2018 third quarter profile - u.s. bank · people know and trust. 1. be authentic deliver what you...
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2018 Third Quarter Profile
Commercial bank ranking 5th largest
Period-end assets $465 billion
Period-end deposits $331 billion
Period-end loans $281 billion
Earnings per common share (diluted) $1.06
Return on average assets 1.58%
Return on average common equity 15.5%
Customers 18.7 million
Bank branches 3,029
ATMs 4,703
NYSE symbol USB
Year founded 1863
The future in actionA long and successful banking career is finishing strong, as John Elmore, vice
chairman of Community Banking and Branch Delivery (CBBD), retires in early
2019. “John is an exceptional leader who will leave behind a distinguished legacy
of professional achievement and personal integrity,” said Andy Cecere, chairman,
president and CEO.
Streamlined businessAs part of our desire to put the customer at the center of everything we do, we are
combining the CBBD and Consumer Banking Sales and Support organizations to
form Consumer & Business Banking. This enables us to streamline operations
and work faster and smarter to deliver innovative products and services for
our customers.
Digital first strategyWe’ve also created the role of chief digital officer (CDO) reporting directly to the
CEO. The new CDO will transform how we operate and how we connect with our
customers in the digital age. By focusing on advancing and optimizing our digital
strategy, this role will ensure our processes, capabilities, technologies, talent, and
innovation formula align with our vision.
Our four pillars of strategy
Our strategy is how we will grow;
it comes to life by activating our pillars:
by being the most trusted choice, driving
one U.S. Bank, striving for simplicity and
creating the future now.
e
2018 Third Quarter Profile | 2
Working smarter and faster for your business needs
From your first lawn care job
to your first U.S. Bank small
business loan, we’re here for your
business banking needs.
When the U.S. Bank 2018 Small
Business Survey indicated that
business owners want to use
multiple channels for conducting
bank business, we listened.
Using a faster, more efficient
work method, called Agile,
U.S. Bank created a new, 100 percent digital option for small business owners to
apply for and receive a loan or line of credit – often taking less than an hour from
application to funding.
Beginning in January, we launched the Experience Studios in Minneapolis,
Cincinnati, St. Louis, Atlanta and San Francisco. These studios use the Agile
approach to research, develop and deliver options for our stakeholders.
By bringing together thought leaders from around the organization and using
continuous input from customers, we can maximize efficiency and greatly reduce
the time it takes to produce results.
In just seven months, the outcomes have been transformative. Innovative, customer-
centric products like the digital loan application are another way we’re responsive to
how, when and where our customers want to bank.
To learn more, visit usbank.com/small-business.
It’s almost here: New U.S. Bank mobile app Beta testing underway ahead of 2019 release.
We are developing a new financial app and
started from scratch to create what our
customers want and need. Our new app is
simpler, faster and smarter. Before we release
it broadly, we’re getting input from several
thousand customers by testing the new
features and functionality.
We rolled out #MyFirstStartup to help kids learn how to manage money. The pilot program booklet covers getting started, branding, sales, accounting and more. usbank.com/myfirststartup
25 15 42
Record net income
$1.8b
Record net revenue
$5.69b
Record diluted EPS
$1.06
Returned earnings to shareholders
78%
>
Record results in Q3
At work, at playThrough our Community Possible
Play initiative, we fund play to spark
imagination and creativity and bring joy.
As part of our commitment to
community, U.S. Bank has been one
of the largest advocates for Special
Olympics Minnesota for more than two
decades. Chairman, President and
CEO Andy Cecere and our Managing
Committee recently spent some time at
the SOMN Youth Athlete Expo to play
and learn from future leaders.
Andy Cecere (top) and Leslie Godridge (bottom), vice chairman and co-head of Corporate & Commercial Banking, are pictured with young leaders at the Expo.
2018 Third Quarter Profile | 3
A better way to borrowIn the parking lot of Hometown Auto, we meet Joelle, a relieved 27-year-old grad
student. This morning, her check engine light started flashing. When the mechanic
told her the total cost to fix her car, this unplanned expense could have added to
the stress of her final project presentation tomorrow.
With the new U.S. Bank Simple
Loan, Joelle didn’t have to spend all
day trying to scrap together $545
or absorb the shock of payday loan
terms. Instead, she knew she could
quickly apply to borrow up to $1,000
for this unplanned expense from
U.S. Bank. Within minutes, using her
mobile device, Joelle has an approval
and a great sense of relief.
The U.S. Bank Simple Loan was born from our commitment to our customers.
By putting people first, Joelle is free from the financial stress of a cash emergency
like this. Now, she just has to get through the presentation tomorrow…
To learn more about Simple Loan, visit usbank.com/simpleloan
Payment Example: If you borrow $400 and select automatic payments, your fee will be $48. You’ll pay back a total of $448 in 3 monthly payments of approximately $149.33 each. Your total cost to borrow (Annual Percentage Rate) will be 70.65%.
Apply anytime within Online or Mobile Banking, with a real-time decision and quick access to loan funds
Borrow up to $1,000, in $100 increments
Loan funds deposited directly into your U.S. Bank consumer checking account
Repay the loan in three monthly payments
How a Simple Loan works
4 out of 10 people can’t cover a
$400 emergency
>
2018 Third Quarter Profile | 4
3 essentials of a trusted brand
U.S. Bank is an established brand, but
four years ago, we saw an opportunity
to build on our 150-year legacy to better
tell our story – internally and externally.
Chief Administrative Officer and architect
of the U.S. Bank brand and corporate
strategy, Kate Quinn, shared a few
fundamentals of building a brand that
people know and trust.
1. Be authentic
Deliver what you promise. Creating a
successful brand image is about finding
what’s authentic to your company and
letting it come through in your daily
actions.
2. Listen to your customers
Listen to feedback from your customers.
Don’t push away the feedback, because
soon you’ll be out of business.
3. Do your research
Search your business online. Listen to
social media about your company. Then
dig in and make sure you address what
you’ve learned.
Kate’s leadership prompted us to
adopt our first companywide purpose
statement: “We invest our hearts and
minds to power human potential.”
Coupled with our core values, we now
can articulate the culture that already
existed.
“You can’t simply tell people to ‘trust me,’”
she said. “Your demonstrated principles
and actions are how your customers
know that you’re trustworthy.”
Industry recognizes U.S. Bank leadersAmerican Banker Magazine released their list of the Most Powerful Women in
Banking and Finance for 2018 and three of our leaders were recognized:
• Kate Quinn, vice chairman and chief administrative officer, ranked No. 14 on the
Most Powerful Women in Banking list.
• Gunjan Kedia, vice chairman of Wealth Management and Investment Services,
ranked No. 16 on the Most Powerful Women in Finance list.
• Leslie Godridge, vice chairman and co-head of Corporate & Commercial
Banking, ranked No. 17 on the Most Powerful Women in Banking list.
“In an industry that continues to be male-
dominated at the senior executive level, it’s
refreshing to see a company as large as
U.S. Bank elevate these three women to the role
of vice chairman, put women in charge of two
of its four major business lines and ensure that
women play an important role in its corporate
strategy,” said American Banker Executive Editor
Bonnie McGeer, chair of the Women in Banking
Editorial Committee. “Kate Quinn, Leslie Godridge and Gunjan Kedia stand out
because of their performance, but just as importantly, they are all holding the door
open for other women to advance as well, through their support of internal programs
and their sponsorship of individual emerging leaders.”
New leaders We welcomed the next class of leaders to the managing committee.
Ismat Aziz joins U.S. Bank with more than 20 years of
HR experience at large global companies to serve as our
Chief Human Resources Officer. Most recently, Ismat
worked as the CHRO at Sprint and held the same position
at Sam’s Club prior.
Jodi Richard, promoted to Vice Chairman and Chief Risk
Officer, has been with U.S. Bank for four years. Jodi also
spent 10 years as a risk management executive at HSBC
and 12 years as a national bank examiner in the Office of
the Comptroller of the Currency.
U.S. Bancorp business scope — Diversified business and markets
National
Corporate & Commercial Banking and Investment Services
International
Payment and Investment Services
Regional
Consumer & Business Bankingand Wealth Management
Source: Company reports Peer banks: BAC, BBT, FITB, JPM, KEY, PNC, RF, STI and WFC
*Non-GAAP; see slide 26 of Exhibit 99.2 of Form 8-K filed October 17, 2018 for calculation
Revenue mix by business line
3Q 2018 taxable-equivalent basis
Revenue percentages exclude Treasury and Corporate Support
• Payment Services
• Wealth Management & Investment Services
• Corporate & Commercial Banking
• Consumer & Business Banking
28%
14%
40%18%
USB Capital Position 3Q18
Common equity tier 1 capital ratio 9.0%
Tier 1 capital ratio 10.6%
Total risk-based capital ratio 12.6%
Leverage ratio 9.0%
Tangible common equity to tangible assets1 7.7%
Calculated under the Basel III standardized approach
1. Non-GAAP; see slide 24 of Exhibit 99.2 of Form 8-K filed October 17, 2018 for reconciliation
USB Total Assets 3Q18U.S. Rank Company $Billions
1 J.P. Morgan 2,615
2 Bank of America 2,339
3 Citigroup 1,925
4 Wells Fargo 1,873
5 U.S. Bancorp 465
6 PNC 380
7 BB&T 223
8 SunTrust 211
9 Fifth Third 142
10 KeyCorp 139
Source: Company reportsAssets as of September 30, 2018
USB Market Value 3Q18U.S. Rank Company $Billions
1 J.P. Morgan 357
2 Bank of America 270
3 Wells Fargo 243
4 Citigroup 163
5 U.S. Bancorp 84
6 PNC 56
7 BB&T 36
8 SunTrust 28
9 KeyCorp 18
10 Fifth Third 17
Source: BloombergMarket Value as of September 30, 2018
C O N S U M ER &BUSINESS BANKING
C O R P O R AT E & C O M M ER C I A L
BA N K I N G
W E A LT HM A N AG EM EN T &
I N V EST M EN TS ERV I C ES
Outperforming our peers 3Q18
Return on Average Assets
Peer 1 1.51%
Peer 2 1.46%
Peer 3 1.39%
Peer 4 1.36%
Peer 5 1.31%
Peer 6 1.28%
Peer 7 1.27%
Peer 8 1.27%
Peer 9 1.23%
USB 1.58%
13.7%
13.4%
12.3%
12.0%
11.9%
11.8%
11.7%
11.5%
11.0%
15.5%
Peer 1
Peer 2
Peer 3
Peer 4
Peer 5
Peer 6
Peer 7
Peer 8
Peer 9
USB
Return on Average Common Equity
56.9%
57.0%
58.0%
58.4%
59.4%
59.8%
60.2%
61.4%
62.4%
53.5%*
Peer 1
Peer 2
Peer 3
Peer 4
Peer 5
Peer 6
Peer 7
Peer 8
Peer 9
USB
Efficiency Ratio
2018 Third Quarter Profile | 5
PAY M EN TS ERV I C ES
People, purpose and possible
intersect in our four powerful lines of
business.
U.S. Bancorp RatingsMoody’s = A1S&P = A+Fitch = AA-DBRS = AA
The senior unsecured debt ratings established for U.S. Bancorp by Moody’s, Standard and Poor’s, Fitch, and Dominion Bond Rating Service reflect the rating agencies’ recognition of the strong, consistent financial performance of the company and the quality of the balance sheet
Long-Term Issuer Credit Rating DefinitionsS&P Moody’s Fitch DBRS
AAA Aaa AAA AAA
AA+ Aa1 AA+ AAH
AA Aa2 AA AA
AA- Aa3 AA- AAL
A+ A1 A+ AH
A A2 A A
A- A3 A- AL
BBB+ Baa1 BBB+ BBBH
BBB Baa2 BBB BBB
BBB- Baa3 BBB- BBBL
p Investment Grade
q Below Investment Grade
BB+ Ba1 BB+ BBH
BB Ba2 BB BB
BB- Ba3 BB- BBL
B+ B1 B+ BH
B B2 B BB- B3 B- BLCCC+ Caa1 CCC+ CCCH
CCC Caa2 CCC CCC
CCC- Caa3 CCC- CCCL
CC Ca CC CCH
C C C CC
D DDD CCL
DD CH
D C
CL
D op = outlook positiveon = outlook negative
s = outlook stable wu = watch uncertain
wn = watch negativewp = watch positive
nr = not rated
Accurate as of October 25, 2018*S&P does not provide a deposit rating; the long-term issuer credit rating is shown
Investment products and services are:NOT A DEPOSIT • NOT FDIC INSURED • MAY LOSE VALUE • NOT BANK GUARANTEED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
U.S. Bank, U.S. Bancorp Investments, and their representatives do not provide tax or legal advice. Each client’s tax and financial situation is unique. Clients should consult their tax and/or legal advisor for advice and information concerning their particular situation.
For U.S. Bank: U.S. Bank is not responsible for and does not guarantee the products, services or performance of U.S. Bancorp Investments. Deposit products offered by U.S. Bank National Association. Member FDIC. Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rates and program terms are subject to change without notice. Visit usbank.com to learn more about U.S. Bank products and services. Mortgage, Home Equity and Credit products are offered by U.S. Bank National Association.
For U.S. Bancorp Investments: Investment products and services are available through U.S. Bancorp Investments, the marketing name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary of U.S. Bancorp and affiliate of U.S. Bank.
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
Some of the information provided here has been obtained from third party sources believed to be reliable, but it is not guaranteed as to accuracy or completeness. ©2018 U.S. Bank 183168 (10/18) CR-16015304
Visit usbank.com or call 800.USBANKS to learn more
Moody’s S&P Fitch DBRS Holding Company: Peer Group Rating Outlook Rating Outlook Rating Outlook Rating Outlook
1 U.S. Bancorp A1 s A+ s AA- s AA s 2 JPMorgan Chase & Co. A2 s A- s AA- s AAL s 3 Wells Fargo & Co. A2 on A- s A+ s AAL s 4 BB&T Corp. A2 s A- s A+ s AH op 5 PNC Financial Services A3 s A- s A+ s AH s 6 Bank of America Corp. A3 s A- s A+ s A op 7 SunTrust Banks, Inc. Baa1 s BBB+ op A- s A s 8 Fifth Third Bancorp Baa1 s BBB+ s A- s A s 9 KeyCorp Baa1 s BBB+ s A- s AL op 10 Regions Financial Corp. Baa2 s BBB+ s BBB+ s BBBH op
Moody’s S&P* Fitch DBRS Bank Level: Peer Group Rating Outlook Rating Outlook Rating Outlook Rating Outlook
1 U.S. Bank NA Aa1 s AA- s AA s AAH s 2 Wells Fargo Bank NA Aa1 on A+ s AA s AA s 3 BB&T Bank Aa1 s A s AA- s AAL op 4 JPMorgan Chase NA Aa1 s A+ s AA+ s AA s 5 PNC Bank NA Aa2 s A s AA- s AAL s 6 Fifth Third Bank NA Aa3 s A- s A s AH s 7 KeyBank NA Aa3 s A- s A s A op 8 Bank of America NA Aa3 s A+ s AA s AH op 9 SunTrust Bank A1 s A- op A s AH s 10 Regions Bank A2 s A- s A- s AL op
Moody’s S&P Fitch DBRS Holding Company: Others Rating Outlook Rating Outlook Rating Outlook Rating Outlook
1 Bank of New York Mellon A1 s A s AA- s AAL s 2 State Street Corp. A1 s A s AA- s AAL op 3 Northern Trust Corp. A2 s A+ s AA- s AAL s 4 M&T Bank Corp. A3 s A- s A s A op 5 Comerica Inc. A3 s BBB+ s A s A s 6 Citigroup Inc. Baa1 op BBB+ s A s A op 7 Huntington Bancshares Inc. Baa1 s BBB+ s A- s AL op
Moody’s S&P* Fitch DBRS Bank Level: Others Rating Outlook Rating Outlook Rating Outlook Rating Outlook
1 Bank of New York Mellon Aa1 s AA- s AA+ s AA s 2 State Street Aa1 s AA- s AA+ s AA op 3 Northern Trust Co. Aa2 s AA- s AA s AA s 4 M&T Aa3 s A s A+ s AH op 5 Comerica Bank Aa3 s A- s A+ s AH s 6 Huntington National Bank Aa3 s A- s A s A op 7 Citibank NA A1 op A+ s AA- s AH op 8 Zions Bank, NA A3 op BBB+ s BBB+ op nr nr
Long-Term Senior Debt Ratings
Long-Term Bank Deposits
2018 Third Quarter Profile | 6