wv corporate sponsorship
TRANSCRIPT
(West Virginia)Libraries Need
Corporate Sponsorship
Mary RaymeOctober 9, 2014
WVLA Fall ConferenceSnowshoe, West Virginia
Copyright 2014, Mary Rayme
Legislators may come and go. They may support libraries,
or they may not.
Copyright 2014, Mary Rayme
Corporations may come and go also,
but they have a financial investment
in WV with a need to advertise their philanthropy.
(It’s good for business and a tax write-off.)
Copyright 2014, Mary Rayme
So…Corporate Partners need us too.
Copyright 2014, Mary Rayme
The New York Public Library has hundreds of Corporate Partners including banks, publishers, and law firms.
Copyright 2014, Mary Rayme
Even the American Library Association has corporate sponsors.
Copyright 2014, Mary Rayme
Who are potential Corporate Partners
in West Virginia?
Copyright 2014, Mary Rayme
WV National Public Broadcasting - Who owns land in rural counties? These are timber, paper, and gas companies – all potential Corporate Partners.
Source: http://wvpublic.org/post/who-owns-west-virginia
Copyright 2014, Mary Rayme
Top 50 employers in West Virginia include:
• Verizon• Homer Laughlin China
Company• Hollywood Casino
These are all potential Corporate Partners.
Copyright 2014, Mary Rayme
More potential corporate partners for West Virginia libraries.
Copyright 2014, Mary Rayme
What do West Virginia Libraries have to offer in return?
Copyright 2014, Mary Rayme
West Virginia has three larger-sized library websites for:
• West Virginia Library Commission• Mountain Library Network• Northern Library Network –
(This website is inactive )
Copyright 2014, Mary Rayme
How many page hits do these websites have each month?
If the numbers are large enough, this can be used to
entice Corporate Partners to sponsor WV Libraries.
Copyright 2014, Mary Rayme
Corporate Sponsorship of Services could look like:
“Ancestry and Heritage Quest provided by KeyLogic Services of WV”
Copyright 2014, Mary Rayme
Libraries also have printed collateral materials.
How many West Virginia library cards are issued every year
and how many cards are active in total? (Corporations want to know the numbers.)
Copyright 2014, Mary Rayme
Because we are a sparsely populated and rural state
with a lower annual income, West Virginia especially needs corporate sponsorship to
be able to compete in the global marketplace.
Copyright 2014, Mary Rayme
Hey WV Libraries.We have advertising space.
Let’s sell it.