7 steps to seo success

Download 7 Steps To SEO Success

Post on 01-Sep-2014

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A powerpoint describing the steps required to wage a successful SEO | SEM or Internet Marketing Campaign. Brought to you by Gaveltek

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  • 7 Steps to SEO Marketing
  • Goals
    Audience
    Competitors
    Success Measures
    Strategy (foundation)
  • What are your SEO goals?
    Sell online
    Generate leads
    Build marketing database
    Goals
  • Who is your audience?
    What industry or business are they in?
    What business are the people visiting your site in within their companies?
    Are they searching for a product, brand name, or service they wish achieve?
    Audience
  • Who are your competitors?
    Traditional- Sell same products / services
    Non-Traditional- All other search results that pop up using your keywords
    Competitors
  • The Business Building Impact
    Increased Website Ranking
    Increased Website Traffic
    Online Leads and/or sales
    Success Measures
  • Speak Customer Language
    Words used by customers
    Words used on website and search ads
    Part Art and Part Science
    Art- Brainstorm list of keywords (10-15 recommended)
    Science- See what works via statistical info and keyword programs
    II. Best Keywords (cornerstone)
  • How Search Engines See Site
    How People See Site
    Create Keyword Plan
    Code for Success
    III. Optimize Website
  • Back end
    Front end
    How Search Engines See Site
  • Aesthetics
    Readability
    Content
    How People See Site
  • Assign each phrase to most appropriate web page
    Start with one phrase for each page
    Use keyword phrase throughout entire page
    Leverage different forms of keyword phrases (plural, present, and past tenses)
    Link between pages
    Create Keyword Plan
  • Make website crawlable
    Create killer Title tags
    Create meaty Meta tags
    Code for Success
  • Make sure all pages are in search engines
    Perform advanced search
    Search within a site or domain
    Submit site to major search engines
    Setup a search engine sitemap
    IV. Get Site Indexed
  • On Page and Off Page
    Build inbound links to site
    Assess current inbound links
    Create link-worthy content
    Educational info on site (*great traffic generator)
    Consider producing blog
    V. Attract Links to Site
  • Get listed in industry and topical directories
    Review competitors links
    Siteexplorer.search.yahoo.com
    Build links with online public relations
    Publish press releases online
    Use keyword phrases in title
    PRWeb, Articlesbase are good sources
    V. Attract Links to Site cont.
  • Publish in online industry publications
    Sydicate articles on article distribution services
    Ehow, Ezine Articles
    Build carefully with social media
    Setup a Linkedin profile
    Publish educational videos and presentations online
    YouTube, SlideShare
    V. Attract Links to Site cont.
  • Participate in blogs and forums
    Blogspot, Tumblr
    Also
    Facebook, Twitter
    V. Attract Links to Site cont.
  • Pay Per Click (PPC)
    Ads in paid search results
    Bids are managed via 24/7 online auction
    Each ad network managed separately
    With PPC you can manage
    Keywords phrases
    Keywords bids
    Daily budget
    Ad copy
    Geographic location
    Time of day (ex. during business hours)
    VI. Run a Results-Focused PPC Campaign
  • Results-Focused PPC Campaign
    Think of it as paying for leads or sales
    Bid on relevant keywords- popular terms cost more
    Tie bidding strategies to results
    Write relevant and compelling ad copy (think what is searchers motive?)
    Include call to action in the ad
    Send people to relevant and unique landing page (not just home)
    Test, test, test- make sure you are optimizing results
    VI. Run a Results-Focused PPC Campaign cont.
  • Focus On Results with ROI Measurement
    Measure Organic SEO Campaign
    Track organic search ranking
    Track your position and competitors
    Track Traffic Generated from Search Engines
    Top Search Engines (Google, Yahoo, Bing)
    Top Keywords
    Paths through website
    VII. Measure Success
  • Measure link building and online Press Release Success
    Track traffic generated from referring sites
    Track traffic generated from Press Releases, articles, and forum posts
    Top referring sites
    Paths through site- what did they do on site?
    Goal completion by website
    VII. Measure Success cont.
  • Setup Google Alerts Account
    Google.com/alerts- measure how many times sites have picked up your site
    Measure PPC Success
    conversion tracking in Google Adwords
    Track paid search results in Google Analytics
    Top Search engines, keywords
    Cost per visit/click
    Paths through site
    VII. Measuring Success cont.