manages the purchases from defense, highways and railways, and on the other hand state government manages the demand traffic control, city surveillance and local police. Tyco, Honeywell, UTC products, Lenel, Siemens, Johnson Controls and Other companies such as Bosch, Kaba, HID, Zicom, ESSL are the major players in this space. Unorganized sector contributed ~% to the revenues of the access control market of India during FY’2015.

• How Dynamics In Intrusion Alert Market Has Changed In Last 5 Years?Integration of intruder alarms with other security systems such as video surveillance, access

control systems, and fire alarms which can be monitored, controlled and accessed with smart phones is gradually gaining momentum in the country. Systems integration technology combines the functionality of various security systems which work together as a single solution.

These systems allow seamless communication between intruder alarms and other security systems. Furthermore, they also provide improved security against burglary and theft, maximized efficiency, and simplification of operations, thereby lowering the overall cost of installation and maintenance. Users can perform remote monitoring of integrated security systems through web based devices, enabling them to self-monitor their systems.Tyco, Honeywell with Lyric home security, Zicom, Bosch, Siemens Intrusion Detection Products & Systems, UTC, Securens and Diebold are the major players operating in this category.

• How Competitive Intrusion Alarm Market In India?Tyco offers a range of intrusion detection solutions including intrusion detection sensors, systems

and services surrounding layout, installation, intrusion detection testing, intrusion detection inspection, service and intrusion monitoring. Tyco systems further possess investigative capabilities which have been known to prevent crimes and support cost reductions. Supported by this, Tyco has captured the largest revenue share of ~% in the intrusion detection market during FY’2015. Honeywell has garnered the second largest revenue share of ~% in FY’2015. Honeywell has recently introduced Lyric home security which features awareness cameras, motion, and smoke and intruder detectors.

Zicom has been one of the largest domestic manufacturers of electronic security products over the period FY’2010-FY’2015. Zicom’s intrusion detection systems have generated significant demand from small and large retail outlets around the country over the past five years. Revenue share of Zicom in intrusion detection systems market of India has amounted to ~% in FY’2015.

• What Are The Future Opportunities In Electronic Security MarketThe revenue of India electronic security market is projected to increase from INR ~ million in

FY’2015 to INR ~ million by FY’2020 at a CAGR of ~% during FY’2016-FY’2020. The market will also grow on account of a strong inclination of upper-class population and high-end customers such as the government and industrial sector towards innovative and advanced technology security solutions which act as a tool for gathering business intelligence.

The electronic security market in India is apprehended to grow on account of rapid urbanization of tier 1 tier 2 and tier 3 cities. The second and third tier cities are marked by lack of awareness level, slow technological development and small establishments which deploy traditional security solutions. There is a window of opportunities in these regions, since both small and big establishments are swiftly moving towards more efficient and effective security solutions technologies such as IP video surveillance, biometric, wireless intercom systems, and multi-criteria fire detectors thereby leading to improved revenue for the electronic security market in India.

• Source: https://www.kenresearch.com/defense-and-security/security-devices/india-electronic-security-market-2020/30045-16.html

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Ken ResearchAnkur Gupta, Head Marketing & CommunicationsAnkur@kenresearch.com+91-9015378249

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