seo measurement: creating insane seo dashboards in 10 steps

PowerPoint Presentation

Measure Your DataCreating Insane SEO Dashboards in 10 Steps

Founder of Zeo (formerly SEOzeo)Judge at US / EU Search AwardsA part of Zeocracy (Holacracy + Zeo)SEO Strategist of 50+ active clients

(incl. Hepsiburada, Yemeksepeti, Markafoni and many more)

Onlinemarketing is easy

Onlinemarketing is easy

Onlinemarketing was easy

Onlinemarketing was easy in 2007

SEO KPIs of 2007- Organic Traffic- SERP Positions- Count of Backlinks

Onlinemarketing was easy in 2007Now, 2016?

- SEO VisibilitySEO KPIs of 2016- Keyword diversification- Count of Landed URLs- SERP Rankings (still)- Organic Sessions- Organic Pageviews- User Satisfaction Metrics- Having better content (10X Content)- CTR of SERPs- Link Building metricsA blog post about

SEO KPIs of 2016

AnalyticsVisitsPageviewsPages per VisitConversionsAvg. Cart ValueConversion RateBounce RateAvg. Time On SiteUser Engagement

AnalyticsVisitsPageviewsPages per VisitConversionsAvg. Cart ValueConversion RateBounce RateAvg. Time On SiteUser Engagement

Search IntelligenceKeyword RankingsKeyword DifficultyKeyword OpportunityPPC Savings from SEOROI of SEO CampaignLandscape SEO VisibilityIn-market SEO VisibilitySERP CTR of KeywordSERP Impression of KWPosition Stability of KW

Search IntelligenceKeyword RankingsKeyword DifficultyKeyword OpportunityPPC Savings from SEOROI of SEO CampaignLandscape SEO VisibilityIn-market SEO VisibilitySERP CTR of KeywordSERP Impression of KWPosition Stability of KW

Web-level MetricsLinks Earned by DomainLinks Earned by URLLink Authority (DA)Page Authority (PA)Earned MentionsEarned Links by ContentSocial Media SignalsRelevancy of LinksVelocity of LinksAnchors of URLs

Web-level MetricsLinks Earned by DomainLinks Earned by URLLink Authority (DA)Page Authority (PA)Earned MentionsEarned Links by ContentSocial Media SignalsRelevancy of LinksVelocity of LinksAnchors of URLs

Search IntelligenceAnalyticsWeb-level MetricsVisitsPageviewsPages per VisitConversionsAvg. Cart ValueConversion RateBounce RateAvg. Time On SiteUser EngagementKeyword RankingsKeyword DifficultyKeyword OpportunityPPC Savings from SEOROI of SEO CampaignLandscape SEO VisibilityIn-market SEO VisibilitySERP CTR of KeywordSERP Impression of KWPosition Stability of KWLinks Earned by DomainLinks Earned by URLLink Authority (DA)Page Authority (PA)Earned MentionsEarned Links by ContentNational Media CoverageRelevancy of LinksVelocity of LinksAnchors of URLs

It is the reasonwhy you needto learn aboutdashboards

Excel DashboardsCloudSoftwaresStandaloneApps

Ways to create your own dashboard

Excel Dashboards(+) No need to leave from your fav tool.(+) Easy to shape data with formulas.(+) People behave your like Excel Ninja :)

Ways to create your own dashboard

(-) Not portable.(-) Not mobile friendly.

If you want to use Excel dashboards:

http://www.annielytics.com/annielytics-dashboard-course/

(+) Your data is secure in your own servers.(+) Customization opportunities are endless(+) You can design your own dashboard.Ways to create your own dashboard

(-) You need to code or have an IT dep.(-) It might not work like drag & drops.StandaloneApps

If you want to use Standalone Apps:

https://www.upwork.com/

(+) It is reachable by everywhere, too portable.(+) You can customize for your own needs.(+) Most of them are easy as drag & dropWays to create your own dashboard

(-) You need to pay monthly(-) There are some limits between plans.CloudSoftwares

If you want to use Cloud Softwares:

https://www.klipfolio.com/

https://www.cyfe.com/

Get yourhandsdirty(just smallworkshop)(I know it is not satisfying)

My choice: Using advantages of cloud softwares: Klipfolio

You can find many different, click-to-use metrics

I hate tofolloweasy wayLets do things manually.

My choice: Using advantages of cloud softwares: Klipfolio

10 Steps to Create Insane SEO Dashboard

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+Search AnalyticsFor Sheets(by Mihai Aperghis)(API)(API)(API)(API)(Import by Sheets)(1)(2)(4)(3)(5)(6)(7)(8)


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+Search AnalyticsFor Sheets+(by Mihai Aperghis)SEER SEO Toolbox(by Wil Reynolds & SEER Team)(API)(API)(API)(API)(Import by Sheets)(Import by Sheets)(1)(2)(4)(3)(5)(6)(7)(8)(9)


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+Search AnalyticsFor Sheets+(by Mihai Aperghis)SEER SEO Toolbox(by Wil Reynolds & SEER Team)=>

(API)(API)(API)(API)(Import by Sheets)(Import by Sheets)(1)(2)(4)(3)(5)(6)(7)(8)(9)(10)

Step 1: Importing Your Google Analytics

(1)Google Analytics


Google AnalyticsGoogle Analytics


Google Analytics

Step 1: Result of 10 Mins of Review

Google Analytics

Step 2: Connecting with Search Console

(2)Search Console API

Search Console APIStep 2: Connecting with Search Console

Search Console APIStep 2: Connecting with Search Console

Search Console APIStep 2: Import Data from Search Console

Search Console APIStep 2: Import Data from Search Console

Step 2: Fetch Your Own Data by Using APIs*

Search Console API

Search Console APIStep 2: Fetch Your Own Data by Using APIs*

Step 2: Fetch Top 250 URLs*

(Custom API)Search Console API





Step 2: Fetch Top 250 URLs*(Custom API)Search Console API

Step 3: Import Search Intelligence Data by SEOmonitor

(API)(3)SEOmonitor API

Step 3: Fetch All Keyword List* (Custom API)SEOmonitor API

Step 3: Fetch All Keyword List* (Custom API)SEOmonitor API

Step 3: Fetch Brand/Non-Brand Traffic* (Custom API)SEOmonitor API

Step 3: Fetch Brand/Non-Brand Traffic* (Custom API)SEOmonitor API

Step 3: Fetch All Keyword Rankings* (Custom API)

SEOmonitor API

SEOmonitor API


SEOmonitor API


Step 4: Monitor Your Competitors by SEMrush

(API)(4)SEMrush API

SEMrush API


SEMrush API


SEMrush API

Step 4: Monitor Your Competitors Organic Traffic

SEMrush API

Step 4: Monitor Your Competitors SEO Keywords

SEMrush API

Step 4: Add another competitors into this list

Step 5: Understanding Landscape SEO Visibility

(API)(5)Searchmetrics API

Searchmetrics API

Step 5: Understanding Landscape SEO Visibility

Searchmetrics API

Step 5: Pushing Ready to Use Metrics

Searchmetrics API

Step 5: Pushing Ready to Use Metrics

Step 6: Mozscapes Power on Link Analysis

(API)(6)Moz (MozScape API)

Moz (MozScape API)


Moz (MozScape API)


Moz (MozScape API)

Step 6: Predefined Moz KPIs for

Step 7: Adwords Data to Discover More

(7)Google Adwords Data

Google Adwords Data


Google Adwords Data


Google Adwords DataStep 7: Adwords Data to Discover More

Step 8: Using Google Sheets as a Data Bridge

(8)Search AnalyticsFor Sheets(by Mihai Aperghis)(Import by Sheets)Search Analytics For Sheets(by Mihai Aperghis)

Step 8: Using Search Console for SheetsSearch Analytics For Sheets(by Mihai Aperghis)



Step 8: Using Search Console for SheetsSearch Analytics For Sheets

(by Mihai Aperghis)

Step 9: Connect more SEO metrics by SEER Toolbox

SEER SEO Toolbox(Import by Sheets)(9)SEERs SEO Toolbox(by Chris Le)

SEERs SEO Toolbox(by Chris Le)

Step 9: Connect more SEO metrics by SEER Toolbox

Step 10: Collecting All Data Together

(10)Pushing Data by Klipfolio

Step 10: Use power of Klipfolios Klip Editor

Pushing Data by Klipfolio

Step 10: Set Indicators to Understand MorePushing Data by Klipfolio

Step 10: Share with Your Clients as White LabelPushing Data by Klipfolio

Enjoy your data & focus to create inference

Enjoy your data & focus to create inference

Do you want to hear more? Drop me a [email protected] reach my all dashboardsand some unique templates,send an email to:Thanks!

seo measurement: creating insane seo dashboards in 10 steps

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