3 Simple Steps for Improving SEO

Follow these three simple steps for quick and easy

search engine optimisation (SEO) results to increase

your search engine rankings and gain more traffic to

your website.

Research how your website is getting foundIt’s simple to monitor your digital presence thanks to

freely available software like Google Analytics.

Use keywords that are short, sharp and simple to

improve your chances of being discovered. This can

be achieved with a variety of free tools and services

provided by Google such as Google Keyword or

Google Trends.

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2 Focus on content for your target audienceFocus on trends and keywords to connect your

business with more people. If you’re after genuine

engagement and market penetration, research

specific keywords to target the right demographic.

Ensure the content is easy and interesting to read.

Visitors to your website shouldn’t be confused about

what you’re offering or how to engage – call a phone

number, purchase a product, complete a form, etc.

Keep content short and engaging to convey a

message and move users to take action.

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3 Be AccessibleDon’t forget the power of social media. Your website

should be easily accessible via social media

channels so that customers looking for more

information about your business can find it easily.

Maintain a presence on major social networks such

as Instagram, Facebook or Twitter.

Remember, accessibility is good digital marketing

practice. Ensure that your business can be

accessed through the digital channels your target

market is using.

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