2020 opportunites for corporate sponsorship

NEWS AND CURRENT EVENTS

2020 OPPORTUNITES FOR CORPORATE SPONSORSHIP

AIRS EVERY FRIDAY NIGHT | WASHINGTON WEEK brings a roundtable of political journalists together for objective reporting and insightful analyses of the past week’s headlines.

AIRS WEEKNIGHTS MONDAY – FRIDAY |Delivering unbiased news from award-winning journalists, including anchor Judy Woodruff, PBS NEWSHOUR is an objective source of excellent, in-depth reporting on national and global issues.

DEMOS | RATINGS | AVERAGE IMPRESSIONS


PBS NEWSHOUR

WASHINGTON WEEK

BBC WORLD NEWS AMERICA

BBC WORLD NEWSAIRS MONDAY – FRIDAY | Broadcasting from the BBC News headquarters in London, BBC WORLD NEWS hosted by Lucy Hockings brings you current news developments from across the globe. DEMOS | RATINGS | AVERAGE IMPRESSIONS

AIRS MONDAY – FRIDAY| Broadcasting from Washington, D.C., BBC WORLD NEWS AMERICA brings viewers Emmy & Peabody award- winning coverage from around the world with host Katty Kay.


HH 0.7 851,000

P2+ 0.3 1,062,000

P35-64 0.3 305,000Source: Nielsen NPower (Syndicated): 12/30/2019 - 3/29/2020; Live+7

HH 0.6 698,000

P2+ 0.3 837,000

P35-64 0.2 234,000Source: Nielsen NPower (Syndicated): 12/30/2019 - 3/29/2020; Live+7

HH 0.09 113,000

P2+ 0.04 124,000

P35-64 0.04 50,000Source: Nielsen NPower: 10/14/2019 - 2/9/2020; Live+7

HH 0.23 283,000

P2+ 0.11 340,000

P35-64 0.08 96,000Source: Nielsen NPower: 10/14/2019 - 2/9/2020; Live+7 @SponsorPBS | PBS NATIONAL SALES | PBS.ORG/SPONSORSHIP

SCIENCE AND NATURE


PREMIERES SEPT. 16 | 3 EPISODES The ISLANDS OF WONDER series takes viewers on a journey to the most exotic, mysterious and remote islands on Planet Earth: Madagascar, Borneo and Hawaii. DEMOS | RATINGS | ESTIMATED IMPRESSIONS

DRAMA

NATUREAIRS WEDNESDAY NIGHTS | As one of the top-rated documentary film series, NATURE delivers the best in original nature programming.


ISLANDS OF WONDER

LAST TANGO IN HALIFAX

THE TROUBLE WITH MAGGIE COLE

PREMIERES SEPT. 20| 4 EPISODES The heartwarming comedy-drama follows Alan and Celia, two childhood sweethearts who are reunited in their seventies.DEMOS | RATINGS | CUMULATIVE AUDIENCE (000)

PREMIERES OCT. 18 | 6 EPISODES When a radio journalist interviews Maggie Cole about local life and the history of Thurlbury, she gossips and embellishes stories about some of the community’s most noble residents.DEMOS | RATINGS | CUMULATIVE AUDIENCE (000)

HH 1.5 1,781,000

P2+ 0.7 2,218,000

P35-64 0.4 320,000Source: National Audience Fact Sheet 2018-2019 Track (9/5/2018 – 2/13/2019); Live+7

HH 1.51 1,816,000

P2+ 0.73 2,216,000

P35-64 0.56 670,000Audience composition based on similar genre PBS programming. Coverage % estimates are based on average coverage of genre programming. Prepared by PBS Research with custom NTI NPower. Figures are estimates and not guaranteed. Apr 2020

HH 1.76 35,592

P2+ - 46,981

P50-64 0.98 -Source: PBS Audience Insights 2019; “Drama”

HH 1.76 35,592

P2+ - 46,981

P50-64 0.98 -Source: PBS Audience Insights 2019; “Drama” @SponsorPBS | PBS NATIONAL SALES | PBS.ORG/SPONSORSHIP

ROYALTY


PREMIERES JUNE 21 | 3 EPISODES During Lucy Worsley's tour through European history, viewers learn the true stories behind Elizabeth I and the Spanish Armada, Queen Anne and the formation of Great Britain, Marie Antoinette and the French Revolution and more.DEMOS | RATINGS | AVERAGE IMPRESSIONS

ROYAL MYTHS & SECRETS

ROYAL PHOTO ALBUMPREMIERES AUG. 16 |1 EPISODE Explore the complicated relationship between cameras and the British Royal Family. Host Lucy Worsleyuncovers the stories behind some of their most famous photographs.DEMOS | RATINGS | AVERAGE IMPRESSIONS

SECRETS OF ROYAL TRAVELPREMIERES OCT. 4 | 2 EPISODES SECRETS OF ROYAL TRAVEL tells the inside story of the monarchy on the move, taking viewers inside some of the most famous, yet exclusive, transport systems around the globe with select interviews of royal staff.DEMOS | RATINGS | AVERAGE IMPRESSIONS

ADDITIONAL INFORMATION

HH 1.57 1,891,000

P2+ 0.71 2,196,000

P35-64 0.57 682,000Audience composition based on similar genre PBS programming. Coverage % estimates are based on average coverage of genre programming. Prepared by PBS Research with custom NTI NPower. Figures are estimates and not guaranteed. Feb 2020

HH 1.57 1,891,000

P2+ 0.71 2,196,000


HH 1.57 1,891,000

P2+ 0.71 2,196,000


PBS sponsorship offers an opportunity to showcase a brand’s commitment to integrity through a meaningful and unique partnership. In addition, PBS sponsorship encourages engagement with target audiences by positioning your message in a manner that PBS audiences are comfortable experiencing. We recommend emphasizing your organization's beliefs, mission and values, and allowing the PBS audience to draw their own conclusions based on your company’s chosen partnership. If you have questions about PBS Guidelines and running creative on the network, your sales representative can provide guidance throughout the process.

@SponsorPBS | PBS NATIONAL SALES | PBS.ORG/SPONSORSHIP

2020 opportunites for corporate sponsorship

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